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Would like to get some insight as to how conjoint analysis is performed; its usage;
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Tajinder Pal
| Answered
| 4 years ago
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What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are...
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Mousum Dutta
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| 3 years ago
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Objective of the Analysis A soap company wishes to introduce a new brand. The company wants to know about customer preferences for different facets of the product such as Color, Scent, Oil, Shape, etc. in order that they can produce a product...
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Answer: "Conjoint Analysis?" deleted from your view.
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Please suggest either books or white papers and reports which are available for free on-line, and also from your experiences.
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Mousum Dutta
| Answered
| 3 years ago
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If you can tell something about domain of application then we can suggest you some better. If want for Market Research then " Applied Data Mining: Statistical Methods for Business and Industry (Statistics in Practice) " is a good book because it...
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Radhakrishna Marar
| Answered
| 3 years ago
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Even I was looking sor some good resources... Thanks Brajesh and Banerjee for providing information...
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Gangadhar GangaSagar
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| 4 years ago
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Assuming you do not have any background in statistics and have no idea about tools such as neural networks, clustering algorithms, then I would suggest following books - very reader friendly, and non-technical explanation of complex technical...
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Answer: "what is the best way to learn about data mining? Please suggest." deleted from your view.
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