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There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. Forums have a good format of automatic giving your links in your signature. These are really good platforms if used properly. Do not spam. Competitors: Many a times joining competitors is good. Y...
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manish
| Commented
| 1 year ago
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WOW A LOVELY POST TO KNOW EVERY SEO PERSON:)
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Makrand Bhave
| Commented
| 1 year ago
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Fantastic process flow Pervara!! I fully agree with Mr. Muralidharan! Also appreciate your research and the exercise that you conduct on FB! Point to note is that these platforms are "social" in nature. Here drawing room talks, bedroom talks, pillow...
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S. Muralidharan
| Commented
| 1 year ago
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Great insight Ms. Pervera. Only issue here is that, after all, social media is not a robust model to build on acquisition, retention and loyalty, as : (1) you are not owner of the site where you have total control of your business model; (2) you...
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Insight: "Acquisition, Retention, And Building Loyalty In Social Media" deleted from your view.
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Brief:- Yes, great innovation made by Dabur company ,Brand Hajmola. Dabur entered into confectionery candy segment and mad innovation Mint base candy + Digestive. so, we can say that this is really innovation and first candy in India Digestive + Mint base. Dabur has launch new product 'Hajmola Mint masti' recently to extent its Hajmola candy brand portfolio as well as to build up strong brand in market. New product launch:- Brand 'Hajmola Mint Masti' candy by Dabur company Segment :- Dabur entered Confectionery segment USP and innovation:- First candy includes 'Digestive + Mint base' Mint candy market:- Total mint base candy market Rs.500 crore No. of market players:- Perfetti van Melle ...
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Virag Shah
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| 1 year ago
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Thanks sir once again... yes, Hajmola is very good brand leader and making more strong brand image by introducing such innovative product. This is the first product in digestive candy market with mint. It can able to influence other mint candy...
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Makrand Bhave
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| 1 year ago
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For as long as I can remember i havent had a digestive candy other than Hajmola!! Now with this path breaking news from Virag, I agree to his resultant score!! I am in awe of you Virag and also Mr. Muralidharan!! thanks once again, you are adding...
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Insight: "Great Innovation + Break market clutter + brand extension + Make more Strong Brand Equity = HAJMOLA (MINT MASTI)" deleted from your view.
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Brief:- Competition is going great between all telecom service providers after entering 'Uni nor'.Lets we can talk about major competitors VODAFONE V/s AIRTEL. Both brand has taken change their logo (Vodafone bought hutch) and recent this year Airtel change its corporate identity. A time was there before 2009, Airtel always came with innovative VAS service, good network, creative campaign, amaizing ideas, and other were following AIRTEL ideas at that time. And now, we are not getting such things from Airtel. Strategy part:- (1) Vodafone:- Since vodafone has bought the hutch company, immediately taken an op of IPL season-1 and did aggressive branding by vodafone. And suddenly Vodafone is b...
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Virag Shah
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| 1 year ago
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Thanks Makrand sir for giving lots of inspiration and also i am feeling happy right now. Now, Airtel has also starting reposition by launching new campaign " Har Ek Friend Zaroori hota hai.." Airtel now more focus on youth market to recover brand...
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Makrand Bhave
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| 1 year ago
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I am speechless!! Such indepth info and such an analytical brain! With Mr Muralidharan also giving you more ammunition to polish your research fields and add more inputs in terms of real time customers seeking your expertise, I salute him too! Go...
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Insight: "Now, Time of Vodafone & Its Innovative Services AND (- AIRTEL) " deleted from your view.
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Yes, India TV is came with some different concept and also compete against other Hindi news channel. India TV is compete against its rival Star news, Zee news, IBN 7 , CNBC Awaz, AAJ TAK etc. All of these channel are many times became no.1 on various program . They are fighting with TRP rating and showing some evidence in various corporate business magazine, news papers etc with Analysis of Graph. Mainly the fights between Aaj Tak, star news, IBN 7 and sometime Zee news. India TV Concept and Strategy:- Normally, each channel has its own strategy to stay in competition same like other brand. Channel is also one type of brand. Normally, people are views all channel as well as aware with its. ...
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Virag Shah
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| 1 year ago
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Thanks Srinivas sir once again. yes sir, you are right ,, to analyze brand is passion as well as hobby, interest , favorite subject etc. Yet, i did not get any opportunity still my interest is keeping and it will always keep. thanks sir for this...
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Srinivas suravajhala
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| 1 year ago
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Mr. Virag, I believe analyzing brands is your "passion". Find your destination in brand analysis. Prune up your presentation skills and believe in yourself. Forget about the experience. Analysis is your born skill. Nobody can surpass it. I dont...
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Makrand Bhave
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| 1 year ago
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Media and the tools they use to garner TRP's!!! You have some amazing info that you are constantly sharing here Virag, thank you so very much!! :)
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Insight: "T20 means TOP 20...Its good strategy" deleted from your view.
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Brief;- Recently GlaxoSmithKline Asia has launched 'Crocin Advance'. The firm claims to disintegrates faster than the standard Paracetamol tablets and also works faster. Crocin's new innovation comes with ‘ OptiZorb ' disintegration technology with the aim to speed up the procedure relief. Company:- GlaxoSmithKline (GSK) Brand:- 'Crocin Advance'. (brand extend of crocin). The origin name is 'Panadol' is sold more than 85 countries , in India Panadol is known as Crocin While in Colombia known as 'Dolex' USP:- use of‘ 'OptiZorb'disintegration technology which five times faster and thus gets to work much more quickly. Easily disperse in stomach and work faster, relief faster. “Due to this adv...
