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Nadia Merchant, Edcon
 
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1 Product plays a major role
2 Communication, Identification and Utility
Nadia  |  Added idea  "Brand marketing and Catergory specific Exposure "  |  2 years ago
Brand marketing and Catergory specific Exposure
NATTERAJA R. ARIKRISHNAN  |  Supported idea  " Product plays a major role"  |  2 years ago
PRODUCT QUALITY is first and this concept will be accepted by all those who are making rational purchase decision aiming at the product's worthiness, quality, durability and life period. These parameters will not appear in the minds of the people...
George Varghese  |  Supported idea  " Product plays a major role"  |  2 years ago
The product itself is the main item. Durability is the main factor of a product. Advertisements, customer care and after sale services will keep the product name in the air which can help the further marketing of the brand.  
 
 
Ideate: "What are the factors involved in creating a brand experience?" deleted from your view.
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