Create knowledge
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(rate this)
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Appropriate distribution network.
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Supply-Chain Integration through Information Sharing
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Manoj T P
| Supported idea
"Supply-Chain Integration through Information Sharing"
| 2 years ago
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Yes with out optimising inventory nothing works and information technology is to be used in every phase of stock movement.
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malladi madhukumar
| Added idea
"Appropriate distribution network."
| 2 years ago
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Distribution of material should be planned in such a way that 1. Should see that minimum stock is maintained at thr outlet. 2. Proper display of the product. 3. Attending the complaint promptly. 4. Regular touch with top retailers.
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sai kiran M
| Supported idea
"Appropriate distribution network."
| 2 years ago
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Yes . I agree appropriate distribution network is required to place the product properly.
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Ideate: "What could be the initiatives that a FMCG company could do to improve Supply chain?" deleted from your view.
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(rate this)
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Aggressive Sales
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5
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4
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Real Marketing
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Amba Prasad G S
| Argues in support of
"Aggressive Sales"
| 2 years ago
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First thing we have to understand is that India is a consumer market and very diversified market. The strategy in introducing the products depends upon the type of product or service to various sections of the society. Aggresive sales stategy is...
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Manoj T P
| Argues in support of
| 2 years ago
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Just take the pramotional aspect of discount/ free gifet camapaigns and also compare after sales service of few indian durable companies, you will realise what i meant.
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Debate: "Are we at Indian companies practicising real marketing or just doing aggressive sales?" deleted from your view.
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(rate this)
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entrepreneurs are born.
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37
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VS |
49
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entrepreneurs are made.
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Vivek Kumar Srivastava
| Argues in support of
" entrepreneurs are born."
| 1 year ago
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being entrepreneur is pure natural capability .
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Manoj T P
| Argues in support of
| 2 years ago
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Entrepreneurs are born with inherent qualities and need not be from inhrited from family/ parents. And if Entrepreneurs are made, then why the trained brains of top IIMs etc are not at the top but still paid managers. Even history tell us the failure...
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Sheetal Jadhav
| Argues in support of
" entrepreneurs are made."
| 2 years ago
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Entrepreneurs are made and not born. No one will be a entrepreneur by birth, they are made through their life. He may be born with some skills which may help him to become a entrepreneur. If someone is born entrepreneur then why should they wait...
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Debate: "Entrepreneurs are born or made?" deleted from your view.
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(rate this)
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Satisfied vs retained customers costs
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Both are required
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aniketskale
| Supported idea
"Good after sale service"
| 2 years ago
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yes shalabh m agreed with u ..major point is proper selling. if proper selling done then customer retained and provide more customers as well
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Manoj T P
| Supported idea
| 2 years ago
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Customer retention cost increases primarily once the brand fails to assure the projected quality service and secondly on huge price difference with competition / loose on FAB.
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NITIN DEOLE
| Supported idea
"Satisfied vs retained customers costs"
| 2 years ago
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yeasss!! True!! infact the companies become great by retaining customers rather than finding new customers. If a customer is retained he relies on product/service a business offers, it means that business is customer focused is truly engaged in...
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Ideate: "Why is it tough to retain customers?" deleted from your view.
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(rate this)
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Dear All give a thought why our kirana stores are surviving ? this are my personal thought , not meant to hurt someone. Reasons are 1) Excellent CRM without any computer or data saved, say your kirana fellow knows you very well and your daily needs . many times he reminds about the product we missed , may not possible in our supermarkets though our systems are equipped with such technology but who is bothered about it ? 2) Credit facility which he can provide to his customers , so very convinient of payment options , can ever imagine that our super markets will come up with such facilities . 3) Free home delivery , though our supermarkets offer home delivery but conditions apply, say del...
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Narendra Prasad
| Commented
| 1 year ago
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I agree with you all, but one more positive thing for kirana walas is pricing. they do not have tax burdens, pricing varies from one to one basis.
