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Mohammed Kaif Afridi Sales/BD Manager, Gulf Union Foods Company
 
Mohammed Kaif Afridi's Profile
Mohammed Kaif Afridi
Sales/BD Manager, Gulf Union Foods Company
Gulf Union Foods Company
confidential
confidential
Riyadh, Saudi Arabia
Toostep 
Professional summary
Mohammed Kaif Afridi's Experience
Current :

Business Development Manager, Gulf Union Foods Company

Working from 2006

Brief summary :

Business Development Manager - International November 2006 - Present Gulf Union Foods Company, Riyadh - KSA Leading an Export Sales Division, with responsibility of the total Company beverage products, with a total turnover of US $ 75 million. Tripled the sales volume and profit whilst growing the export markets. Establish new markets / distributors in countries not previously operating. Budget planning and control of all market expenditure. Building and maintaining an effective and responsive business relationship with all major distributors / customers. Optimal implementation of all marketing programs.

Current :

Sales/BD Manager, Gulf Union Foods Company
FMCG/Foods/Beverage
Previous :

Business Development Manager, Gulf Union Foods Company

Worked from 2006 to 2011

Brief summary :

Business Development Manager - International November 2006 - Present Gulf Union Foods Company, Riyadh - KSA Leading an Export Sales Division, with responsibility of the total Company beverage products, with a total turnover of US $ 75 million. Tripled the sales volume and profit whilst growing the export markets. Establish new markets / distributors in countries not previously operating. Budget planning and control of all market expenditure. Building and maintaining an effective and responsive business relationship with all major distributors / customers. Optimal implementation of all marketing programs.

Previous :

Sales Manager, - Export

Worked from 2003 to 2006

Brief summary :

Sales Manager - Export July 2003 - August 2006 Al Buheira Lacnor, Sharjah - UAE Responsible for sales growth in the Export markets. Developed and executed annual marketing plans across the export markets for Lacnor brand. Developed the export markets for Lacnor brand of juices and UHT milk. Increased business volumes in existing countries. Established new markets in the Indian subcontinent and Africa. Effectively handled the export markets in more than 20 countries and registered a growth of 36% in the very first year.

Previous :

Sales Manager, - Export

Worked from 2003 to 2006

Brief summary :

Sales Manager - Export July 2003 - August 2006 Al Buheira Lacnor, Sharjah - UAE Responsible for sales growth in the Export markets. Developed and executed annual marketing plans across the export markets for Lacnor brand. Developed the export markets for Lacnor brand of juices and UHT milk. Increased business volumes in existing countries. Established new markets in the Indian subcontinent and Africa. Effectively handled the export markets in more than 20 countries and registered a growth of 36% in the very first year.

Previous :

Country Manager, Tiffany Foods Ltd.

Worked from 2000 to 2003

Brief summary :

Country Manager - KSA February 2000 - June 2003 Tiffany Foods Ltd. (IFFCO) Developed the Tiffany brand into a successful business in the Saudi market. Launched successfully new products within the Tiffany brand and also introduced new categories of products in Tiffany. Successfully handled multi categories of products within the Tiffany Brand. Developed a higher distribution platform through the distributors resulting in increased business volumes. Developed route to market strategies for the Tiffany branded business across K.S.A. Planned, set up and trained the new Tiffany distributor in Saudi Arabia. Maximized national market coverage by setting up a dedicated sales structure with the distributors. Initiated Tiffanys distribution and display strategy by category. Introduced a Key Account Management structure to the business. Achieved product listings and prominent displays of each SKU across all categories of Tiffany products in major Key Accounts and wholesalers.

Previous :

Country Manager, Tiffany Foods Ltd.

Worked from 2000 to 2003

Brief summary :

Country Manager - KSA February 2000 - June 2003 Tiffany Foods Ltd. (IFFCO) Developed the Tiffany brand into a successful business in the Saudi market. Launched successfully new products within the Tiffany brand and also introduced new categories of products in Tiffany. Successfully handled multi categories of products within the Tiffany Brand. Developed a higher distribution platform through the distributors resulting in increased business volumes. Developed route to market strategies for the Tiffany branded business across K.S.A. Planned, set up and trained the new Tiffany distributor in Saudi Arabia. Maximized national market coverage by setting up a dedicated sales structure with the distributors. Initiated Tiffanys distribution and display strategy by category. Introduced a Key Account Management structure to the business. Achieved product listings and prominent displays of each SKU across all categories of Tiffany products in major Key Accounts and wholesalers.

