
The Web 2.0 empowerment has brought a need for transparency. "Respect" is the new trend that will allow organizations to succeed. Selfish and manipulation by controling communication is dead! A better attention of all members from the eco-system organization should be given to reach the right balance: the environment, providers, partners, employees, customers, prospects, shareholders, etc. If you believe in this statement, please fell free to join and contribute. This community may help me writting a book on the related subject. Thanks!
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events |
| Functional Areas: | Branding, Communication, Digital marketing, Global Business, Innovation |
| Moderation: | All Members |
| Visibility: | Only Members |
| Members: | 21 |
| Jobs: | 0 |
| Articles: | 0 |
| Questions: | 0 |
| Debates: | 0 |
| Idea Contests: | 1 |

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