Mridul Sharma's Profile
Mridul Sharma's Education
Xavier Institute of Management (XIM), Bhubaneswar |
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| MBA/PGDM | |
| India | |
| From 2005 to 2007 | |
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Mridul's communities
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13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
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65 members, 55 jobs, 25 articles, 2 questions, 6 debates, 9 idea contests.
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26 members, 21 jobs, 12 articles, 1 questions, 1 debates, 2 idea contests.
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Mridul's
contributions
Nice Article ! Thnx |
what i can perceive......the point here was whether he looks for "brand" among those 3 durables which he buys or it is just the utility he wants. In my view,brand consciousness among rural consumers had a long distance to cover for rubbing shoulder... |
we also cannot neglect the importance of creating lower end sku's which serve the purpose of "samples" for repeat purchases.Rural market is not known for brand loyalty...rather it is more of "price loyalty" !! By "price loyalty",i mean the priority... |
rural market is definitely the place for expansion as there are no more avenues available in urban space it is the most exciting thing for overall growth of indian economy.. which is facing the dent from depression in US economy |
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