Manosh R Sengupta's Profile
Manosh R Sengupta | |
owner consultant on brand and marcom, brand-@itude | |
 | brand-@itude  |
Professional summary
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Current Experience:
owner consultant on brand and marcom, brand-@itude
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23.0 Years
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Brand marketing & MarCom. Brand architecturing.
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Contribution score:(60 points)
- Contacts: 4 connections, 7 following, 3 followers
Manosh R Sengupta's Experience
| Current : |
owner consultant on brand and marcom, brand-@itude |
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| Telecom/ISP | ||
| India, bangalore | ||
Working from 2010 | ||
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Manosh's communities
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150 members, 84 jobs, 95 articles, 8 questions, 7 debates, 14 idea contests.
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741 members, 119 jobs, 95 articles, 39 questions, 35 debates, 28 idea contests.
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316 members, 29 jobs, 121 articles, 24 questions, 29 debates, 15 idea contests.
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Manosh's
contributions
only when you believe in the value of realtionships can you retain. often its easier to acquire new customers than retain. but over a period of time it backfires |
we rarely convert the data into insights that provides understanding to consumer behaviour |
tho' orkut may have higher users due to its earlier entry, FB is a more active paltform. somewhere orkut has lost its zing with the younger gen. most of us have kept our orkut profiles but are found on the FB on a daily basis. |
i partially disagree. methods, such as focussed groups, etc, will not fundamentally change. it's the method by which they are conducted will undergo a paradigm shift. from using a room and a round table - the venue shifts to online. hence, marketers... |
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