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Mamta Saini MBA/PGDM student, Indian School of Business (ISB), Hyderabad
 
Mamta Saini's Profile
Mamta Saini
MBA/PGDM student, Indian School of Business (ISB), Hyderabad
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confidential
Chennai, India
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Professional summary
Mamta Saini's Experience
Previous :

Product Manager/ Product Head, LÓreal India Pvt Ltd

Mamta Saini's Education

Indian School of Business (ISB), Hyderabad

MBA/PGDM
India
From 2009 to 2010
 
 
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Mamta's communities
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
12915 members, 153 jobs, 405 articles, 184 questions, 274 debates, 155 idea contests.
86 members, 57 jobs, 25 articles, 0 questions, 5 debates, 5 idea contests.
Mamta's contributions
In the absence of a metric to measure the impact of VM, it is difficult to say how successful the Marketing Dept. has been with visual merchandising. With retail expertise still in its evolution stage in India, quality VM at every single POS is...
If the brand/product is not working, Consumer is God. Strategies such as discontinuing one brand and investing in another should come into play only as a financial strategy (high costs, lower profits) unless there is  product portfolio involved.  
Something such as a Farmville can be classified as a tangible, conspicuous reason for unproductivity. Many employees take multiple coffee breaks, loo breaks, smoke-breaks and have been doing so since time immemorial. I'm not sure if taking a break...
An MBA gives you tools and techniques to manage a team, a function, an objective and an organization better. It gives you insights into other functions to get a 360 degree perspective. But nothing beats a lateral experience at work. Theory on being a...
I agree with this. Moreover, each creative has an objective. If your product needs brand association to a perception (such as premium, glamorous) or mere fast acceptance, then celebrity it is. But when the creative has to forward a value-add message,...
 
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