Create knowledge
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(rate this)
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Yes
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4
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25
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No
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Sujit Sood
| Argues in support of
"No"
| 2 years ago
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Lots of reasons...stagnancy...change in consumer psyche...social changes...political changes...changing needs of people...need to keep reviewing ur marketing strategy as frequently as possible.
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Mukul Bhartiya
| Argues in support of
| 2 years ago
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Marketing is also about continuous changes in consumer profile, their needs and demands etc. and the marketing strategy has to change accordingly. If anybody Remamber that any strategy is not the best strategy, when it is not copied or has not been...
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Meena Deshmukh
| Argues in support of
"No"
| 2 years ago
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You can't stop managing your brands, because consumers still want to connect with the brands. Don't stop moving and investing. Whenever you stop connecting with customers, the opportunity turns to competitors. In the current situation, consumers...
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Debate: "Can we ever have a one time marketing strategy for a brand??" deleted from your view.
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(rate this)
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1
Brand identity rubs off on personal identity
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social Media Branding
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ricky P
| Added idea
"Brand Positioning and Brand Mantra "
| 7 months ago
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People usually follow a brand in FB, or twitter or any social media, because the brand that create impact on consumers to follow, the products attributes makes consumers to like the product. i haven seen user put like or comment on product, brand...
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Mukul Bhartiya
| Added idea
| 2 years ago
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Social media is a platform to voicing opinions on anything and everything, where any positive feedback is considered as personal referral from a fellow user, which is far more impactful than any other form of advertisement.
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CHIRAG PATEL
| Supported idea
"Brand identity rubs off on personal identity"
| 2 years ago
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ya im with this idea and in favour of this because generally what people believe that the social brand is as better
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Ideate: "Why do people like to follow a brand on Social media?" deleted from your view.
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(rate this)
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1
Use of publicity techniques as well as viral marketing
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PR activites & Off The Line Marketing.
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ajay moolankodan
| Added idea
"Best Service"
| 2 years ago
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Well it depends on the product however creating a customer wow which could be in the services provided or the product itself with its value for money is the best way of WOM
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Mukul Bhartiya
| Added idea
| 2 years ago
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For creating WOM, some customer has to first experience it and then they will populate the good point about it through viral marketing. So, if any company wants to create a good WOM, then they first need to make in-store shopping experience excellent,...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
" Use of publicity techniques as well as viral marketing "
| 2 years ago
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Face to face personal contacts,interaction,frequent follow-up with the customers. Distributing the products profile and pamphlets, product demo, organizing technical seminars, arranging sales meet for the customers, sending products update and...
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Ideate: "How to create a WOM(word of mouth) for your product?" deleted from your view.
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(rate this)
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TV reaches every corner of the world
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TV has a mass appeal - may exert peer pressure
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Arun Raj
| Added idea
"Video Ads - Builds Brands, Trust, Attracts customers"
| 2 years ago
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Nothin can build brands, and ensure trust than Video Ads. TV is the only medium where u can provide video ads...internet hasn't still reached that yet!
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Mukul Bhartiya
| Added idea
| 2 years ago
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Every medium plays a specific role in brand building. While online marketing is directed towards very specific and information seeking consumers, TV media creates curiosity among mass at large. Moreover, a brand creation will not be complete without...
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Tarun Mishra
| Supported idea
"TV reaches every corner of the world"
| 2 years ago
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Yes, they are going to TV ads because of its wide access. Though for companies like Google, Yahoo or Accenture, Its more about recognition just because their products are not sold in real market. Yet with the help of television they can reach to...
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Ideate: "Why online brands are embracing TV marketing these days?" deleted from your view.
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(rate this)
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Yes
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13
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15
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No
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Mohan Murari
| Argues in support of
"Yes"
| 11 months ago
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You go to any top level engineering, medical and management institutes, any big IT company in India and abroad and you will find many people from Bihar so potential has always been there but no government and infrastructural support. Again that...
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Mukul Bhartiya
| Argues in support of
| 2 years ago
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Bihar might not be having things going for it right now, but Bihari's have. Only thing needed is to pool it togather. Talking about the bad name and politics, only biharis can decide that what they want to be and do. Anybody else's opinion does not...
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Atul Kumar
| Argues in support of
"Yes"
| 2 years ago
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I know that Bihar has bad image across the world. But it can be changed with the help of correct politics and polocies. Current CM has made tremendous improvement on the image of Bihar. Lack of opportunity I see as the major reasons for low law...
