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It was just another freezing day in Dubai on the first day of 2009, when I passed through a Pierre Cardin showroom somewhere near Jumeirah area, showing “Up to 70% Off” stickers on its big windowpanes. Starting the very first day of a new year with sales promotion is a brilliant idea, as people are in a festive mood and you are just giving them some extra incentive to buy your product. But, unfortunately this wasn’t a New Year sales promotion because you can see the same stickers throughout the year begging your attention. In India there is a growing retail brand by the name of “Koutons”, which follows 365 days sales promotion strategy. Although there is no comparison between Pierre Cardin ...
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NATTERAJA R. ARIKRISHNAN
| Commented
| 1 year ago
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No doubt, sales promotion technique is short-term scheme to induce the buyers or dealers to buy the products. Normally this type of technique is being followed by organizations who insist sales targets for the sales forces and dealers.Their main...
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Pragya Kothari
| Commented
| 3 years ago
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Impressed by your knowledge of the sales promotion strategy that different companies are following, and i would also agree that in today's times 'sales promotion is definitely an incentive to buy' but we have to keep in mind that consumers are...
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Insight: "Is sales promotion the mantra to avert CRISIS?" deleted from your view.
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