GreatWhite is a start up company - a green field , A venture by the Original promoter of Brand Anchor ( which was sold to Panasonic , Japan) . its a second inning in the field which we know best - Electricals ( Low voltage Electrical Wiring Devices , Switch Gears and Wires & Cables) . Soon will be launchin products , will go Pan-India in due cource and ambitions to become 500 cr company in next 3 yrs. 

All India Head for Electrical Wiring Accessories , in my very brief stay in the company gave a flip to Havells switches , revised the whole pricing strategy and hence gained sales and also scaled up bottom line 

As the Head of Product - Marketing - Planning so here my role was 360* planning and life cycle of a product , responsible for both top and bottom line and keep a watch on competition and market share . 

At Rider Initaily took the charge of Western region and than rose to the national head position , started reporting to CMD , sales budgetting and all India sales and manpower planning was my forte .

Opened a market consultancy firm , launched Target Pharma's Hair & Care hair oil and coconut oil in highly competitive MP market , appointed CFA , Super Stokists and RDs 

Joined Surya before the commercial launch of Surya Lamps & Tubes as a Depot Operator in its Central Warehouse at Ghaziabad and than broght to sales headed the most lucrative / premium branch - Western UP . Became a trouble shoooter for the company and revived its furtunes in Western India. Left at the position of Regional Sales Manager.