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Manoj T P
| Commented
| 2 years ago
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Apart from the above, personal touch, recognition of consumer & relationship plays much more; i mean the "FACE VALUE" pulls us more towards the kirana stores
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Insight: "Reasons why Kirana stores are surviving ?" deleted from your view.
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(rate this)
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Dear All give a thought why our kirana stores are surviving ? this are my personal thought , not meant to hurt someone. Reasons are 1) Excellent CRM without any computer or data saved, say your kirana fellow knows you very well and your daily needs . many times he reminds about the product we missed , may not possible in our supermarkets though our systems are equipped with such technology but who is bothered about it ? 2) Credit facility which he can provide to his customers , so very convinient of payment options , can ever imagine that our super markets will come up with such facilities . 3) Free home delivery , though our supermarkets offer home delivery but conditions apply, say del...
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Narendra Prasad
| Commented
| 1 year ago
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I agree with you all, but one more positive thing for kirana walas is pricing. they do not have tax burdens, pricing varies from one to one basis.
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Manoj T P
| Commented
| 2 years ago
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Apart from the above, personal touch, recognition of consumer & relationship plays much more; i mean the "FACE VALUE" pulls us more towards the kirana stores
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Insight: "Reasons why Kirana stores are surviving ?" deleted from your view.
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(rate this)
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THE BRILLIANT FISHERMAN As King Parveez and Queen Shireen were sitting in their palace one day, a fisherman who was selling fresh fish was brought in front of them. King Parveez decided to buy a fish and gave the fisherman 4000 dirham for it. The fisherman was overjoyed. He thanked King Parveez and left. Queen Shireen turned to her husband in anger and scolded him for paying so much for a fish. King Parveez let her have her say but said that the fish was purchased and that there was nothing that could be done about it. However, the Queen was adamant and insisted that the fisherman be brought back. 'We will ask the fisherman about the gender of the fish,' she said. 'If he answers that it i...
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MustBeIn
| Commented
| 2 years ago
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it dint fetch anything
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Manoj T P
| Commented
| 2 years ago
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ha ha
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Insight: "Motivational Story - THE BRILLIANT FISHERMAN" deleted from your view.
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(rate this)
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Engagement is not a fad; It's the way today's consumers do business
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Lead Generation and Customer Retention
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Ajay Ziz
| Supported idea
"Lead Generation and Customer Retention"
| 2 years ago
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well vishnu .. this is/not creative .. the customer himself should be led to your brand .. rather than the normal procedure .. i doubt ...
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Manoj T P
| Supported idea
| 2 years ago
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It is very difficult to bring down the slandered of life for an individual. As the inflow of his income gets restricted or he/ she feels threatened, they become more choosy on value chain.
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Ideate: "How marketers should act in 2010?" deleted from your view.
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(rate this)
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Improve rapo with customers
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Promotion, deals and club card points
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Rathin Deb
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes Malladi I agree with your point of view in addition the follow up mails with new arrivals or discount should be sent on a regular basis in order to let the customer feel at home with also feel good factor and the customer stays.
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Manoj T P
| Supported idea
| 2 years ago
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Most important is a warm welcome (not a mechanical one by the security) availability of guidance personal if needed and most important a courteous see off at exit. Modern retailers lack it very much vis a vis mom pop store for this enduring...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes, maintaining good contact & relationship with the customers through proper services. Thanks for the referral Mr.Malladi.
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Ideate: "How Retailers should engage shoppers?" deleted from your view.
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(rate this)
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1
Improve rapo with customers
2
Promotion, deals and club card points
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Rathin Deb
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes Malladi I agree with your point of view in addition the follow up mails with new arrivals or discount should be sent on a regular basis in order to let the customer feel at home with also feel good factor and the customer stays.
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Manoj T P
| Supported idea
| 2 years ago
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Most important is a warm welcome (not a mechanical one by the security) availability of guidance personal if needed and most important a courteous see off at exit. Modern retailers lack it very much vis a vis mom pop store for this enduring...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes, maintaining good contact & relationship with the customers through proper services. Thanks for the referral Mr.Malladi.
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Ideate: "How Retailers should engage shoppers?" deleted from your view.
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