Create knowledge
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(rate this)
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Favour
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3
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4
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Against
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AdrianStevens
| Argues in support of
"Against"
| 3 years ago
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To add to what Chankant has posted one has to be clear with the question. Their are two issues here in retail - one the retail brand itself as in the banner under which the chain performs with its unique proposition and the other is the concept...
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jyoti sethi
| Argues in support of
"Favour"
| 2 years ago
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Mostly all speciality stores are popular by its retail name , it depends so much on the format of the store.
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Debate: "Retail industry and brands" deleted from your view.
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(rate this)
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Discounting
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10
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5
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Price Reduction
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Alka Thakur
| Argues in support of
"Discounting"
| 2 years ago
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I am in total agreement with Dr. Siddharth Verma. Occassional discounts or promos would suffice!!
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jyoti sethi
| Argues in support of
| 2 years ago
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price reduction is better ,it can be planned as per budget ,discounts means wrong selection of product line or wrong pricing strategy,always gives a negative image of brand.
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joy chatterjee
| Argues in support of
"Price Reduction"
| 2 years ago
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Both price reduction and discounting effect the brand equity. The only difference lies in the execution of the plan. Discounting on a regular priced product causes impulse and is seen as increase in offtakes. Discounting acts as a catalyst in...
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Debate: "Discounts or Price reduction which one is better for long term goals of a brand" deleted from your view.
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(rate this)
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1
Be Seen...
2
Customer should understand brand value
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Mukul Sharma
| Added idea
"By providing a holistic and associative experience to customer"
| 1 year ago
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I think already many learned people have contributed their ideas to this topic. I would just like to add that a Retail Brand is a holistic term and it should be dealt with in a holsitic way. Apart from all the factors mentioned, I would say that...
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jyoti sethi
| Added idea
| 2 years ago
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by:Jyoti Sethi,faculty of retail management
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Ideate: "How to build a successful Retail Brand?" deleted from your view.
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(rate this)
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Franchise
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14
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3
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Not to be Franchise
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Business Management Consultant
| Argues in support of
"Not to be Franchise"
| 7 months ago
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That can be a tough one. That could be a yes or a no. It really depends on the the type of products or services that you want to offer. Sometimes it's easier to just start with a franchise because many of the important aspects of business are...
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jyoti sethi
| Argues in support of
| 2 years ago
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Take a franchise because the risk factor is much less as you will go for a well established brand and once you give the one off fee everymonth you just need to give 7-8% royality....to the franchisor. and there are many advantages like you will get a...
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Akhilesh Majumdar
| Argues in support of
"Franchise"
| 2 years ago
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I would rather prefer to be a franchise in this current market situation than starting my own business. I am not against entrepreneurship but right at this moment when market has not yet been stable. It does't look favourable for me to start...
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Debate: "To Be or Not to Be A Franchise" deleted from your view.
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(rate this)
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Franchise
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14
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3
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Not to be Franchise
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Business Management Consultant
| Argues in support of
"Not to be Franchise"
| 7 months ago
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That can be a tough one. That could be a yes or a no. It really depends on the the type of products or services that you want to offer. Sometimes it's easier to just start with a franchise because many of the important aspects of business are...
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jyoti sethi
| Argues in support of
| 2 years ago
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Take a franchise because the risk factor is much less as you will go for a well established brand and once you give the one off fee everymonth you just need to give 7-8% royality....to the franchisor. and there are many advantages like you will get a...
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Akhilesh Majumdar
| Argues in support of
"Franchise"
| 2 years ago
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I would rather prefer to be a franchise in this current market situation than starting my own business. I am not against entrepreneurship but right at this moment when market has not yet been stable. It does't look favourable for me to start...
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Debate: "To Be or Not to Be A Franchise" deleted from your view.
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(rate this)
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Yes
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15
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22
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No
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Honey Sood
| Argues in support of
"No"
| 2 years ago
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THIS CONCEPY WOULDNT WORK AS IT REQUIRE COMPANY READY TO BEAR HEAVY LOSSES IF FRADULENT PRACTICES HAD BEEN HAPPENDED IN CREDIT CARDS.
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deepak patel
| Argues in support of
"Yes"
| 2 years ago
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perhaps it might just work in india. for most of the people of india are middle class and really dont buy expensive stuff. but for 0% installments they will really do. but linkin only with icici bank will limit its benefits
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jyoti sethi
| Argues in support of
"No"
| 2 years ago
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I dont think people will go for EMI for apparel ,during recession time buying jeans will not be in there priority list...i am sure they would not mind delaying the buy till the time they have enough money to indulge in luxury buying.
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Debate: "Recession offer: Buy jeans on interest-free EMIs. Will this concept work?" deleted from your view.
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