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Kranti Anand Sales Head Nudrah Industrial Equipments LLC
 
Kranti Anand's Profile
Kranti Anand
Sales Head Nudrah Industrial Equipments LLC
Nudrah Industrial Equipments LLC
confidential
confidential
Riyadh, Saudi Arabia
Toostep 
Professional summary
Kranti Anand's Experience
Current :

Sales Head, Nudrah Industrial Equipments LLC
Trading House

Working from 2002

Current :

Sales Head, Nudrah Industrial Equipments LLC
Trading House

Working from 2002

Previous :

Business Development Manager, Gentech Doha Qatar:

Worked from 2009 to 2011

Brief summary :

Gentech, Doha, Qatar: Since Sep09 Sales and Business Development Manager Accountabilities Acting as the Sales and Business Development Manager, setting up the division and managing the P/L of the division. The current revenue of the division is USD 7 million. Accountable for developing vendors for HPL, MDF MF, MFC, Parquet, Edge Banding and other Building Materials, etc. Coordinating with Architects and Contractors for their ongoing projects. Interfacing with Big Contractors for subcontracts for Complete Fitout and Wood furniture requirements. Establishing a joinery to boost up the contracting business for complete fitout solutions for wood works. Noteworthy Attainments Actively involved in gathering the database of the end customers, Architects, Contractors, etc. Instrumental in initiating tie-up with: Manufacturers in Sweden, Italy, Spain, Turkey, China, Malaysia and India for products like Laminates, MDF, MFC, Parquet, Edge Bands, Laboratory Furnitures, Plywood etc. Big Factories for there requirements related to Laminates, MDF MF, etc. Successfully executed big projects for their complete fit-out and carpentry jobs. Interfaced with Hamad Medical Corporation (Ministry of Health) and Qatar Petroleum for their new projects for complete fit out and laboratory works. Instrumental in approaching Contractors / Architects for product approvals. Interfaced with Contractors for sub-contracts of fit out jobs, offered complete solution to the contractors for wood related projects like doors, kitchens, wardrobes, laboratories, and parquet floorings. Steered efforts for introducing new products in Qatar Markets like Modular Laboratory Furniture, Engineered Parquet and Bath Room Cubicles, etc. Played a pivotal role in developing 5 Sub-dealers and vendors for Steel, Laminated, Wooden and Radiation Doors, Parquet Floorings, Hard Wares, Laboratory Furniture, etc. Effectively coordinated Product Promotion Workshop in Jan11 and won great response from the clients. Significantly delivered revenue growth of QR 21 million in 2011. Bagged Project from HMC for Laboratory for QR 2.5 million, received order from Hyundai Engg. for Doors for their Medical City Project for 16 Million.

Previous :

Sales Manager, Danube Building Material Co. Ltd.

Worked from 2008 to 2009

Brief summary :

Danube Building Material Co. Ltd., Kingdom of Saudi Arabia: Mar08 - Aug09 Sales Manager Accountabilities Oversaw the entire gamut of business operations and P/L for the Saudi Arabia Markets. Biggest role was to Brand Danube in Saudi Arabian Market and establish Danube as a key player for Building Materials in region. Maintained relations with Contractors, Architects and Big Factories for procuring government business. Noteworthy Attainments Steered efforts for establishing Danube in the fields of Wood and Hardwares. Played a pivot role in scaling up the sales of Timber and Hardwares to Rs. 2 millions per month within the span of 2 months. Accredited for leading tie-up with some companies and making them part of Danube Product list.

