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Yes, KBC 5 is opened with 5.34 avg. TRP on 15 August and getting good response in show. There has been made lot of change and entered many new concept. Even Amitabh is also doing effective communication style which is very helpful to attract the viewers. This season he is doing good communication style as compared to his past KBC show. Not only Amitabh but also Sony has executed good branding strategy, branding space for their client (Sponsors). Hereby, i am representing some points of branding from starting show to end of the show. How they are promoting show, create an entertainment atmosphere and branding :- (1) Jackpot question sponsored by Idea ..you can sms answer. As a telecom partne...
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Makrand Bhave
| Commented
| 8 months ago
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I wonder when they will start branding a contestant as well??? Maybe call him a COMPLETE MAN, Raymonds!!!!
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Superb insight!! Very entertaining and very informative...rather I would say to the point.. "Shubh Arambh" by KBC5 where "Samsung Smart TV" plays a smart role of PC and AMIT SIR being "Swiftest Mover" in Bollywood and Television captures more...
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Insight: "What a Communication Style & Branding Strategy in KBC5" deleted from your view.
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I am not opposing any brand in this article. This article will specific on children as compared to other target market. Segment :- Healthcare Nutraceutical market Target people :- Age group 2 to 5 years, 7 to 15 years , 16 to 22 years And 26 to 32 year (Mostly married Women ). Brands cover :- Complan, Horlicks, Bournvita and Boost Boom in Health care products and its scenario:- Since 5 years , there are increasing the health care market, nutrition market. Lots of health care products are available in market for each every type of people start from born baby to aged people. health care trend is became change totally. people are taking more care for themselves as well as children. If we ar...
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Munshi Ramchand
| Commented
| 8 months ago
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"...if you will see any advertisement of these brand, it shown the way of luring, words of dialogue or script etc. ..." That means you should give a "thumbs up" to the advertisement team that created that advertisement. It is creativity coupled...
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Just want to add there are many other natural products which can fill this gap of efficiency like fruits, dry fruits and vegetables.
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Insight: "People create Demand = Market create Needs = Brand " deleted from your view.
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1
Script
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Research and study your TA
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JOGINDER SINGH CHANDNANI
| Supported idea
"Research and study your TA"
| 8 months ago
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It’s quite true about the saying – There’s no second chance at making a good first impression . Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. So Advertising Research has...
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Makrand Bhave
| Supported idea
"Research and study your TA"
| 8 months ago
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I agree with Jayagopal! Identifying the core group who will willingly pay to buy your product is important. The study of this group would yield the habits and the spend that the group does and you can then determine the route that your...
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Rathin Deb
| Supported idea
"Script"
| 1 year ago
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I agree with neena on this. One should very carefully decide the mode of advertisement in addition the add is short hit the would be customers. I can recollect one advertisement which says "Fill it shut it and forget it" from Hero Honda I think...
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Ideate: "How to make ads which are more personally relevant?" deleted from your view.
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Please Read carefully.. Are We Really careful ?? Think about it..... A stock clerk was sent to clean up a storeroom in Maui , Hawaii . When he got back, he was complaining that the storeroom was really filthy and that he had noticed dried mouse/rat droppings in some areas. A couple of days later, he started to feel like he was coming down with stomach flu, complained of sore joints and headaches, and began to vomit. He went to bed and never really got up again. Within two days he was severely ill and weak. His blood sugar count was down to 66, and his face and eye balls were yellow. He was rushed to the hospital where he was diagnosed to be suffering from massive organ failure. He die...
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Thank You Poojaji, I will make sure that I am passing this message to every one. And S. Muralidharan Sir..uhh..Thank You!
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Richa Dubey
| Commented
| 8 months ago
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good will try to post on me face book account so that every one should be aware of what they from biggest superstore is always healthy.one should be careful.thanx Poojaji
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Srinivas suravajhala
| Commented
| 8 months ago
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Oh. Pooja ji thanks a ton. Your posts are most informative. Mr. Muralidharan, the contribution you made here really scaring me.Lol. I too love sugar cane juice. I will try to avoid and make my kids to avoid it. Thank you once again Mr....
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Insight: "Are We Really Careful ?" deleted from your view.
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Yes
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No
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Amit Pandey
| Argues in support of
"No"
| 8 months ago
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Stop Anti Hindu Communal violence Bill , Stop Conversions , "we shall otherwise decrease in numbers. ..........And then every man going out of the Hindu pale is not only a man less, but an enemy the more. "Again, the vast majority of Hindu...
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JOGINDER SINGH CHANDNANI
| Argues in support of
| 8 months ago
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I support "YES". If socially mature relates to one's self awareness regarding their social responsibilities (even as small as throwing waste on road) and also as big as Castesim Racism. And everybody would agree on this (other than politicians and big...
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Gurleen Kaur
| Argues in support of
"Yes"
| 10 months ago
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Mr. Raju, i agree with you that the caste system was not so worse in traditional system but the way whole division has now been done even by the government by giving reservation on the basis of caste it has become worst. By giving seats...
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Debate: "India still not as socially mature as it is economically or even politically. " deleted from your view.
