Create knowledge
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(rate this)
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Cost savvy
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14
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VS |
8
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Brand savvy
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Sudipta Ghosh
| Argues in support of
"Brand savvy"
| 1 year ago
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Well in this argument I'l go with Brand savvy. 2/3rd of Indian consumers are in the middle class segment. This vast segment goes for the better quality product rather that low cost product. Quality relates to Brand. So we can say that Indian...
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laxmikant mulgir
| Argues in support of
| 1 year ago
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Indian market mainly is divided into two parts rural & urban market.in rural india brand is not important they are cost savvy, but urban customers are brand savvy.
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Vikas Singh
| Argues in support of
"Cost savvy"
| 1 year ago
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Seeing the recent development in the Indian Consumer behavior Indian consumer according to me is cost savvy.
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Debate: "Is Indian Consumer brand savvy or cost savvy?" deleted from your view.
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(rate this)
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laxmikant mulgir
| Answered
| 1 year ago
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Brand has to fully or overall satisfy the customer like in terms of aesthetically, emotionally,supply,prestige financial way.it must be unique in its own way.WHILE DEVELOPING A NEW BRAND A POINT TO BE CONSIDERED IS when it is placed with its...
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Mahesh Girijan
| Answered
| 1 year ago
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Brand value is nothing but how the customers value the brand, which ultimately is how they value the product. The customers' preferences towards brand can be categorised into two domains; functional and emotional. There are customers who prefer...
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Answer: "how to develop brand value for new entrants in the market? " deleted from your view.
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