• Actively involved and contribute in devising sales promotion schemes (sell-in and sell-out schemes).
• Supervision/finalization of all merchandising requirements: (Identification to finalization.
• Sales Report Analysis for top management which includes:
  • Branch wise units & revenue achievement v/s target, Inch wise contribution to overall sales.
  • Special Channel contribution to overall sales.
  • Branch wise off take, counter sales and stock reports.
• Contribute successfully to all corp. communication related activities -  Involved in the creation of the Indian version of the corporate web-site,
• Contribute actively in writing for the in-house journal of BSID: “Oasis”.
• A member of the editorial board of Oasis magazine.

Develop, implement and review product plans to meet Marketing and Company objectives.

• Identify, initiate and manage products, work on New Product Developments including design and packaging developments.
• Monitor legal and technical changes and developments and make recommendations.
• Initiate and manage product and market research including pricing and make recommendations.
• Monitor and report on market and competitor activities and trends.
• Liaison with ad agency to develop collaterals and Review, update and enhance collaterals, POS material.
• Develop and manage branding collateral (Budgets, allocation and ensure distribution).
• Ensuring appropriate sales aids are available for distribution channels

• Effectively contributed in all ATL activities for the brand
• An active member of the New Product Development team; which spans right from idea evaluation to business management planning and culminating into effective product launches.
• To develop pharma/non-pharma brands for the export market.
• Exhibitions and Seminars: - Developing exhibition panels and POS material and identifying the best forums to promote awareness in this category.
• Direct Contact Programs (CRM): Initiated the idea of developing Direct Contact Programs with the primary influencers for the brand ~ Coach’s Formula.
• Contributed effectively in setting systems for the in-house art dept. within the   organization to implement cost-cutting measures.