Previous :

Sales Manager, - UAE

Worked from 1997 to 2000

Brief summary :

Sales Manager - UAE October 1997 - February 2000 Masafi Mineral Water Co, Dubai - UAE Led a sales team of 55 people including key account salesmen, merchandisers and supervisors. Aligned and managed the distribution of the sales team to achieve sales objectives, while building capability for future growth. Expanded the customer base by 15% and total volume by 18% in the very first year. Introduced a Key Account management structure to the business. Launched and managed successfully the sales of new PET bottle of Masafi, resulting in sales growth of 32%. Built a highly organized sales team. Led the team to record sales.

Previous :

Sales Manager, - UAE

Worked from 1997 to 2000

Brief summary :

Sales Manager - UAE October 1997 - February 2000 Masafi Mineral Water Co, Dubai - UAE Led a sales team of 55 people including key account salesmen, merchandisers and supervisors. Aligned and managed the distribution of the sales team to achieve sales objectives, while building capability for future growth. Expanded the customer base by 15% and total volume by 18% in the very first year. Introduced a Key Account management structure to the business. Launched and managed successfully the sales of new PET bottle of Masafi, resulting in sales growth of 32%. Built a highly organized sales team. Led the team to record sales.

Previous :

Regional Sales Manager, - Central and Western Region

Worked from 1994 to 1997

Brief summary :

Regional Sales Manager - Central and Western Region August 1994 - September 1997 General Trading Co. (Olayan) - KSA Successfully managed the sales and distribution of major international brands such as Duracell, Polaroid, Bissell, McCains, Reckitt and Coleman, Pillsbury, Borden Foods, Entremont, Watties, etc. and commodity items in frozen foods and HAAGEN-DAZS range of ice-cream. Developed, trained and motivated a depleted sales team resulting in increased productivity per salesman. Achieved sales targets by brand on a monthly, quarterly and annual basis. Turned around the business from a loss making to profitable one. Awarded the second best division in the company across the country.

Previous :

Regional Sales Manager, - Central and Western Region

Worked from 1994 to 1997

Brief summary :

Regional Sales Manager - Central and Western Region August 1994 - September 1997 General Trading Co. (Olayan) - KSA Successfully managed the sales and distribution of major international brands such as Duracell, Polaroid, Bissell, McCains, Reckitt and Coleman, Pillsbury, Borden Foods, Entremont, Watties, etc. and commodity items in frozen foods and HAAGEN-DAZS range of ice-cream. Developed, trained and motivated a depleted sales team resulting in increased productivity per salesman. Achieved sales targets by brand on a monthly, quarterly and annual basis. Turned around the business from a loss making to profitable one. Awarded the second best division in the company across the country.

Previous :

Assistant Sales Manager, - Western Region

Worked from 1991 to 1994

Brief summary :

Assistant Sales Manager - Western Region October 1991 - June 1994 A.W. Aujan and Bros. - KSA Successfully managed the sales and distribution of Cadburys range of chocolates and Chupa Chups range of confectionery in the western region of Saudi Arabia. Initiated aggressive sales and marketing campaign to re-launch Cadburys products. Achieved sales, distribution and display objectives with a sales team of 24 sales personnel. Played a significant role in influencing Cadburys International decision to appoint A.W. Aujan as the exclusive distributor across the Kingdom of Saudi Arabia.

Previous :

Assistant Sales Manager, - Western Region

Worked from 1991 to 1994

Brief summary :

Assistant Sales Manager - Western Region October 1991 - June 1994 A.W. Aujan and Bros. - KSA Successfully managed the sales and distribution of Cadburys range of chocolates and Chupa Chups range of confectionery in the western region of Saudi Arabia. Initiated aggressive sales and marketing campaign to re-launch Cadburys products. Achieved sales, distribution and display objectives with a sales team of 24 sales personnel. Played a significant role in influencing Cadburys International decision to appoint A.W. Aujan as the exclusive distributor across the Kingdom of Saudi Arabia.

 
 
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