Mohan Krishnamurthy's Profile
 | Avesta Good Earth P Ltd |
Mohan Krishnamurthy | |
Country Manager - Sales & Marketing, Avesta Good Earth P Ltd | |
confidential Bangalore, India | |
 | |
Professional summary
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Current Experience:
Country Manager - Sales & Marketing, Avesta Good Earth P Ltd
Previous: General Manager, Ltd
Country Manager, M/s Avesta Good Earth Foods Pvt Ltd
Country Manager, M/s Avesta Good Earth Foods Pvt Ltd
Deputy General Manager, Reliance Retail Limited
Head/VP/GM-Sales, Reliance Fresh Limited
Area Sales Manager, M/s Nestle Limited
Area Sales Manager, M/s Nestle Limited
Sales Reative, Vizag and Coastal Andhrapradesh
Sales Reative, Vizag and Coastal Andhrapradesh
Administrative, Rand India Limited
Administrative, Rand India Limited
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21.0 Years
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Retail Management;NEW SKU Management;Organised Planogramming; Category Management etc
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Contribution score:(55 points)
- Contacts: 5 following, 1 followers
Mohan Krishnamurthy's Experience
| Current : |
Country Manager - Sales & Marketing, Avesta Good Earth P Ltd |
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| FMCG/Foods/Beverage | ||
| India, Bangalore | ||
Working from 2009 | ||
| Previous : |
General Manager, Ltd |
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| Coimbatore | ||
Worked from 2010 to 2012 | ||
Brief summary :
o-coordinating costing and product pricing related activities and monitoring systems and KPIs for Management reporting. CAREER MILESTONES April 10 to till date: With Suguna poultry farm Ltd Coimbatore, as General Manager -Consumer products (Food Div). Suguna poultry is a 3200 crore turnover company a market leader in Indian poultry Heading the consumer products division of the company with following verticals Poultry processing plant Ready to eat food processing plant Branded egg division Suguna Daily fresh retail Branding and Advt division The business turnover of the Consumer product division is over 250 crore in year 2010-2011 Head the team of 162 staff with 7 DGMs 34 Managers and Executives In charge of all the production, sales, purchase and finance departments Presently based at Coimbatore/Bangalore- at Corporate office/rte plant Report to Managing Director of the Company. Head the full operation of Production in semi-automatic state of the art Chicken processing plant based in Coimbatore. A HACCP /ISO 22000 certified plant. Presently produce 18000 tons of processed frozen/chilled chicken and chicken parts per year. Head the marketing of processed chicken sold with brand name Suguna any time in major cities in India and international markets. Presently sell 65% of the production. Has been instrumental in increasing volumes from 650tons per month to 1000 tons per month in the last 8 months Presently Suguna has 30% market share in processed chicken market in India. Has been instrumental in getting the major institutional business orders of KFC, McDonalds, Indian Army, Navy, Air caterers, Canteens, Hostels, Indian railways and many star hotels. Export 10% of production to 7 counties in Gulf, Africa and Asia. Have established Suguna brand in international markets. Have appointed good distribution model, storage and logistics in frozen chicken and chilled products. Presently handling 106 distributor and 6 C and F distributors for processed chicken in India. Has initiated new product launch and brand promotion activities. Head of RTE Products division Had a major role in growing the Ready to eat chicken products (Breaded products, cooked products, sausages) branded Suguna Home bites in Indian market from a mere 2 tons per month to 30 tons per month in last one year; Head the production unit In Bangalore with a production capacity of 500 tons per year. Heading the Value Added Suguna Branded egg business; increased the business by 40% in 8 months. Presently have 5SKU brands in egg and sell 1.5 million eggs per month and sales growth is at 5% every month. Presently have 45% market share in this business. Head of Suguna Daily fresh retail shops .A modern hygiene chilled chicken retail shop .Franchisee model with 85 shops in major cities in TN, Kerala and Karnataka. Increased sales from 52 tons per month to 150 per month in the last 18 months. Revolutionized chicken selling concept to modern retail business. Target 500 shops by March-2015 . Head the Suguna groups Branding and Advertising division for brand promotion and corporate advt. Have programmed many Brand promotion campaigns, in shop and BTL activities for retail sales. | ||
