Create knowledge
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(rate this)
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Hire professionals to handle your advertising.
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ADS DESIGNED TO ADDRESS A VERY CLEARLY DEFINED TARGET GROUP
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Jaygopal Raghavan
| Added idea
"Explore alternative Media"
| 1 year ago
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One way to break through the clutter is to choose altenative media like sms or interactive billboards, road shows etc. to get your message accross. The actual list depends upon the product you are handling and the target audience you are trying...
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s.baalu
| Added idea
"SHOULD STAND APART FROM OTHERS"
| 1 year ago
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IN TODAY`S CONTEXT WHEN THERE ARE TOO MANY ADS IN TOO SHORT A TIME UNLESS AND UNTIL AN AD STANDS OUT FROM OTHERS,IT FAILS TO BE VIEWED BY THE PROSPECTIVE BUYER WHO ALWAYS WATCHES THE TV WITH A REMOTE IN HAND.AND IN PRESS PEOPLE PAY VERY LITTLE...
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K Satish Kumar
| Supported idea
"Hire professionals to handle your advertising."
| 1 year ago
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To add to Jayant’s point, though there are several ads being made by advertising agencies, but than too it is hard to see any clutter breaking ad. In my view very few advertising agenises are being treated as a communication partners, clients...
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Ideate: "How can ads break through the clutter?" deleted from your view.
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(rate this)
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Yes
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31
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5
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No
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 2 years ago
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Yes, why not ? Once you identify your market and its requirements, anything is possible. And with the trust that the brand name evokes, TATA can definitely succeed as long as they keep the basics right. It is one thing to venture into an ultra...
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K Satish Kumar
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| 2 years ago
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Tata has tried to cater different income group with different products like Tanisq in metros and Tata Gold Plus in B and C cities, (Jewelry). Tata Sumo/Tata Safari, (Tata motors) Titan/Fastrack (watch), Tetley/Tata tea (Tea). These all are from the...
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Venkatesham.G
| Argues in support of
"Yes"
| 2 years ago
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Yes, With launching new products pertains to high class would definitely hit the market as they are very keen in that area and not only that from long back they are focusing in that area, ex, we can take TITAN which is a TATA product reaching to...
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Debate: "Now Tata's target the rich class: Can they be successfull?" deleted from your view.
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(rate this)
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Yes
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10
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VS |
6
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No
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K Satish Kumar
| Argues in support of
"No"
| 2 years ago
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One can’t compare Cricket with Tennis. The following up for sport is on a different level. You can’t expect crowd around 90 thousand to 1 lacks, following a particular player. In India, team sport is always, more popular than any individual...
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sanjay kumar mangal
| Argues in support of
"Yes"
| 2 years ago
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its good for the development of new players. but it can never compete IPL.
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Dayanand Deshpande
| Argues in support of
"No"
| 2 years ago
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No it cannot compete with IPL because cricket has a huge crazy fans for it and tennis is not much popular among people. But this idea will create an awareness about tennis in India. But atleast this should be organized properly and not like IPL...
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Debate: "COMING SOON: INDIAN TENNIS LEAGUE IN DECEMBER" deleted from your view.
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(rate this)
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Yes
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83
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17
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No
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leena saini
| Argues in support of
"Yes"
| 1 year ago
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corporate image makeover really helps .as market is changing,society is changing,people also goes through changes.they have different likings then earlier,their lifestyle ,perception towards life everything is changing and so it is necessary to...
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K Satish Kumar
| Argues in support of
| 2 years ago
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Corporate makeover when it is required? I guess it is required when something is going wrong with the organization, or it is going down. It helps in boosting new confidence in consumer and stakeholders. During this period organizations are more open...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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Yes I think the changes really help to come up in the changing market scenario. Guess this example will answer my point. BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. The aircrafts...
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Debate: "Do you think corporate image makeover (logo change etc) helps?" deleted from your view.
