Joined Exensys as Head Marketing and driving Strategic and Marketing initiatives to re-build the company. Leading a team of 11 members in Marketing function.

Key Result Areas Delivered:

• Re-draw the Marketing Plan
• Conceptualized and implemented Web Marketing
• Strategize and launched Social Media Marketing to re-position Exensys across customers, Partners and Employees eco-system
• Engaging Gartner for market and business Intelligence for value creation
• Re-establishing the Brand image of Exensys post financial crisis across target market and regions.
• Re-creating Sales and marketing assault kit in line with new corporate strategy
• Involved in developing investor presentations to attract UHNI and Investment Bankers.
• Involved with Management Team to re-architect the road map for Exensys Product and Solution Offerings

Instrumental in building the Marketing team and rolled out marketing initiatives aligning with Organizational objectives. Was heading a team of 7 members.

Key Result Areas Delivered:

• Creating Marketing Plan 2009 & 2010
• Designed brand transition strategy and successfully transitioned from Karishma to Napier
• Designed Web Marketing Strategy and successfully rolled out
• Created strong demand and pipeline for Napier healthcare products through Social Media and web Marketing.
• Developed digital assets (Brochures, Case Studies and leave away brochures) along with the team
• Worked closely with HR team to create print advertisements for talent attraction
• Partner Kit development & management for partner enablement
• Worked closely with Sales and Pre-Sales team and designed Power Point Template for customer presentation

Designed Marketing Plan for effective execution and maximizing ROMI based on business plan and strategy for targeted regions and geographies for Exensys Product and Solutions.

Key Result Areas Delivered:

• Developed Go To Market Strategy
• Exensys 4.0 ERP product launch conceptualization, planning and roll-out
• Conceptualized and programmed Integrated marketing model
• Press / media engagement
• Sales and marketing assault kit and partner kit development
• Brand management and re-enforcement for Exensys Products.
• Marketing & sales collateral (corporate & product brochures) development
• Conceptualized, developed digital assets, concept movies & interactive product demonstration movies for Exensys products & solutions
• Designed attractive advertising concepts and visual metaphors
• Event Management: Gitext 2002, 2003 and 2004

For over 3 years was involved in defining the process map for presales function and responding to RFP / RFQs for different industries.  One of the key responsibilities was to build the collaterals such as presentations, whitepapers, concept papers, case studies and win-loss analysis (proposal to conversion ratio, demo to conversion ratio).

Key Result Areas Delivered:

• Developed presales process, measurement matrix along with the team for churning out proposals in response to RFP.
• Churned out approximately 40 proposals over 2 years.
• Preparations of proposals based on the guidelines received from business development managers, maintenance of proposals and revised proposals customer wise. 
• Prepared a knowledge base for Holool with respect to concept documents, policies, templates, forms, business plans, etc.

For almost 2 years I was Strategic Account Executive for different business activities and engagements. I was Involved in coordinating with different stakeholders and heads, and involved in coordination, planning, and support of daily operational and administrative functions.

Key Result Areas Delivered:

• Maintained and developed relationships with existing / new strategic account customers acting as a single point of contact:

- Developed personal business relationships with customers for successful business engagement.

- Prepared and provided formal business reviews and feedbacks of customers.

• Demonstrated capacity to provide comprehensive support for executive-level staff including scheduling meetings, coordinating travel, and effectively managing all essential tasks.