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Khushnood Mirza Senior Manager, ARZ Sudan/Grey Worldwide
 
Khushnood Mirza's Profile
Khushnood Mirza
Senior Manager, ARZ Sudan/Grey Worldwide
ARZ Sudan/Grey Worldwide
confidential
confidential
Khartoum, Sudan
Toostep 
Professional summary
Khushnood Mirza's Experience
Current :

Senior Manager, ARZ Sudan/Grey Worldwide
Advertising/PR/MR/Events
Sudan, Khartoum

Working from 2008

Brief summary :

Marketing and Marketing Communication is the only thing that I have done throughout my entire career starting from 1994 and when I look back I realize that I have done a pretty decent job (to say the least). I have always enjoyed working towards development & growth of my brands including the most prestigious names in our daily lives.

Khushnood Mirza's Education

Institute of Business Administration
MBA/PGDM
Pakistan
From 1989 to 1993

Institute of Business Administration [IBA]
MBA/PGDM
Pakistan
From 1989 to 1993
Brief summary :

MBA Marketing with concentration in Consumer Behavior

 
 
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Leading staffing and outsourcing company
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Khushnood's communities
Marketing & Branding
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
Primetime News
7792 members, 71 jobs, 705 articles, 199 questions, 1594 debates, 379 idea contests.
Media Mughals
9819 members, 34 jobs, 563 articles, 220 questions, 904 debates, 248 idea contests.
Khushnood's contributions
the fundamental mistake we generally make is that illetrate are stupid. they may have even more comprehension then literates. however, to make them sound and rational decision, we have to provide them the basic necessities like food, clothing and...
building an ever lasting brand is not just a one day affair but rather a continuous process where you keep analyzing changing consumer behavior as well needs. if we look at brands around which we think are ever lasting ones, we will see they kept on...
It all depends on the ability and willingness of consumers to afford a global brand (versus the locally produced brand within the same category) considering the value for money they derive out of their brand experience.
As long as consumers get the consistent experience considering their value for money in terms of what brand has to offer (both emotionally as well as functionally), the brand will always be considered as a successful and trustworthy brand.
It was not a matter of choice as the whole premise for this venture eventually proved wrong and hence there was no valid reason to keep continuing this expedition.
 
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