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(rate this)
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Yes
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21
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9
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No
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sujit singh rathore
| Argues in support of
"Yes"
| 2 years ago
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creative advertising campaign can give an extra edge to the product. it can help to enjoy more time on a perticuler stage of life cycle for example: Nirma washing powder, kayam churn
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K Satish Kumar
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| 2 years ago
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In reality very few product follow the cycle. Most product dies at the introduction stage only, and it is quite difficult to tell which stage the product is in. Advertising is the only medium of communication of what brand can deliver. Today in this...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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PLC helps to know at what stage the product is and what steps should be taken to ensure its vitality in the market. Depending on the stages marketers can use effective ads or other tools to revitalise the stage at which the product is. Ads can be...
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Debate: "Can ads increase the Life Cycle of a product?" deleted from your view.
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(rate this)
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Yes
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2
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1
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No
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K Satish Kumar
| Argues in support of
"No"
| 2 years ago
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Media is no more about the information it’s about infotainment (information + entrainment). This is true that some time unnecessary media attention has been given to subjects, which are not so important. But at the same time it is also true that...
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Sudeep Tarafdar
| Argues in support of
"Yes"
| 2 years ago
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Media should helps to promote the interests of the people and it is for the media to protect the multi-religious, multi-lingual, multi-cultural and multi-ethnic identity of India. Media empowerment is a sign of true democracy, a medium to...
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Debate: "Is news channel gives importaance to stpid things like allowing whom to play IPL, Shahrukh khan's Moviess" deleted from your view.
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(rate this)
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Yes
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49
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38
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No
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Anna George
| Argues in support of
"Yes"
| 1 month ago
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There is no harm in learning any number of languages provided they are fluent with their mother tongue first. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
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K Satish Kumar
| Argues in support of
| 2 years ago
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Yes it should be taught from earlier classes there is no harm in it. But one need to consider the situation of teachers and parents also, are they in position to teach english from early classes. As this will not only impact the students in cities but...
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Sarika Singh
| Argues in support of
"Yes"
| 2 years ago
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Many of our leaders might not like it but the naked truth is that English is an international language spoken and understood throughout the world. The poor children should get equal opportunities and that can be achieved if they learn english...
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Debate: "Should English be taught to children over mother tongue?" deleted from your view.
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(rate this)
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1
BY CUSTOMER COMPLAINTS
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Keep the brand young forever
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Omkar Nandi
| Added idea
"Keep the sparks flying"
| 1 year ago
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Finding new ways everytime to delight your existing customer, may be small or large but must bring a sense of belonging and pride to the customer
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K Satish Kumar
| Supported idea
| 2 years ago
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Few years earlier the importance of focusing on customer retention was not as important, stickiness came naturally. We shopped in our neighborhood shops and our regular grocery stores. We had a personal connection with our service providers and the...
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Abhijit Mudya
| Supported idea
"BY CUSTOMER COMPLAINTS"
| 1 year ago
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I corelate this with the the service industry, Anyways, now a days even products are sold as service..how many of us have bought a Car or a Cell Phone, without going through service or warranty cards? Once the cometition increases and the market...
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Ideate: "How to build a customer retention strategy?" deleted from your view.
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(rate this)
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1
Monitoring and Mentoring
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good knowledge of products to the executives & better customer service
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Repath Athyala
| Added idea
"by listening to his/her needs exactly without assumption"
| 1 year ago
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by listening to his/her needs exactly without assumption.
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K Satish Kumar
| Supported idea
"good knowledge of products to the executives & better customer service"
| 2 years ago
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In order to meet the targets these guys tend to give the wrong information about the product which cause dissatisfaction latter
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Ideate: "How banks can improve customer service in 2010?" deleted from your view.
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(rate this)
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Embarrass them
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Combination of civic sense & effort by govt. to provide facility.
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sunil kumar
| Supported idea
"Embarrass them"
| 6 months ago
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ALL THESE ARE THE EFFECT OF COMMON WEALTH GHOTALA.......................
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K Satish Kumar
| Supported idea
| 2 years ago
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It has to be mix of both. If we go in to the past when Metro Train first started in Delhi, people were doing all kind of nonsense, but slowly they have learned. Public involvement along with government efforts was the primary reason for it.
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Makrand Bhave
| Supported idea
"Embarrass them"
| 2 years ago
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Super Kavita!! Amazing creative sense here :)) I would love to do this to the KUMARS'... :)
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Ideate: ""Dirty kumars" to get Sanitation lesson" deleted from your view.
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