Mritunjay Kumar's Profile
Mritunjay Kumar | |
Associate Insights Consultant, Brandscapes Worldwide | |
 | Brandscapes Worldwide  |
Professional summary
- On-Site Strategic support to Private Label Response Strategy initiative of The Coca-
Cola Company at Atlanta, USA as the Team Leader. - Supporting Category Management analysis for global customers The Coca-Cola
Company as the Insight Consultant and Account Manager. - Consulting and leading analytics on NeedscopeTM and Usage and Attitude (U&A) Study
for a leading US Oral Health Care product manufacturer - Channel Analysis of European Markets in Consumer Products Group (CPG)
- Preparing India Entry Strategy for a The Nelsons Homeopathy, Europe's longest
established homeopathic manufacturer, through quantitative and qualitative studies.. - Brand Track Studies for The Coca-Cola Company
- On-going Brand Track Study for an Indian MNC
- Developed a Consumer Satisfaction Index for Indian context based on American
Model. (Focus: Indian Mobile Service Industry)
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Current Experience:
Associate Insights Consultant, Brandscapes Worldwide
Previous: Insight Consultant, Brandscapes Worldwide , www.brandscapesworldwide.com
TE., Indian Railways
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ICFAI Business School, Hyderabad
DDE, Annamalai University
Bokaro Ispat Vidyalaya (VI-A)
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2.0 Years
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Media Planning & Execution,Market Research Techiniques, SPSS, Market Research and Media Planning,Br ...
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Contribution score:(132 points)
- Contacts: 9 connections, 11 following, 3 followers
Mritunjay Kumar's Experience
| Current : |
Associate Insights Consultant, Brandscapes Worldwide |
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| Management & Strategy Consulting | ||
| India, Mumbai | ||
Working from 2008 | ||
Brief summary :
| ||
| Previous : |
Insight Consultant, Brandscapes Worldwide , www.brandscapesworldwide.com |
|
| Mumbai | ||
Worked from 2011 to 2011 | ||
Brief summary :
Insight Consultant - July 2011 till Present Organization: Brandscapes Worldwide, Mumbai (www.brandscapesworldwide.com) Key Responsibilities: Manage project quality and timely delivery of projects Merge analytical results with strategic thinking and business requirements to create a consistent story and actionable results for clients Coordination of assigned accounts including client liaising, troubleshooting, and documentation of projects Present findings and strategy to internal and external stakeholders Ensure best-in-class output which delivers real world business impact Associate Insight Consultant - February 2008 till June 2011 Organization: Brandscapes Worldwide, Mumbai Key Responsibilities: Leading analytics and consulting team on projects Preparing Project Proposals, designing and executing analysis Quality Assurance of analysis and final reports On-site and Off-site Client servicing Designing and delivering in-house training modules Management Intern (Summer Internship) - February till June - 2008 Organization: Foundation for Futuristic Cities, Hyderabad, India Key Responsibilities: Facilitated Detailed Project Report preparation on a USAID sponsored project for City Development Plan, Agra. Advised APUSP and ANN on Preparation of TOR for ERP implementation and process automation. Successful Design of Communication Strategy for branding exercise of a Public Utility Board of Hyderabad. Worked on Public-Private Partnership Model and Change Management initiatives for Public Utility Boards at Hyderabad and Agra. Commercial Staff (TE) - November 2001 till May - 2006 Organization: Indian Railways, Kolkata/Patna, India Key Responsibilities: Worked as PA to CIT/RJPB - East Central Railways Manpower Planning and Allocation (in a unit of 300+ staff members) Maintaining and analyzing earning accounts and tracking KPIs | ||
| Previous : |
TE., Indian Railways |
|
| Transportation/Aviation | ||
| India, Kolkata/Patna | ||
Worked from 2001 to 2006 | ||
Mritunjay Kumar's Education
ICFAI Business School, Hyderabad |
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| MBA/PGDM | |
| India | |
| From 2006 to 2008 | |
|
Brief summary :
MBA (Marketing) | |
DDE, Annamalai University |
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| B.A | |
| India | |
| From 2003 to 2006 | |
|
Brief summary :
BA- Economics | |
Bokaro Ispat Vidyalaya (VI-A) |
|
| India | |
| From 1993 to 1999 | |
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Mritunjay's communities
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10209 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
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2363 members, 86 jobs, 63 articles, 32 questions, 20 debates, 3 idea contests.
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Mritunjay's
contributions
A great worker in a large firm may not be able to perform at similar levels in a start-up. Start-ups are a tricky game for any individual. While hiring proper alignment and mutual understanding (between employer and employee) should be ensured. |
Any info on the Indian Automobile Component Industry Focus: India (Compared to rest of the world) |
While it's true that the companies have not been interacting as much with customers, shrinking markets and increasing competition is forcing managers to go back to basics. Companies putting up fan pages on social media sites and huge layout on tapping... |
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