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Brief summary :
Act as the central-point-of-contact for internal clients to consult on sourcing programs, establish goals and strategies, plan and execute projects. Lead cross-functional team (merchandising, production and logistics, etc.) to initiate projects, guide development and set priorities. Work closely with the key brand experts, to implement brand development efforts, including merchandising / design and other related process. Work in collaboration with the Fashion industry Experienced team in the ongoing development of our websites, creating an environment that represents the brand, allows customers to explore the firms sourcing solutions and value-added insights. Put in place measurement strategies for all programs, report on results, provide analysis and identify implications for future efforts. Stay up-to-date on trends, rapidly changing technology and best practices in the fashion industry arena to help facilitate knowledge sharing with Marketing teams; meet with external vendors to bring knowledge of new offerings in house. Supreme Creations Ltd - London ( Sai Supreme Textiles P Ltd, Pondicherry, India) All India Manager - Sales and Marketing Jan09 - Dec 09 A Fair-trade certified organisation with Head quarter in London, UK, with the manufacturing unit at Pondicherry, South India, engaged in the manufacturing and marketing of Promotional and Home textile Products like Shopping Bags, T-shirts, Bed Linen and other eco friendly products. Develop and implement a marketing plan to achieve Company sales budgets, revenues Manage the company public relations with respect to the press releases, PR Campaigns, PR events, Agency management etc Manage the CRM communications to maximize loyalty, retention and creation of new opportunities Evaluates market research, market conditions, competitor data and implements e-marketing plans Awareness on the current state of the market and the details of the competitors in the same line of business. Conduct an exhaustive market research that helps in the advertising and promotional campaigns. Responsible for development of all electronic marketing collateral and company ID Monitor competitive activity and develop the appropriate tactics to respond to varied threats or opportunities Responsible for all e-marketing website content development, website management, web marketing, social network marketing etc Achieve and exceed all assigned monthly KPIs Prepare and Submit Relevant Reports to CMD Kris Flexi packs Limited - Mumbai Regional / Factory Manager May05 - Dec 08 Kris is a renowned manufacturer and exporter of all kinds of labeling and Flexible packaging products. Banking on its extensive experience Kris took in to its stride a lot of achievements through its continuous thirst to innovate and improvise. It has become the most preferred supplier for FMCG and MNC companies like Johnson and Johnson, Unilever, Cadburys, Coca Cola, PepsiCo, Reckitt and Benckiser, Heinz, Nestle, Marico, Colgate, Amul, Dabur to name a few. Achievements Effectively handling a team of Executives and Managers with the focus on achieving pre-set targets. Played a key role in handling and managing the Domestic and Export oriented Customers with supplies of flexible packaging material to major clients such as PERFETTI, Hyundai, Ford, Celebrity Fashions, MAS Lanka, Ambattur Clothing and leading garment exporters buying houses. Budgeting the overall sales and marketing expenses in accordance to the annual sales target with quarterly review. Distinction of developing and implementing an alternate packaging solution for various existing and new customers. Quick turnaround of overall business and reinstating some of the prestigious clients in active high volume business. John Keells Foods Products Ltd. Sri Lanka Manager Marketing - Dec98 - Apr 05 Associated with John Keells Food Products ltd to launch and market their packed frozen products in to Indian market through state wise distributors and reputed chain stores like Spencers, Nilgiris etc. Appointed and handled more than 120 exclusive distributors across the country with the annual turnover of Rs. 2Cr. Achievements Imported and marketed Keels, Cargill and Edna range of consumer products to Indian Market. Brand Development, appointment of area wise distributors, sales promotional activities. Handling sales and distribution team of 30 persons. Developed international business relationship with leading companies like Cylon Agro Industries, Mifco, and Steward Pantry Agencies Singapore etc. Eureka Forbes Ltd, Zonal Sales Officer - Dealer Sales Division, Kerala. Oct 95 - Nov 98 Handled the retail network of Indias leading direct marketing and a subsidiary company of Tata Group, with the newly launched brand of Tornado Trendy, Forbes, Kenwoods Kitchen Appliances, etc. Appointed and handled area wise distributors in Kerala with the annual turnover of Rs. 4 Cr. Achievements Led their dealer sales division for their Tornado Trendy Division, marketing of vacuum cleaners, Murphy Richards Home Appliances, and Kenwood products like Food Processors, Mixer Grinders Dry Iron Boxes, Over Toaster Grills, and Water Kettle. Water and Air Purifier. Identification of new customer base, through a thorough market study and extensive research Established companys highest turnover in our State.
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