Previous :

Sr. Supervisor, Modecor Kingdom Of Saudi Arabia:

Worked from 2003 to 2008

Brief summary :

Modecor, Kingdom of Saudi Arabia: Sep03 - Feb08 Sr. Supervisor Sales - HPL, MDF, Parquet and Projects Accountabilities Functioned as Supervisor Sales for Central Province and expanded the dealer network and market for Modecor range of products. Stellar role in handling the P/L for the companys product range. Interfaced with Contractors, Architects and Big Factories and procured government and long term business. Initiated strategic partnership with Big Furniture Factories like Riyadh Furniture Industries, Saudi Modern Furniture Factory, Jeraissy Furniture and Seating Factory, Steel Case Jeraissy, Abdul Kader furniture, Abdul Latiff Furniture, etc. Noteworthy Attainments Steered efforts for achieving market share of 35% by supplying Modecor products to big projects, as a reward was made overall responsible for the laminate business within one year. Instrumental in gaining orders from Big Projects like AL Billad Bank, Al Rajhi Bank, Samba, Arab National Bank, Saudi British Bank, Arab National Bank, Al Marai and many other projects with various ministries, like Health, Education, Defence, Aramco, STC, etc. Substantially accomplished 50% market share in 2006 for Melamine Panels and 80% market share in Laminate Business making Modecor for Big Contractors, Builders, Architects, Consultants, etc. Holds the credit of acquiring biggest ever project with Ministry of Health and one with Ministry of Education, beating global competition. Received appreciation letter from the GM in 2006. Actively involved in doubling the sales in 2006 and got promoted as Supervisor - Sales and Marketing for Central Province. Stellar role in setting a target of 25% growth in the environment of Global Competition and exceeded it by 40% in 2007. Previous Assignments

Previous :

Marketing Manager, Yamaha Motors India Private Ltd

Worked from 2002 to 2003

Brief summary :

As Supervisor Sales for Central Province and expand Dealer network and market, Modecor range of products. Work in very close coordination with all the Ministries for their projects. Cultivate relations with contractors, architects and big factories and procure government, long term business. Make strategic partnership with big Furniture Factories like Riyadh Furniture Industries, Saudi Modern Furniture factory, Jeraissy Furniture and Seating Factory, Steel Case Jeraissy, Abdul Kader furniture, Abdul Latiff Furniture. Manage sales and marketing for the Central Province. Major Achievements: Within one year achieved market share of 35% by supplying Modecor products to big projects, as a reward was made overall responsible for the laminate Business. Procured orders from Big Projects like AL Billad Bank, Al Rajhi Bank, Samba, Arab National Bank, Saudi British Bank, Arab National Bank, Al Marai and many other projects with various ministries, like Health, Education, Defence, Aramco, STC etc., in the Kingdom and achieved consistent growth. Achieved 50% market share in 2006 for Melamine Panels and 80% market share in Laminate Business making Modecor a house hold name for Big Contractors, Builders, Architects, Consultants etc In 2006 bagged the biggest ever project with Ministry of Health and one with Ministry of education, beating global competition. Received appreciation letter from the GM. In the year 2006 sold more than double the targeted quantity, as a reward promoted as Supervisor - Sales and Marketing for Central Province, On a personal initiative, set a target of 25% growth in the environment of Global Competition and exceeded it by 40% in 2007. Yamaha Motors India Private Ltd, Bangalore Marketing Manager, April 2002 - Sept 2003 Responsibilities: Business Development: As Marketing Manager, Managed sales and marketing of spare parts in South India Formulated and implemented novel sales strategies. Implemented sales promotion schemes and campaigns through dealers. Developed traditional/ alternative trade channels and institutional sales, developed dealers in South India, provided higher margins, enhanced their profitability, identified and introduced new dealers. Sales and Marketing: Developed annual sales plan for growth in sales and achieve sales target. Kept track of competitors activities like strategies, new products and pricing, monitor market trends and intelligence, identify market needs and highlight the systemic gaps to top management. Product Development and Customer Service:

Previous :

Bangalore Marketing Manager, Yamaha Motors India Private Ltd.
Bangalore

Worked from 2001 to 2003

Brief summary :

Yamaha Motors India Private Ltd., Bangalore Marketing Manager Apr01 - Aug03 Noteworthy Attainments Imparted training to Yamaha customers and created awareness in them for using genuine spare parts. Holds the credit of assuring smooth logistic supply and achieving greater customer satisfaction provided feedback to factory on product performance. Played a pivotal role in developing: Cohesive Sales Team of 8 Marketing Professionals, guiding, mentoring and developing individual team member and exceeding the sales targets. Developed training programme and imparting training to VIP dealers, DSAs and Dealer Sales teams on new products, about product features, selling genuine parts, Yama Lube and Accessories. Steered efforts for accomplishing a growth of 30% in spare parts sale within one year, making South India as the largest parts market in All India contributing 35%. Successfully delivered results and acquired faith and confidence of Dealers and Top Management. Recognised for the efforts and rewarded with an appreciation letter from the President for revenue growth and customers satisfaction in the region.

