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Karthikeyan Radhakrishnan Direct Marketing Manager TOI
 
Karthikeyan Radhakrishnan's Profile
TOI
Karthikeyan Radhakrishnan
Direct Marketing Manager TOI
confidential
Bangalore, India
confidential
Toostep 
Professional summary
Karthikeyan Radhakrishnan's Experience
Current :

Direct Marketing Manager, TOI
Advertising/PR/MR/Events

Working from 2009

Previous :

Sr.Manager, Activations Bangalore
(Bangalore)

Worked from 2007 to 2008

Brief summary :

Times of India, Feb 2007-Dec 2008 Sr.Manager-Activations (Bangalore) Activations marketing is improved and increased sales by revitalising and intensifying existing market structure. Activations is a two year old business vertical in Times of India, with a focus on bringing alive a brand in the market place. Evangelise activations to key clients in southern region Team up with sales development team internally to position activations to build new clients and construct new solutions to existing clients. Engage with clients from concept to completion in brand activations, both inside out and outside in. Executed projects for few clients like Acer, Intel, ITC, Infosys, Canara Bank, Levis, etc. Included ATL, BTL, on ground events, seminars, conferences etc Managed a 4 member team, mentor, provide direction, and facilitate activations marketing. WebEx Communications India Pvt Ltd, Bangalore. WebEx (WEBX) a market leader in the audio/web conferencing and collaborative services with a market share of over 64%. WebEx delivers its suite of web meeting applications over the global WebEx MediaTone Network, an IP-based network specifically designed for secure web collaboration. The network, a small, private subset of the Internet, provides unmatched levels of service integration, security, personalization and performance.

Previous :

VirtualSoft Systems Ltd
Bangalore

Worked from 2002 to 2005

Brief summary :

Uniqueness of the product/service is its ability to create and archive rich media objects in a single integrated window with a host of interactive features like FAQs, Q and A, Quiz, Polls etc . 2002-Jan 2005 Head-Enterprise Solutions and New Markets with VirtualSoft Systems Ltd, at Bangalore positioning as a rich media services: focused on selling interactive media content development. Acquired new clients and garnered long-term business from these clients. Identified and are in discussion with a partner from Singapore for product development and marketing JV Fostering new contacts for international markets

Previous :

Business Development Manager, VirtulSoft Systems Ltd
New Delhi

Worked from 1999 to 2002

Brief summary :

Doubling quarterly revenues 1999-2002 Business Development Manager with VirtulSoft Systems Ltd, at New Delhi Ideation of rich media business Successful in selling streaming media content migration, delivery and monetisation to corporate segments and ITES industry was part of the original core team that seeded the idea of a product for rich media content creation and delivery Research: performed SWOT on the global rich media industry both in the product and services space in the likes of collaboration tools, web conferencing systems, elearning, KM etc. Pre-Sales: Actively positioned the concept to set of identified clients in the BPO and progressive large enterprises Management: Conceived and head elearning Practice group and setup marketing and sales function to a predictable and structured model. Business Development: Managed direct sales effort on large and mid sized corporate houses and bagged some very valuable deals for the company. Sales: Understanding client requirements, creating solution architecture, bill of materials, effort estimation, feature specification, and high-level document. Giving unique value add thru pre sales that helped faster customer closures. Alliances: Initiated and managed technology alliances with Microsoft and IBM and forged marketing alliance with Crescent Systems Inc. Team Building and Leadership:

Previous :

Marketing Services. Project Manager, s No.1 Direct Marketing Services
India

Worked from 1997 to 1999

Brief summary :

Managed five members direct corporate sales team in India 1997-1999 Solutions Integrated Marketing Services. Project Manager (Indias No.1 Direct Marketing Services company) Key client Microsoft India Managed Microsoft as a client for their products OEM and Encarta to increase availability and visibility across non conventional stores, Promoted and increased buying pattern of OEM products of Microsoft to system builders convinced stores like Ebony in Delhi to stock and sell Encarta and soon set up a separate kiosk Key client Shell India Managed a non-IT company, Shell India- the lubricant division of the global energy and petroleum leader Co-Created and managed a program to increase availability, visibility of the lubricant products in the high street market.

Previous :

Delhi Area Sales Manager, ICNET LTD
-New Delhi

Worked from 1994 to 1997

Brief summary :

Was adjudged as the best zone (North and central) 1994-1997 ICNET LTD-New Delhi Area Sales Manager 1st licensee of DOT for providing value-added services like email, fax-store and forward, EDI etc. Started the career with this organization, and joined as sales executive and located in New Delhi Was adjudged the Best sales executive for the Zone and the country twice Was promoted as Area Sales Manager in 1996 and handled a team of 3 sales executives

 
 
 
 
Karthikeyan's communities
leaders-in change management
2035 members, 6 jobs, 88 articles, 22 questions, 75 debates, 19 idea contests.
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