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Mohit Laamba Head-Ecommerce, Next Retail India Limited
 
Mohit Laamba's Profile
Mohit Laamba
Head-Ecommerce, Next Retail India Limited
Next Retail India Limited
confidential
confidential
Mumbai, India
Toostep 
Professional summary
Mohit Laamba's Experience
Current :

Head-Ecommerce, Next Retail India Limited
Retail Chain/Logistics
India, Mumbai
Previous :

SMB India
India.

Worked from 2010 to 2011

Brief summary :

- Sales and Marketing Digital Marketing; Streamlining the methods for Digital Media (Social Media, SMS, Email and SEO). Business Development; Streamlining and segregating new methods for revenue growth and developing marketing plans to build client base. Planning and Execution; Focusing on strategizing planning and then execution to meet the objective of maximizing sales revenues and achieving profitability. Key Account Management; Interfacing with the clients to get their feedback / queries to further increase the efficiency of services. Sales and Marketing; Utilizing market information and personal network to develop marketing intelligence for generating leads. Organizational Details Since Sep10 Till Date with Soul Mind Body India. SMB India is an NGO, with a motive of spreading awareness towards wellness through self healing systems. Its parental organization is Soul Healing Enlightenment based in U.S. Dr and Master Zhi Gang Sha is the founder of the Institute of Soul Healing and Enlightenment and of the World Soul Healing, Peace and Enlightenment Movement. is an extraordinary healer, he was trained as a conventional medical doctor and a doctor of traditional Chinese medicine. Significant contribution as Digital and Offline Marketing Manager and Operations Manager Planning and Execution: Responsible for developing, executing and delivering the companys digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce, Email/SMS Marketing and SEO to drive the business forwards through key marketing channels. Increasing page views, unique visitors, dwell time and site `stickiness to encourage repeat usage. Monitoring ROI: Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI. To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope Identifying Digital Marketing Objectives: Responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs. Campaigns and Trends: Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organization. SEO and PPC: To implement and monitor SEO and PPC strategy to drive traffic and conversion rates. User Journey:

Previous :

Klickbiz Advertising Private Limited

Worked from 2008 to 2009

Brief summary :

To analyze and interpret user journey stats in order to improve the customer experience. Company Product Strategy: Manage the use of digital media to support the companys product strategy and working with the wider Business Development team to improve customer attraction and retention. Reviewing Technologies: To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. Design, Usability Content and Conversion: Responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the companys web properties. Jul08 to Nov09 with Klickbiz Advertising Private Limited Klickbiz Advertising Private Limited A portal that offers its customers to advertise their primary or multiple businesses, through a unique, industry-leading portfolio of integrated social media and local commerce services online and on mobile. Significant contribution as Chairman and Director

Previous :

Shoppers Stop Limited

Worked from 2007 to 2008

Brief summary :

Running the Board Maintaining consistent strategic input and scrutiny. Enhancing the standing of the company. Reviewing the performance graph of Organization. Assisting and guiding the Operations/Marketing Managers. Responsible for operations and financial performance. Developing Organization structures, succession planning. Jan07 to Jul08 with Shoppers Stop Limited Shoppers Stop Limited is with an unparalleled assortment of the leading international and national brands in clothing for men, women, and kids; accessories, fragrances, cosmetics, footwear; home furnishing and d��cor products, our stores aim to provide shoppers a truly international shopping destination. Significant contribution as Service Manager Responsible to ensure moment of delight for our customers.

Previous :

3Global Services Private Limited

Worked from 2004 to 2007

Brief summary :

Monitoring Performance of First Citizen Desk, Customer Service Desk, Cash Points. Ensuring control on Exchanges keeping customer experience into consideration. Managing the loyalty program. Ensuring that all the Standard Operating Procedures (SOP) and systems are followed. Maintaining the stipulated quality and time lines. Planning and organizing various events. Initiating and delivering strategies. Sept04 to Jan07 with 3Global Services Private Limited

Previous :

3Global Services Private Limited
Australia

Worked from 2003 to 2004

Brief summary :

3Global Services Private Limited is a leading mobile service provider a subsidiary of a Fortune 500 giant corporation, Hutchison Whampoa which enjoys monopoly in UK, Australia, Italy, Hong Kong and Sweden. Significant contribution as Team Coach Managed Team of 10-25 CSR for their performance in terms of Stats and Quality both. Assess training needs and preparing the Training Module for Team Members. Ensuring smooth flow of the process. Provide hands-on assistance to the team. Sept03 to Sept04 with E-Funds International Private Limited

Previous :

Funds International Private Limited

Worked from 2002 to 2003

Brief summary :

E-Funds International Private Limited is a non-captive company providing solutions to companies that allow them to outsource specific business functions, such as customer service or accounting processes, to help them enhance their operating performance while maintaining and improving customer service levels. Significant contribution as Customer Service Representative Dialed for the processes like WEST (Telemarketing Company), JP Morgan Chase and Savvier. Cross-Skilled Trained to dial any process. May02 to Aug03 with Jindal Intellicom Private Limited Jindal Intellicom is one of Indias leading outsourcing companies in the CRM space providing a high-quality, cost-effective solution to Global companies. We provide a complete blend of CRM services - debt collections, customer service, order taking, technical support, surveys and outbound customer acquisition. Significant contribution as Customer Service Representative Worked for Inbound and Outbound Process. Worked for Data Locator (Lead Generation Process). Project Details Project Title : Project Speedo Organization : Shopper Stop Limited, Mumbai Duration : Jun07 to Jul07 Purpose : Enhance Efficiency of Cashers. Scope : This project entailed an objective of increasing the efficiency of cash transaction associates and making the process of billing less time consuming for customers. The criteria we monitored were Average time Spent on Billing (SPI Score),Total Login Hours, Highest No. of Cash Memos Generated, First Citizen Enrollments, Error Report : a) Tag Beeps b) Cancellation c) Item Voids d) No Cash Shortages, Suggestion Forms/Complaints (if any) Project Title : Project Verna Organization : Shopper Stop Limited, Mumbai Duration : Nov07 to Jan08 Purpose : Increase the number of First Citizen enrollments. Scope : This Project was implemented to increase the number of enrollments of first citizens by the customer care associates To keep the motivational level of CSR high and ensuring they are focused on their targets. Introduced R and R, as a platform to recognize the best performers. Did a survey on the floor to understand customers expectations as First Citizen. This project entailed an objective of increasing the efficiency of cash transaction associates and making the process of billing less time consuming for customers.

 
 
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