• Planning, Designing, Developing and Executing product marketing plan by establishing Marketing strategy based business objectives, market characteristics, and cost and markup factors.
  • New product launch
  • Identifying prospective clients, generating business from new accounts.
  • Monitoring and review lead and lag factors and advice corrective action.
  • Demand estimation and taking strategic buying decision. 
  • Identification and engagement of vendors to create able supply base.
  • Providing training and education to the sales force for better negotiation with the consumers.
  • Working Capital and Inventory management and pertaining to products category.

1. ·         Planning, Designing, Developing and Executing marketing plan for Pulses.   

• Providing analysis of market potential of sales of pulses; Demand estimation and taking strategic buying decision, Working Capital and Inventory management pertaining to pulses category and monitoring lead and lag factors zone wise and advise corrective action.
• Providing training regarding pulses to the sales force for better negotiation with the consumers.
• Coordinating with RPC, Vendors and Marketing team for new product launch and giving appropriate push to existing product portfolio.
• Identification and engagement of vendors to create able supply base.
• Designing Class wise Marketing and communication Plan in consultation with Respective Category Managers and Zonal Category Managers.

ð  Administering the entire gamut of business development and marketing functions in the assigned territory of Bihar and Jharkhand. Later got the additional charge of Orissa, Chattishgarh and institutional members of these areas including West Bengal.

ð  Enrolling new members and sub-members for MCX.

ð  Elevating the business volume on MCX by direct selling and promotional activities.

ð  Creating awareness about commodity futures market in general and MCX in particular in above mentioned area to increase the market size and market penetration by regular seminars, client meets, market and mandi visits. Major emphasis was on to establish MCX brand as a perfect platform to hedge the risk of commodity market.

ð  Drive up top line, bottom line, SPSF, inventory turn, GMROI, ensuring catchment specific SKU mix, finalising vendors and TOTs, product pricing, placement, DC and Store Fill Rate in Cereals, Pulses, Wheat, Flours, Sugar, Salt, Spices, Edible Oil and Dry Fruits and continuous catchment and competition analysis.

ð  SKU wise demand forecasting and planning for procurement.

ð  Inventory management.

ð  Handling consumer complaints pertaining to staples category.

ð  Drive up top line, bottom line, SPSF, inventory turn, GMROI, ensuring catchment specific SKU mix, finalising vendors and TOTs, product pricing, placement, DC and Store Fill Rate in Cereals, Pulses, Wheat, Flours, Sugar, Salt, Spices, Edible Oil and Dry Fruits and continuous catchment and competition analysis.

ð  SKU wise demand forecasting and planning for procurement.

ð  Inventory management.

ð  Handling consumer complaints pertaining to staples category.