Previous :

Zonal Manager, Redington India Ltd

Worked from 2001 to 2002

Brief summary :

Trained and mentored sales staff and ensured customer service standards are achieved and exceeded. Educated Yamaha customers, created awareness in them for using genuine spare parts. Ensured smooth logistic supply and achieved greater customer satisfaction provided feedback to factory on product performance. Human Resource Development: Developed and motivated a cohesive sales team of 8 marketing professionals, guided, mentored and developed individual team member and exceeded the sales targets. Developed training programme and imparted training to VIP dealers, DSAs and Dealer Sales teams on New products, about product features, selling Genuine Parts, Yamalube and Accessories advantages of Trading and role of PWOs and enhanced customer confidence in Yamaha products. Major Achievements: Achieved a growth of 30% in spare parts sale within one year, making South India as the largest parts market in All India contributing 35%, of all India Performance. Delivered results and acquired faith and confidence of Dealers and Top management, entrusted with additional responsibility of assisting Zonal Manager for Institutional Sales. Received appreciation letter from the President for Revenue Growth and Customers Satisfaction in the Region. Redington India Ltd, Delhi Area Sales Manager, April 2001 - March 2002 Responsibilities: Business Development and Sales and Marketing: Managed soft ware sales through Channel Partners in North India for Microsoft, Computer Associates, and TCS-Accounting Software. Handled big OEM accounts for software and APC- UPS and Project Sales, Implemented sales promotion schemes and campaigns. Appointed new Resellers, targeted Business Partners, Solution Providers, Small Resellers and effectively countered Competitor Activities.

Previous :

Area Sales Manager, LML Ltd.
Bangalore

Worked from 1998 to 2001

Brief summary :

LML Ltd., Bangalore Apr98 - Mar01 Joined as Area Sales Manager, Spare Parts Sales and rose to the post of Regional Manager Noteworthy Attainments Rewarded with an appreciation letter from the Head of Marketing for revenue growth in the region. Played a pivotal role in launching LML Mobikes in the state and gaining market share of 25% within 3 months. Successfully boosted the market share from 8% to 14% in scooter segment. Consistently attained growth of 15% and 25% consecutively for two years. Recognized as the Star Performer in 1999-2000.

Previous :

Area Sales Manager, Computer Associates

Worked from 1998 to 2001

Brief summary :

Cultivated strong relationships with system and software developers acquired information on the ongoing projects and introduced company products. Liaised with the projects/consultant and other institutional clients, identified their needs and expanded business. Co-ordinated with principals for technical, commercial, availability of stocks, opening of Letters of Credit, and dispatch of material. Worked closely with customers, resolved their complaints, provided after sales service and achieved customer satisfaction. Human Resource Development: Developed a cohesive marketing team of 2 members, trained them in various aspects of sales and ensured they handle customer competently. Major Achievements: Pioneered consistent growth in Software Sales and APC sales and achieved higher profitability. Registered growth of 20% in Microsoft software sales, built markets for Computer Associates and TCS also gained market share of 35% in APC -UPS, consequently handled large O.E.M. accounts like HCL, Wipro, Binary and KLG. Through persuasion and support expanded customer base in projects sales, developed excellent market awareness of the products. LML Ltd., Bangalore Area Sales Manager, April 1998 - March 2001 Responsibilities: Business Development: Developed Marketing plans strategies, and marketing Budget, Implemented sales promotion schemes and campaigns through dealers. Appointed new dealers and upgraded old dealers, Motivated sales force and achieved Sales Targets, Trained Sales Team of Dealers. Tracked competitors activities such as, strategies, new products and pricing, monitored market trends and intelligence. Through persuasion and excellent customer service, expanded client base. Achieved sales and profitably targets and enhanced business. Guided, trained and developed a team of 8 marketing professionals, motivated team members, monitored and improved their sales performance. Major Achievements:

Previous :

Area Sales Manager, LML Ltd.