| Previous : |
Country Manager, M/s Avesta Good Earth Foods Pvt Ltd |
|
Worked from 2009 to 2012 | ||
Brief summary :
Current - Country Manager - Sales and Marketing with M/s Avesta Good Earth Foods Pvt Ltd (Subsidiary of Avestagen Ltd) from Feb 2009 onwards Joined Avesta Good earth Pvt in Feb 2009 as Regional Sales Manager - South Additional responsibility of east zone given in the month of May 2009 Promoted as Country Manager - Sales and Marketing in the month of Nov09. Deputy General Manager with Reliance Retail Limited, Feb 2007 - Feb 2009 Handling Processed Foods/ Beverages/ Confectionery and Snacks divisions of Business for the State of Karnataka, with a broad spectrum of activities involved in the management of: Business Management - AOP Planning; Analysis; Top Line and Bottom Line Achievements; P and L Management Promotion Management - Conceptualization/Implementation and Review Process Merchandise Management - Introduction and Exiting of Assortment Vendor Management - Identify; Introduce and Develop Vendors | ||
| Previous : |
Country Manager, M/s Avesta Good Earth Foods Pvt Ltd |
|
Worked from 2009 to 2010 | ||
Brief summary :
Country Manager - Sales and Marketing with M/s Avesta Good Earth Foods Pvt Ltd (Subsidiary of Avestagen Ltd) from Feb 2009 - March 2010 Joined Avesta Good earth Pvt in Feb 2009 as Regional Sales Manager - South Additional responsibility of east zone given in the month of May 2009 Promoted as Country Manager - Sales and Marketing in the month of Nov09. | ||
| Previous : |
Deputy General Manager, Reliance Retail Limited |
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Worked from 2007 to 2009 | ||
Brief summary :
Deputy General Manager with Reliance Retail Limited, Feb 2007 - Feb 2009 Handling Processed Foods/ Beverages/ Confectionery and Snacks divisions of Business for the State of Karnataka, with a broad spectrum of activities involved in the management of: Business Management - AOP Planning; Analysis; Top Line and Bottom Line Achievements; P and L Management Promotion Management - Conceptualization/Implementation and Review Process Merchandise Management - Introduction and Exiting of Assortment Vendor Management - Identify; Introduce and Develop Vendors | ||
| Previous : |
Head/VP/GM-Sales, Reliance Fresh Limited |
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| FMCG/Foods/Beverage | ||
| India, Bangalore | ||
Worked from 2007 to 2009 | ||
| Previous : |
Area Sales Manager, M/s Nestle Limited |
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| India | ||
Worked from 1987 to 2007 | ||
Brief summary :
Category Management - Identify; Introduce and Develop Category to enhance Business needs 1987 - 2007 Worked with M/s Nestle India Limited, at various levels as given below: 2006 - 2007: Area Sales Manager - Hyderabad/Telengana Region 2004 - 2006: Area Sales Manager- Bangalore City 2001 - 2004: Area Sales Executive - Chocolates Division - Bangalore City 1998 - 2001: Area Sales Executive - Kerala 1997 - 1998: Sale Co-coordinator (Sales Promotion) - AP/TN and Kerala 1993 - 1997: Senior Sales Officer (Trivandrum; Kerala) 1990 - 1993: Sales Officer (Rayalaseema; AP) 1987 - 1990: | ||
| Previous : |
Area Sales Manager, M/s Nestle Limited |
|
| India | ||
Worked from 1987 to 2007 | ||
Brief summary :
Category Management - Identify; Introduce and Develop Category to enhance Business needs 1987 - 2007 Worked with M/s Nestle India Limited, at various levels as given below: 2006 - 2007: Area Sales Manager - Hyderabad/Telengana Region 2004 - 2006: Area Sales Manager- Bangalore City 2001 - 2004: Area Sales Executive - Chocolates Division - Bangalore City 1998 - 2001: Area Sales Executive - Kerala 1997 - 1998: Sale Co-coordinator (Sales Promotion) - AP/TN and Kerala 1993 - 1997: Senior Sales Officer (Trivandrum; Kerala) 1990 - 1993: Sales Officer (Rayalaseema; AP) 1987 - 1990: | ||
| Previous : |
Sales Reative, Vizag and Coastal Andhrapradesh |
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Worked from 1985 to 1987 | ||
Brief summary :
Sales Representative (Vizag and Coastal Andhrapradesh) 1985 - 1987: | ||
| Previous : |
Sales Reative, Vizag and Coastal Andhrapradesh |
