Media for Development

Media activists forum to discuss development issues and sharing ideas that can bring change in the life of rural communities.

Tags:	Media Activism, News for change, Media for Change, Change Ideas, Development Communication
Category:	Business Area
Industries:	Radio, TV & Films
Functional Areas:	Change Management
Moderation:	All Members
Visibility:	Everyone
Members:	9
Jobs:	1
Articles:	8
Questions:	2
Debates:	7
Idea Contests:	2

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Topic of the week : New Consumer Marketing Go to Topic

The new consumer here is not the customer you do not yet know, it is a...

Which in your view is the most trusted Brand?


	13 Nokia
	8 Tata
	5 Colgate

Consumers won’t accept GM wheat, says tri-national statement

By Caroline Scott-Thomas, A group of organizations from the US, Canada and Australia has released a joint statement expressing their opposition to wheat industry plans to commercialize genetically modified (GM) wheat. The group made its position known in response to a joint statement released last month by a group of wheat industry representative bodies that vowed to synchronize plans for the commercialization of GM wheat. There are currently no GM varieties of wheat commercially available. The

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What are the factors that go into media planning and why??

0 referals, 6 ideas, 293 views

	Argument added by Yash Singh, Coresspondent, Star \| Topic: Media buying and planning \| 2 years ago
	Yes i totally agree with you Ms. Sravani, and most of the time it has to be proper branding and which is your target market, and which is the most suitable format for that, with all this data in place it is possible to tap a market base which will...

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How to launch a product economically?

219 referals, 6 ideas, 97 views

	Referred by Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent \| 2 years ago
	In todays competitive scenario everyone wants something new or innovative. Companies are coming up with new products which caters to the need of the consumer but the main problem faced by the companies is how to make the consumer aware of the product...

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Which in your view is the most trusted Brand?

169 referals, 21 ideas, 609 views

	Argument added by Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent \| 2 years ago
	I also support colgate cause there are many toothpaste brands that have come in and gone out of the market but still colgate has been able to survive because of the quality and because of the trust it has created in the minds of the customers.

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Topics in Media for Development

Accountability by Government bodies Go to Topic

Mamata banerjee can't attend office: She says "I'am not Delhi based"!!


	8 Fire them...
	4 Replace them Immediately & Make provision for future
	2 The 1 & 2 are completely baseless thoughts.

Is Politics-Business nexus a main culprit behind corruption in India?

Yes

Imposive development Vs Development on consent Go to Topic

Tribals must be allowed to decide how they want to live

Tribal communities, more specifically the tribal women, have been the worst victim of the imposing development policies that have led to a clear conflict over natural resources, said a resource person from Church of North India Synodical Board of Social Services (CNISBSS) during a workshop on empowering tribal women organised by COT-NCCI and SPARK at CYSD building in Bhubaneswar. Be it the conflict between the tribals and corporate forces over Niyamgiri hill range of Kalahandi, Forests of Kashi

Make land ownership a right to live

Land takeover bill seeks to raise payout sixfold.The existing land acquisition-policy governed under provisions of 1894 Act amended time to time spilled more beans In a move to silence rising political criticism and protests over compensation and land issues,Government of India is bring out a comprehensive bill to address the issues to some extent.The draft bill makes land acquisition mandatory only in circumstances which are defined and not to be changed at the later stage.In the draft bill

Unethical Use of Media Identity Go to Topic

Is Indian Media creating useless hype for Dhoni marriage???

Yes

Police’ Camouflage formula would restrict media persons from doing their job

West Bengal Police somehow succeeded in arresting Chhattradhar Mahato, chief of a Maoist-backed body that leads the tribal movement in trouble-torn belt of West Bengal, posing some of its officials as journalists. Arresting Mahato is definitely a big success for the police force, as explained by West Midnapore district police superintendent Manoj Verma, but arresting Mahato in camouflage of journalists would have its reverse impact on journalism professionals in accomplishing their jobs. As the

Role of media in India Go to Topic

How to prevent honour killings and eradicate castism?

Media has reported certain instances of honour killings in certain parts of the country and including our capital Delhi. Technically, there may be difference between killing a person in the name of caste and ‘honour killing’. But, these honour killings, in my opinion, are linked to caste in one way or other. Caste menace continues in this country and government alone can not solve this problem though it has a big role to play to eradicate castism. We are coming to know only few instances of ho

How to make Media Responsible ?


	19 Rise flags when they do mistakes
	3 Neglect Media
	1 Rules And Deterrence

Media buying and planning Go to Topic

Agencies try new tricks as ad spends plummet

Media agencies are pointing to a 20 to 25 per cent dip in advertising expenditure after a flat growth in November and December 2008, with high profile service sectors like finance, airlines and hospitality leading the downward bound. Telecom and consumer goods firms are said to be advertising almost as usual. “Advertisers are looking at smarter ways of deploying investment. So monies have been reduced not through reduction in media, but more through cutting the flab,” N.P . Sathyamurthy joint

How to launch a product economically?


	2 Target marketing is the way
	1 Product Application
	1 Generate Word of mouth

Various Branding strategies Go to Topic

Global Brand Strategy

The recent times have seen an explosion in the number of the brands available in the market, thanks to opening up of global markets and the resultant increase in competition. This proliferation of global brands has brought in its wake a new set of challenges. The four eras of brand evolution: The imperial times when the European countries sold branded goods in their respective colonies; The Second World War after which new consumer brands were available in Europe and Asia because of the Americ

"Brand I" - How well can it be developed?


	10 Networking
	5 What I (Brand) stand for
	4 DO SWOT ANALYSIS FOR YOURSELF

Discovering Infinite Possibilities

Dicovering Infinite Possibilities

Media activists forum to discuss development issues and sharing ideas that can bring change in the life of rural communities.

Media Activism, News for change, Media for Change, Change Ideas, Development Communication