Create knowledge
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(rate this)
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Yes
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13
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10
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No
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AJAY KUMAR KHAITAN
| Argues in support of
"No"
| 10 months ago
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MASS ADVERTISING GIFT @ 50 P. World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months. A must for Advertising Agencies, Corporate Houses FMCGs for Sales Promotion, Free Schemes, Mass Publicity Brand Image...
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Vinay Desai
| Argues in support of
"Yes"
| 2 years ago
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I am sure users would always like to see something new it has happenned over years and would continue to happen but does that in any way state that advertising is going to take a backseat???? As far as change in the advertising scenario is...
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Mittal Shah
| Argues in support of
"No"
| 2 years ago
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No i dont think so. Considering the issue which we are discussing is related to existance of advertising trend. I strogly feels that it is not shakable. the only reason that the moment we start our business or penetrate in new maarket what we...
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Debate: "Is future of advertising shakeable.??" deleted from your view.
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(rate this)
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Yes
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47
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26
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No
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Yash Patel K
| Argues in support of
"Yes"
| 1 year ago
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Yes In agreed with this sentence b'cause we just paid for our entertainment by watching our faviourit programe.on othre side it will be effect it on oour pocket also b'cause our wives watching such advertisement all time and demand for more...
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Mittal Shah
| Argues in support of
| 2 years ago
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Yes i fully agree with this. This people are taking advantage of our habits. well we are wasting our time watching sops and serials at tv or movie on big screens. By way of promoting their brands every body is spreading awareness they are making it...
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Raghu Kastury
| Argues in support of
"Yes"
| 2 years ago
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We should be paid back by the service providers, for our time watching the TV advertisements. Because its our time the TV channel is liberally using it. And without even letting us know what unwanted stuff we need to watch along with the program...
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Debate: "why should the consumers pay and watch advertisements on TV channels?" deleted from your view.
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(rate this)
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Corporate lesson  A Lion, who has completed his graduation, eagerly looking for the job, roaming around the industrial area. At one reputed company, he found a board, showing the requirement of a person… went to personal manager –Fox…. Got selected and joined this corporate… As he was an enthusiastic and hard working…. He worked well for first day…lunch time… went to canteen… asked for food… saw in all direction… all variety of animals… pigs… jackals… deer’s and all busy in their lunch… monkeys were also there doing chatting… jumping all around… creating problem to others… After a long waiting… he got two bananas in a plate. He was so exhausted…. Don’t want to compromise specially for the ...
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BHARAT KUMAR ANYAW
| Commented
| 2 years ago
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sir is it the same if the person is extra talanted and u won't support him then take me i would be a good person to fit at that place the bannanas u give i would utilise as a bribe for my ways to comment and one day finding i would just plug and...
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Mittal Shah
| Commented
| 2 years ago
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Yes i fully agree with you. specially with today's scenario where so many lions are purposely ready to work at monkeys salary. Each and every company is looking for a people who can follow companies path and never argue or never object on any issue.
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Devi Kaladeen
| Commented
| 2 years ago
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Very nice article Nitin. I support this totally and I quote "There are so many intelligent, talented, hard working persons working in the corporate not still getting recognized.. one of the bad result of performance appraisal. Corporate are happy...
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Insight: "Corporate lesson 01" deleted from your view.
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(rate this)
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Real estate
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BFSI, Healthcare, SMEs
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Mittal Shah
| Supported idea
"Real estate"
| 2 years ago
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I think to set the target for last quarter of 2009 or first quarter of 2010, we should know present market scenario. As on today Real estate Scenario is improving and by end of this year or by first quarter of 2010 real estate market will show...
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Pragya Kothari
| Added idea
"Real estate"
| 2 years ago
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I think Real estate is a very good field to stress on. It is showing a very good market demand and getting good investments...
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Ideate: "Target for last quarter of 2009 & 1st quater 2010" deleted from your view.
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(rate this)
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What is professionalism? Is it a way of conduct? Is it a strategy? Is it a management outlook? Is it individualistc? Is it a behavior? Is it what human beings adhere to because they gave earned a spe...
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Ramakrishna Perumal
| Answered
| 2 years ago
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Professionalism is the performance of routine work which he or she is responsible for without any delay, without any mistake, without any harm to others, with low cost and as simple as possible.
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Mittal Shah
| Answered
| 2 years ago
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Professionalism is can not be defined in true manner. every body interpret this term as per their own understanding and belief. One of the important thing about professionalism is expertise in the work/industry or what ever we do. Time management /...
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Devi Kaladeen
| Answered
| 2 years ago
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I think professionalism is not just being good at what you do but it has alot to do with how you do it. Like your character, not being lazy, being prompt, not being rude and if you are angry with a co-worker or employee or even your employer,...
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Answer: "What is professionalism???" deleted from your view.