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Worked from 1985 to 1987 | ||
Brief summary :
Sales Representative (Vizag and Coastal Andhrapradesh) 1985 - 1987: | ||
| Previous : |
Administrative, Rand India Limited |
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| (India) | ||
Worked from 1983 to 1985 | ||
Brief summary :
Worked with M/s Ingersoll-Rand (India) Limited as Administrative Assistant /Stenographer 1983 - 1985: Worked with M/s Excel Controls and Switchgears Pvt Limited as Steno JOB PROFILE AVESTA GOODEARTH (PVT) LTD., Responsible for Sales and Distribution for the region Responsible for development and implementation of Sales and Marketing strategy for the brand Build and maintain robust sales and distribution network for the region and front end CFA and distributor appointment Build strong relationships with Key accounts, modern trade, ethical, wellness, institutional and defense establishment accounts Implement effective sales administration systems and build the requisite team towards ensuring achievement of companys objectives Drive the team towards achievement of short and medium term sales and collection targets for the business. Monitor closely competition and action quick responses at market place Provide proactive support for below the line activity Spearhead recruitment and training activity for the sales function RELIANCE RETAIL Responsible for Top line and Bottom line of the Food Category Decide/Select and Finalization of Assortment basis catchments Select / Enroll New Vendors - Which includes Product Introduction/ Margin Negotiations and Promotion of the new product Promotion Planning and Implementation - Quarterly/Monthly and Weekly Sales Planning and Targeting Sales at State/Cluster/Area and Store Level Promo Planning - Right from Conceptualization to Implementation of promos category wise / brand wise and brick wise Introduction and Exiting of New Products from time to time basis Review and Analyze Sales Performance of Clusters Managers/Area Managers and Store Managers with reference to the respective Categories and suggest remedial measures Inventory Management at Store Level and DC Level Space Management and Generation of Additional Income Pricing / Plannogramming and People Management NESTLE INDIA LIMITED Overall In charge of the Sales Operation of a State Managing and Leading a Team of Sales Officers to achieve the Companys objectives Appointment of C and S Agents / Distributors, which include Financial Review / Market standing /Infrastructure Assessment Responsible for Companys growth objective in the state Development of Sales Promotion Package for Sales development Budget Monitoring Overall responsible for financials of the State sales operations Setting up an effective Supply Chain Management Liaison with various governmental bodies for effective and smooth functioning of business. Assist Branch Manager / Regional Manager in appointing Sales Officers Key achievements Major Achievements Reliance Retail Currently No. 1 State in the country for Chocolates Business all India Currently No.2 State for Beverages and Processed Foods Business all India Successfully launched 70 Outlets with Reliance Retail in the states of AP and Karnataka Nestle India Limited 2006-2007 - Hyderabad / Telengana (Area Sales Manager) / Nestle India Limited Increased sales of the territory from 22 mio to 36 mio per month. Currently the territory is growing by 32% over year on year Increased contribution of basket of products Became the single largest seller of Confectionery products across the southern region 2004-2006 - Bangalore (Area Sales Manager - Entire Range) for Bangalore City and Part of Karnataka with Nestle India Limited. Handling a turnover of 40 mio per month. Increased Sales of the territory from 26 mio to 40 mio in a span of 12 months Recorded highest growing performance territory in the country 2001 - 2004 - Bangalore (Area Sales Executive, Chocolate and Confectionery Development Project) - M/s Nestle India Limited Increased turnover from 8 mio per month to 18 mio per month in a span of 2 years Increased Market share from 33% to 39% in Bangalore City Was responsible in making Bangalore the 2nd Largest Market for Chocolates and confectionery for Nestle India in terms of volume per ASM territory. 