Maud Eijkenboom's Profile
Maud Eijkenboom | |
Director on Board, HiLighter | |
 | HiLighter  |
Professional summary
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Current Experience:
Director on Board, HiLighter
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15.0 Years
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innovation management, R&D, Brand, Marketing, strategic planning
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Contribution score:(30 points)
- Contacts: 1 following, 1 followers
Maud Eijkenboom's Experience
| Current : |
Director on Board, HiLighter |
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| Management & Strategy Consulting | ||
| Australia, Perth, Western Australia | ||
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Maud's
contributions
Advertising is a tactic, whereas R&D is a strategic activity. Both are important as long as they are executed within the business objectives and the market constraints. However, if a Brand Equity is more about how much your customers trust and believe... |
Related Topics
Innovation is an art of the mind. It is unique with every individual. A wise...
1 insight
, 2 debates
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