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(rate this)
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Hare Tortoise  We all know about this story, which we read in our 2 nd or 3 rd standard. Still it is not be completed unless we reach to a conclusion or we can learn some management methodology. It continues…  This story begins with:  One day, one bet between hare and tortoise to reach a destination, whoever will reach first there, will win. Tortoise told hare that he can not run fast but he will try to win this race. Race starts at scheduled time; hare runs fast as possible as he could. Just before the destination he estimated that he could reach within five minutes time and tortoise could not reach to this place at least in next four hours. He thought that if he wins the race in tortoi...
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Vipin Bhasin
| Commented
| 1 year ago
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Good example of SWOT Analysis in the form of interesting story.. Nice
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Mittal Shah
| Commented
| 2 years ago
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Yes Mr. Aras, i fully agree with this, as this is rightly comented "Successful people don't do different things, they do the thing differently". Their decision is base on analyse the situation, Circumstances, need and priority. If you consider all the...
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Punit Gupta
| Commented
| 2 years ago
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The only problem with the original Hare & Tortoise story is.. if your winning is dependent on somebody elses mistakes... then who are you fooling?
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Insight: "Hare and Tortoise" deleted from your view.
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(rate this)
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People
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29
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11
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Time
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santosh kumar
| Argues in support of
"People "
| 2 years ago
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A brand is developed keeping in mind the target customer which changes with time. With time people evolve so does their self image , needs , functionality requirements etc. Mobiles can be a classic case. Contrary to earlier times they  had to...
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Mittal Shah
| Argues in support of
| 2 years ago
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Yes i fully agree that people kills brand. First of all we should think, Why? One of the reason is brand is not upgraded and as per trend it is not moulded. You take the expample of Ambasador car. It was the the best model and comfortable car but...
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Sarada M
| Argues in support of
"People "
| 3 years ago
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People kill brands more than the calendar. Think of brands that have withstood time: Rolex, Tiffany, Polo, BMW, Coke, even Tide in the soap arena. They all deliver on their promises to consumers. It's just much harder to launch a new brand in...
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Debate: "Who kills brand — people or time?" deleted from your view.
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(rate this)
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Yes
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10
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VS |
4
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No
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Makrand Bhave
| Argues in support of
"No"
| 2 years ago
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Interesting debate indeed!! Luxury is NICHE and that remains its positioning till the brand or the earth dies its natural death!! So for me a luxury brand may find itself moving slowly off the shelf but with the price point it is at and the...
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Mittal Shah
| Argues in support of
| 2 years ago
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No i dont think so, because every product will have their own target audience. Yes i do believe that it will be very slow moving but will have their own Importance and weightage. We should not forget a group of people who believe in status.
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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Yes, they can but one will have to relook at their margins and costs. They will not be able to survive at the premium rates that they are used to. They will gain a lot of loyal customers if their rates are brought down to earth by way of new...
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Debate: "Can luxury brands outclass a struggling global economy? " deleted from your view.
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(rate this)
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1
Empathy and Authenticity
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Customer Focus, Past performance, Cutting Advertisement Costs
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AMISH
| Added idea
"Promote the ROI point of view"
| 11 months ago
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During recession it is important to understand that the people are trying to cut down on costs and unfrilled, non-fancy, but things that give you more return on the rupee you pay. So drive home this point, you need to project your products such...
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Mittal Shah
| Added idea
"Mittal Shah, Sr. Manager, Infratech Real Estate Pvt. Ltd., Nagpur"
| 2 years ago
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Be customer focused, Improve your service, analyse need of the customer and be honest.
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Ideate: "How to Leverage Brand Value during a Recession" deleted from your view.
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(rate this)
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Research conducted by MORI, amongst 187 senior board directors of the UK's leading companies, concluded that '94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand'. There are three reasons for this: Confidence - Loyal customers retain confidence in a strong brand even when the going gets tough. Confident customers are less likely to switch brand. Risk - potential customers, staff and shareholders are more risk averse during a recession. Strong brand mitigates risk in the mind of the stakeholder. Value - Company value is more likely to remain buoyant in an economic downturn when it is supported by a strong and profitable brand. Don’t be ...
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Mittal Shah
| Commented
| 2 years ago
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When we are talking about branding during tough time. One thing we should keep in our mind is to implement our commitment. Because in todays trend every real estate organisation has to prove themself as why they are the best as compare to others....
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James Masih
| Commented
| 3 years ago
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Syed, I have understood your point and i also strongly believe that in times of recession,one should not cut down his investment in the brand.The brand must remain visible to the customers. If the customers become oblivious to the brand, then they...
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Syed Muddasar Moin
| Commented
| 3 years ago
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I strongly agree with this informaton becuase when we are speaking about the slowdown and at the same time speculating the growth rate and keeping our finger cross to see the market regaining its charm then we are speaking only because we are in...
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Insight: "3 Reasons not to cut investment in Brand during a recession" deleted from your view.
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