1998 - 2001 (Kerala) with M/s Nestle India Limited as Area Sales Executive Increased Sales of the Territory from 18mio to 36 mio in 2 years IN KERALA Increased sales per officer from 2.5 mio to 4.8 mio Recorded highest growing performance in the Branch Territory for 4 years on a trot Increased Market Share on Key brands to become the only state in the Country to become Market Leaders in Chocolates. Sales Co-coordinator / Co-coordinator (Sales Promotion) 1998 (South India (Tamilnadu/Kerala/Andhra pradesh)) Implemented the Concept of Separate Coverage Plan for Chocolates and Confectionery with great results to achieve Market Leadership in key towns Conceptualized and implemented sampling plan to sample 2 million cups of Brown Beverage covering 3 Geographical States. Senior Sales Officer 1993 1997 (Trivandrum, Kerala) Increased the number of Distributors from 4 to 9 Increased the turnover of the Territory from 36 lakhs to 90 lakhs Awarded the Best Sales Officer in the Branch Territory for 2 years Sales Officer 1990 1993 (Rayalaseema, AP) Increased the Distribution level of the Territory from 5 distributors to 17 distributors Increased the turnover of the territory from 4 lakhs to 16 lakhs Increased the outlet base from 3500 outlets to 5400 outlets Increased turnover per outlet from Rs.114 to Rs.300 Awarded Best Officer for 1990 and 1991 Sales Representative 1987 1990(Vizag, Andhra Pradesh) Responsible for Increasing Out of Home Business of the Company for Key Product Categories like Sauces/ Condensed Milk etc. Was Nominated for Coffee Development Programme Task Force ACHIEVEMENTS and SPECIAL PROJECTS Sunrise Vetri Vizha - a Unique Sales Promotional activity to increase brand recall MILO SAMPLING - Product sampling Programme during launch of the brand CHOCOLATE DEVELOPMENT PROJECT - Product launch and market leadership activity | ||
| Previous : |
Administrative, Rand India Limited |
|
| (India) | ||
Worked from 1983 to 1985 | ||
Brief summary :
Worked with M/s Ingersoll-Rand (India) Limited as Administrative Assistant /Stenographer 1983 - 1985: Worked with M/s Excel Controls and Switchgears Pvt Limited as Steno JOB PROFILE SUGUNA POULTRY LIMITED- Business Head for the Consumer Products Division of the company, comprising of four business verticals Responsible for handling 2 factories with 200 direct employees and 1500 indirect employees Responsible for the Top line sales and Bottom line profit of the division Responsible for the Sales and Marketing strategy of the division Responsible for building a strong and robust team/recruitment/training AVESTA GOODEARTH (PVT) LTD., Responsible for Sales and Distribution for the region Responsible for development and implementation of Sales and Marketing strategy for the brand Build and maintain robust sales and distribution network for the region and front end CFA and distributor appointment Build strong relationships with Key accounts, modern trade, ethical, wellness, institutional and defense establishment accounts Implement effective sales administration systems and build the requisite team towards ensuring achievement of companys objectives Drive the team towards achievement of short and medium term sales and collection targets for the business. Monitor closely competition and action quick responses at market place Provide proactive support for below the line activity Spearhead recruitment and training activity for the sales function RELIANCE RETAIL Responsible for Top line and Bottom line of the Food Category Decide/Select and Finalization of Assortment basis catchments Select / Enroll New Vendors - Which includes Product Introduction/ Margin Negotiations and Promotion of the new product Promotion Planning and Implementation - Quarterly/Monthly and Weekly Sales Planning and Targeting Sales at State/Cluster/Area and Store Level Promo Planning - Right from Conceptualization to Implementation of promos category wise / brand wise and brick wise Introduction and Exiting of New Products from time to time basis Review and Analyze Sales Performance of Clusters Managers/Area Managers and Store Managers with reference to the respective Categories and suggest remedial measures Inventory Management at Store Level and DC Level Space Management and Generation of Additional Income Pricing / Plano gram and People Management NESTLE INDIA LIMITED Overall In charge of the Sales Operation of a State Managing and Leading a Team of Sales Officers to achieve the Companys objectives Appointment of C and S Agents / Distributors, which include Financial Review / Market standing /Infrastructure Assessment Responsible for Companys growth objective in the state Development of Sales Promotion Package for Sales development Budget Monitoring Overall responsible for financials of the State sales operations Setting up an effective Supply Chain Management Liaison with various governmental bodies for effective and smooth functioning of business. Assist Branch Manager / Regional Manager in appointing Sales Officers Key achievements Major Achievements Reliance Retail Currently No. 1 State in the country for Chocolates Business all India Currently No.2 State for Beverages and Processed Foods Business all India Successfully launched 70 Outlets with Reliance Retail in the states of AP and Karnataka Nestle India Limited 2006-2007 - Hyderabad / Telengana (Area Sales Manager) / Nestle India Limited Increased sales of the territory from 22 mio to 36 mio per month. Currently the territory is growing by 32% over year on year Increased contribution of basket of products Became the single largest seller of Confectionery products across the southern region 2004-2006 - Bangalore (Area Sales Manager - Entire Range) for Bangalore City and Part of Karnataka with Nestle India Limited. Handling a turnover of 40 mio per month. Increased Sales of the territory from 26 mio to 40 mio in a span of 12 months Recorded highest growing performance territory in the country 2001 - 2004 - Bangalore (Area Sales Executive, Chocolate and Confectionery Development Project) - M/s Nestle India Limited Increased turnover from 8 mio per month to 18 mio per month in a span of 2 years Increased Market share from 33% to 39% in Bangalore City Was responsible in making Bangalore the 2nd Largest Market for Chocolates and confectionery for Nestle India in terms of volume per ASM territory. 1998 - 2001 (Kerala) with M/s Nestle India Limited as Area Sales Executive Increased Sales of the Territory from 18mio to 36 mio in 2 years IN KERALA Increased sales per officer from 2.5 mio to 4.8 mio Recorded highest growing performance in the Branch Territory for 4 years on a trot Increased Market Share on Key brands to become the only state in the Country to become Market Leaders in Chocolates. Sales Co-coordinator / Co-coordinator (Sales Promotion) 1998 (South India (Tamilnadu/Kerala/Andhra pradesh)) Implemented the Concept of Separate Coverage Plan for Chocolates and Confectionery with great results to achieve Market Leadership in key towns Conceptualized and implemented sampling plan to sample 2 million cups of Brown Beverage covering 3 Geographical States. Senior Sales Officer 1993 1997 (Trivandrum, Kerala) Increased the number of Distributors from 4 to 9 Increased the turnover of the Territory from 36 lakhs to 90 lakhs Awarded the Best Sales Officer in the Branch Territory for 2 years Sales Officer 1990 1993 (Rayalaseema, AP) Increased the Distribution level of the Territory from 5 distributors to 17 distributors Increased the turnover of the territory from 4 lakhs to 16 lakhs Increased the outlet base from 3500 outlets to 5400 outlets Increased turnover per outlet from Rs.114 to Rs.300 Awarded Best Officer for 1990 and 1991 Sales Representative 1987 1990(Vizag, Andhra Pradesh) Responsible for Increasing Out of Home Business of the Company for Key Product Categories like Sauces/ Condensed Milk etc. Was Nominated for Coffee Development Program Task Force ACHIEVEMENTS and SPECIAL PROJECTS Sunrise Vetri Vizha - a Unique Sales Promotional activity to increase brand recall MILO SAMPLING - Product sampling Program during launch of the brand CHOCOLATE DEVELOPMENT PROJECT - Product launch and market leadership activity | ||
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Mohan's communities
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12915 members, 153 jobs, 405 articles, 184 questions, 274 debates, 155 idea contests.
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Mohan's
contributions
Play on your strength. Convert your footfalls by being innovative in promoting your core SKUs with your strength area. 80% of the business is driven by 20% of the merchandise in any given category; |
Hi alok, very apt and informative. Today's consumers are demanding and focussed. Customer is the Key Buzz word in the industry. Every minute of time spent by the customer, has to be converted to sales., and make his shopping an experience |
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