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Some time ago, a man punished his 3-year-old daughter for wasting a roll of gold wrapping paper. Money was tight and he became infuriated when the child tried to decorate a box to put under the Christmas tree. Nevertheless, the little girl brought the gift to her father the next morning and said, “This is for you, Daddy.” He was embarrassed by his earlier overreaction, but his anger flared again when he found the box was empty. He yelled at her, “Don’t you know that when you give someone a present, there’s supposed to be something inside it?” The little girl looked up at him with tears in her eyes and said,”Oh, Daddy, it is not empty. I blew kisses into the box. All for you, Daddy.” The fat...
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Sreeja.Raja
| Commented
| 8 months ago
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A daughter is a gift of love.... very nice article..
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Imaginary Kiss...wo-hoo.. Sometimes small kids can explain meaning of love with so much ease that even CUPID would love to take lessons from them.....hain na? ;) Thanks Hiren..
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Trends: "A box of kisses" deleted from your view.
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Ramchand and Premchand were neighbours. Ramchand was a poor farmer. Premchand was a landlord. Ramchand used to be very relaxed and happy. He never bothered to close the doors and windows of his house at night. He had deep sound sleeps. Although he had no money he was peaceful. Premchand used to be very tense always. He was very keen to close the doors and windows of his house at night. He could not sleep well. He was always bothered that someone might break open his safes and steal away his money. He envied the peaceful Ramchand. One day, Premchand call Ramchand and gave him a boxful of cash saying, “Look my dear friend. I am blessed with plenty of wealth. I find you in poverty. So, take...
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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"Money is not everything" but I am only eligible to say that when I will be a Billionaire. Hiren, People say that money is not everything. But nobody can deny the fact as well that it is becoming a necessity, in this race course of making money...
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Makrand Bhave
| Commented
| 8 months ago
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MONEY CANT BUY ME LOVE OR HAPPINESS!!
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Trends: "The Poor Man’s Wealth" deleted from your view.
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A son and his father were walking on the mountains. Suddenly, his son falls, hurts himself and screams: 'AAAhhhhhhhhhhh!!!' To his surprise, he hears the voice repeating, somewhere in the mountain: 'AAAhhhhhhhhhhh!!!' Curious, he yells: 'Who are you?' He receives the answer: 'Who are you?' And then he screams to the mountain: 'I admire you!' The voice answers: 'I admire you!' Angered at the response, he screams: 'Coward!' He receives the answer: 'Coward!' He looks to his father and asks: 'What's going on?' The father smiles and says: 'My son, pay attention.' Again the man screams: 'You are a champion!' The voice answers: 'You are a champion!' The boy is surprised, but does not understand. T...
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Muhammed jabir rifai
| Commented
| 8 months ago
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Beautiful. love reflects love. hatred reflects hatred.
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Karma can make Destiny. And life's account can be credited or debited depends on deeds. And there is only one life... aur btw yeh duniya gol hai babu... Thank You Hiren.
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Insight: "Mountain Story" deleted from your view.
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Once, a little mouse asked his mother, 'Mother let me go out see and the world'. The mother mouse said, “Okay child. But, be careful'. The mouse came out of his hold and started walking. He saw a colourful cock. As he had never seen a cock before, he got frightened by the sharp beak, colourful feathers and the red crown of the cock, He ran away thinking, 'What a horrible creature'. After some time he came across a pussy cat. 'What a soft animal!” he thought, “So handsome fur! And striking eyes!' When he returned home he explained his day's visit to his mother. The mother said, “The cock is really harmless. But the soft cat is real enemy'. MORAL : Outward appearances are deceptive.
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Suman Kumari
| Commented
| 7 months ago
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yes, its true in the real life also.. most of the time we think that he/she is my well-wisher is the one who is not your true friend.
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Let me go out to see the world.... Observing every minute details and not making a mistake of judging until i confirm...Then i will learn and remember... Thanks Hiren.
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Insight: "The Inexperienced Mouse" deleted from your view.
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(rate this)
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Once, a little mouse asked his mother, 'Mother let me go out see and the world'. The mother mouse said, “Okay child. But, be careful'. The mouse came out of his hold and started walking. He saw a colourful cock. As he had never seen a cock before, he got frightened by the sharp beak, colourful feathers and the red crown of the cock, He ran away thinking, 'What a horrible creature'. After some time he came across a pussy cat. 'What a soft animal!” he thought, “So handsome fur! And striking eyes!' When he returned home he explained his day's visit to his mother. The mother said, “The cock is really harmless. But the soft cat is real enemy'. MORAL : Outward appearances are deceptive.
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Suman Kumari
| Commented
| 7 months ago
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yes, its true in the real life also.. most of the time we think that he/she is my well-wisher is the one who is not your true friend.
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JOGINDER SINGH CHANDNANI
| Commented
| 8 months ago
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Let me go out to see the world.... Observing every minute details and not making a mistake of judging until i confirm...Then i will learn and remember... Thanks Hiren.
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Insight: "The Inexperienced Mouse" deleted from your view.
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