Worked from 1998 to 2000

Brief summary :

Received appreciation letter from the Head of Marketing for Revenue growth in the Region. Successfully Launched LML Mobikes in the state and gained the market share of 25% with in the time span of three months also gained market share from 8% to 14% in scooter segment LML Ltd. Area Sales Manager, Spare Parts Sales, Southern Region, April 1998 to November 2000 Responsibilities: Managed spare parts business for the four southern states. Studied and understood the market needs and problems and highlighted the systemic gaps to the top management. Major Achievements: Achieved growth of 15% and 25% consecutively for two years. Recognized as the Star performer in 1999-2000. SRF Ltd., Industrial fabrics Division, Northern Region Sales Officer, Sep 1995 to Mar 1998

Previous :

Sales Officer, SRF Ltd.

Worked from 1992 to 1998

Brief summary :

SRF Ltd. Jan92 - Mar98 Joined as Junior Account Officer and rose to post of Sales Officer, Industrial Fabrics Division, Northern Region Noteworthy Attainments Significantly contributed growth of 200% in 18 months and belting drafts by 150% within 18 months. Recognized for the efforts and valued as the `Best Sales Person in the country. Served as the part of a team which launched Floron range of Refrigerant Gases in Northern Region. Actively involved in setting up the retail channels, converting large users to buy the brand and breaking into OE competition strongholds. Facilitated the conversion of large O.E.s like Voltas, Carrier Aircon, Subros, and independently handled large accounts like Kelvinator, MUL, SIEL, etc. Instrumental in achieving a major breakthrough in developing segments like Hotel Industry, Car Air-Conditioning and Ice Candy. Felicitated by the Managing Director as `Star Performer in the country. Professional Enhancements Managing Channels - Mercury International - 2002. Driving Force in Growth - Tack Training International - 2000. Selling Skills - 1996. ISO Procedures in Marketing - 1994. Training Program in TQM - Team Productivity - 1993.

Previous :

CEO, Mayur Industries Sharda Motors Ltd Anil Rubber Ltd Northland Rubber Mills Ltd. Mercury Rubbers Ltd

Worked from 1994 to 1995

Brief summary :

Responsibilities: Developed markets for coated fabrics and industrial belting fabrics, established rapport with top decision makers like CEO/MD in client companies. Major clients handled included Mayur Industries, Sharda Motors Ltd, Anil Rubber Ltd, Northland Rubber Mills Ltd., Mercury Rubbers Ltd etc. Oversaw retail market sales of industrial fabrics in Rajasthan, Punjab, Haryana and Delhi. Achievements: Registered a growth of 200% in 18 months and belting drafts by 150% within 18 months. Recognized as `Best Sales Person in the country. SRF Ltd., FloUro Chemical Division Executive - Exports, Jan 1994 to Aug 1995

Previous :

Junior Account Officer, India

Worked from 1992 to 1994

Brief summary :

Responsibilities: Responsible for completion of all export formalities and documentation and assisted the Head of Exports in dealings with Govt. Departments like DGFT. Handled all export transactions in the absence of the Head of Exports, dealt with prestigious clients from South East Asia on their visits to India. Junior Account Officer, Jan 1992 To Jan 1994)

Kranti Anand's Education

Green Fields School, Safderjung Enclave, N. Delhi
B.A
India
From 1989 to 1991

Green Fields School, Safderjung Enclave, N. Delhi
B.A
India
From 1989 to 1991
 
 
 
 
Kranti's communities
Indian Institute of Foreign Trade, Delhi (IIFT)
170 members, 39 jobs, 59 articles, 4 questions, 16 debates, 10 idea contests.
 
 
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