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Marketing of Respect
 

The Web 2.0 empowerment has brought a need for transparency. "Respect" is the new trend that will allow organizations to succeed. Selfish and manipulation by controling communication is dead! A better attention of all members from the eco-system organization should be given to reach the right balance: the environment, providers, partners, employees, customers, prospects, shareholders, etc. If you believe in this statement, please fell free to join and contribute. This community may help me writting a book on the related subject. Thanks!

Category: Business Area
Industries: Advertising/PR/MR/Events
Functional Areas: Branding, Communication, Digital marketing, Global Business, Innovation
Moderation:  All Members
Visibility: Only Members
Members: 21
Jobs: 0
Articles: 0
Questions: 0
Debates: 0
Idea Contests: 1
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