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Debate: "Can Bihar be the next top IT hub in India?" deleted from your view.
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(rate this)
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Engagement is not a fad; It's the way today's consumers do business
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Lead Generation and Customer Retention
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Ajay Ziz
| Supported idea
"Lead Generation and Customer Retention"
| 2 years ago
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well vishnu .. this is/not creative .. the customer himself should be led to your brand .. rather than the normal procedure .. i doubt ...
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Mukul Bhartiya
| Added idea
| 2 years ago
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2008 end and 2009 has not been a good time for anybody across the globe. As far as food prices are concerned, 2009 has been the worst year I have ever seen in my life with the prices of most of essential items becoming double. What I have witnessed as...
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Ideate: "How marketers should act in 2010?" deleted from your view.
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(rate this)
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The three main challenges and opportunities for retailers are :- 1)Building strong partnerships...
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Shailena Varma
| Commented
| 2 years ago
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In my opinion, challenges in the present scenario are :- 1)A manufacturer can no longer rely on sales to take place by ensuring mere availability of his product. 2)Today, retailing is about much more than mere merchandising. 3)Retail today has...
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Mukul Bhartiya
| Commented
| 2 years ago
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I completely agree with Shailena on all above 3 points. Just want to a add a bit in the 3rd point that retail is selling requirement and aspiration, hope and experince to the consumers.
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Trends: "Trend" deleted from your view.
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(rate this)
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People
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29
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11
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Time
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santosh kumar
| Argues in support of
"People "
| 2 years ago
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A brand is developed keeping in mind the target customer which changes with time. With time people evolve so does their self image , needs , functionality requirements etc. Mobiles can be a classic case. Contrary to earlier times they had to...
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Mukul Bhartiya
| Argues in support of
| 2 years ago
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Of course, it's people who kill the brand. More than becoming a father or mother, it is important to raise the child and make him/her a mature, sensible and responsible citizen of the country. A brand does not become a brand by itself but has to be...
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Sarada M
| Argues in support of
"People "
| 3 years ago
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People kill brands more than the calendar. Think of brands that have withstood time: Rolex, Tiffany, Polo, BMW, Coke, even Tide in the soap arena. They all deliver on their promises to consumers. It's just much harder to launch a new brand in...
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Debate: "Who kills brand — people or time?" deleted from your view.
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(rate this)
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This is all about how powerful the Digital medium is. Power to the Internet!! I have come across this very interesting article on the marketing week UK written by Louis Jack. Not only is it very insightful in terms of the verticals that are managing their consumers on the digital media but its about the strategies that they have employed to get their clicks and their eyeballs from their customers!! 'Brands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet.'... Louis Jack quote. 'A “digital consumer” is one who uses the internet to both shop and research their purchases... He further adds!! Interesting isn...
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Makrand Bhave
| Commented
| 2 years ago
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sunil, thanks a lot. Internet has its own charm and particularly the social networking sites. Not only are they engaging but you see the strategy they employed was very simple. They encouraged people to post and post and upload and upload and the...
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Mukul Bhartiya
| Commented
| 2 years ago
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Hi all, What we call "digital marketing" or "twitter marketing" or "social media marketing" has actually changed the way consumer think and behave. It is helping companies to directly interact with their consumers, get the instant feedback, making...
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Jayant Vishnu
| Commented
| 2 years ago
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Nice article Makrand....yes Internet is not only making people shop online but also make them the brand ambassadors of a product, in today's times most of them go for online shopping for brands only which is known to them in the first place, and...
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Insight: "Internet turns Customers into Ambassadors!!" deleted from your view.
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(rate this)
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1
Mobiel Marketing is going to take all new shape in India in coming days.
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Sunil S Chiplunkar
| Supported idea
"Mobiel Marketing is going to take all new shape in India in coming days."
| 2 years ago
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Absolutely and a great analysis by you. Above 50% of Indian population is connected to the mobile. After the newspaper, TV and radio, mobile is the next medium of connectivity. As put forth by you, the next step will be using this mobile network...
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Mukul Bhartiya
| Added idea
"Mobiel Marketing is going to take all new shape in India in coming days."
| 2 years ago
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Fairytale story of Indian telecom industry continues, which started nearly 15-16 years back with overall tele-density reaching 44.85% in October, 2009. According to recent figures released by TRAI, wireless subscriber base in India has increased...
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Ideate: "Mobile Marketing is going to take all new shape in coming days in India." deleted from your view.
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