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Virag Shah
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| 1 year ago
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Yes, sir.. thanks to you sir also. Murli sir, murthy sir , you and also Makrand sir ..al of you are inspiring me and supporting me ..i really happy today.. Makrand sir also given lots of inspiration me. Thanks sir once again.
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Makrand Bhave
| Commented
| 1 year ago
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Once again!! Applaud your efforts Virag. Fantastic analysis :)
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S. Muralidharan
| Commented
| 1 year ago
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Virag, Thanks for your insight. Crocin is an analgesic and an anti-pyretic drug that goes under several brand names depending on the country that it is being marketed. In Brazil, Canada and South Korea and in the United States, Crocin is called...
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Insight: "Great Innovation in Medicine Now!!! = "CROCIN ADVANCE"" deleted from your view.
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Key Highlights:- Brand:- Ghari Detergent powder Bar (Rohit Surfactants), At present covering 20 States in India, After HUL , At present it became 2ND largest brand of detergent market in India with 17% market share while HUL 37% (includes Wheel, Surf Rin) and P G 16% (includes Tide Ariel), Nirma 8%. Detergent Market Segment:- (A) Premium: - 15 % market includes Hindustan Unilever’s Surf and Procter Gamble’s Ariel, (B) Midscale:- 40% of the market; main players are Hindustan Unilever’s Rin and Procter Gamble’s Tide and (C) Popular: - 45% of the market where Ghari, Nirma, Hindustan Unilever’s Wheel and Fena’s Fena. Now, brand UJALA is also re-entered in market again and started campaign. Here...
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Virag Shah
| Commented
| 1 year ago
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Yes, Srinivas sir , murlidharan sir, murthy sir and you are motivating and giving inspiration frequently, so, every time i feel happy and getting more inspire from all of you. Thanks for co-operation and support.
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Makrand Bhave
| Commented
| 1 year ago
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Wow!!! Amazing work here Virag! Srinivas has already dubbed you "Brand Analyser" right;y so!! Keep up the good work my friend :)
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Insight: "Silent +Strong+Effective brand = GHARI DETERGENT" deleted from your view.
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(rate this)
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There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. Forums have a good format of automatic giving your links in your signature. These are really good platforms if used properly. Do not spam. Competitors: Many a times joining competitors is good. Y...
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manish
| Commented
| 1 year ago
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WOW A LOVELY POST TO KNOW EVERY SEO PERSON:)
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Makrand Bhave
| Commented
| 1 year ago
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Fantastic process flow Pervara!! I fully agree with Mr. Muralidharan! Also appreciate your research and the exercise that you conduct on FB! Point to note is that these platforms are "social" in nature. Here drawing room talks, bedroom talks, pillow...
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S. Muralidharan
| Commented
| 1 year ago
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Great insight Ms. Pervera. Only issue here is that, after all, social media is not a robust model to build on acquisition, retention and loyalty, as : (1) you are not owner of the site where you have total control of your business model; (2) you...
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Insight: "Acquisition, Retention, And Building Loyalty In Social Media" deleted from your view.
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(rate this)
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1
Know your customers personally.
2
Bring Entreperneurial Attitude !
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Makrand Bhave
| Added idea
"Innovation & Loyalty Programs"
| 1 year ago
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Innovations in terms of promotions, small events, visual merchandising exercises and add to it that "You are my number 1 customer" spirit should be able to sustain and retain a lot of your customers! Every penny spent by your customer needs to be...
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Amit Garg
| Supported idea
"Know your customers personally."
| 2 years ago
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Customers are like radioactive snowflakes; each unique, and every one a problem. Like radiation, which often has similar mutative or carcinogenic effects in those exposed, customers have a tendency to present their problematic natures in...
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Ideate: "Learning from small retailers !!!!" deleted from your view.
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As can be seen brands can be seen in a number of different lights - as relationships, as personalities, as an image, as a set of values. These are philosophical views of the brand. For the brand to w...
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Makrand Bhave
| Answered
| 1 year ago
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Ujval! Well said ... Relationship.. that is what makes the experience wholesome! Thanks a lot for such simple words that are very meaningful! :)
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ujjval jain
| Answered
| 1 year ago
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What i could feel over this..in shortest terms...its a close relationship...between humans and an other "something"--in business terms-"an other" of some commercial value...
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Satwinder Singh
| Answered
| 2 years ago
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The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I...
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Answer: "What is a 'BRAND EXPERIENCE?" deleted from your view.
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(rate this)
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Passionate
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21
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10
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Dedicated
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Shruth & Smith Group
| Argues in support of
"Passionate"
| 10 months ago
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Let's keep it very simple.... Where there is passion, dedication automatically comes in. Regards, Shruth & Smith Foundation. Banshankari, Bangalore. http://www.shruthandsmithfoundation.org
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Makrand Bhave
| Argues in support of
| 1 year ago
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Welcome Jaygopal :) " Its actually a catch 22 situation here..." It most certainly is! This is something I want to understand in human psyche! Is it the glimpse of the light at the end of the tunnel that you see which makes you passionate about the...
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Jaygopal Raghavan
| Argues in support of
"Passionate"
| 1 year ago
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According to me its the passion that comes first leading on to dedication. In simpler words, you need passion to go after something and then dedication to sustain your pursuit. To understand this further, we can get inspired by the Tom Hanks movie...
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Debate: "Difference between Dedication and Passion!!" deleted from your view.
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