Pakerla Prasad Raju's Profile
Pakerla Prasad Raju | |
Asst General Manager, Naturo Food and Fruits Products Pvt Ltd. | |
 | Naturo Food and Fruits Products Pvt Ltd.  |
Professional summary
I have done my MBA marketing from Pune University in year 1988 and thereafter joined in the marketing team of Nutrine confectionery company and rose to the zonal manager level covering the north of India based at Delhi, gathering varied experience in Sales for 18 yrs. later left for Nigeria in the Year 2005 to work as Branch head of CHI LTD Nigeria which manufactures and markets Fruit Juices under the Brand Name Chivita.
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Current Experience:
Asst General Manager, Naturo Food and Fruits Products Pvt Ltd.
Previous: CHI LTD
Zonal Head, CHI LTD NIGERIA
Dy. Zonal Sales Manager, Nutrine Confectionery Company Private Limited
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Institue of Business Management and Rural Development, Ahmednagar
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20.0 Years
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Sales and Marketing
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Contribution score:(95 points)
- Contacts: 4 connections, 8 following, 2 followers
Pakerla Prasad Raju's Experience
| Current : |
Asst General Manager, Naturo Food and Fruits Products Pvt Ltd. |
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| FMCG/Foods/Beverage | ||
| India, Hyderabad | ||
Working from 2010 | ||
| Previous : |
CHI LTD |
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Worked from 2005 to 2012 | ||
Brief summary :
Since Aug05 at CHI LTD., Nigeria as Branch Head Responsibilities: Steering the sales and distribution for North West region to meet the business expectations through a committed sales team and Distributors. Sourcing, recruiting, mentoring and training the Agencies, sales and Merchandising staff for high target achievements. Organizing promotional activities like sampling drives, in-store promotions, trade fairs etc to maintain high brand value in the market. Setting up the collection model and assessing and setting the credit limits for the customers based on financial viability and managing the overall profitability of the operations. Achievements: Accredited with Expanded distribution network and from relatively open market operations to exclusive distributorship operations have been initialised in the area. Registered annual growth of 81% in turnover especially in fruit juice segment. The territory was predominantly powdered milk and feeder market, with a market share from the local market. The significant contribution was to make a positive change in contributions of each product groups which enabled continuous growth from all markets. | ||
| Previous : |
Zonal Head, CHI LTD NIGERIA |
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| FMCG/Foods/Beverage | ||
| Nigeria, Maiduguri | ||
Worked from 2005 to 2008 | ||
| Previous : |
Dy. Zonal Sales Manager, Nutrine Confectionery Company Private Limited |
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| New Delhi | ||
Worked from 1988 to 2005 | ||
Brief summary :
Jul88-Jul05 at Nutrine Confectionery Company Private Limited Career Path Aug04-Jul05 as Dy. Zonal Sales Manager, (North Region) New Delhi Apr98-July04 as Regional Sales manager, UP/UA May96-Mar98 as Asst. Regional Sales Manager, UP Apr94-Apr96 as Area Sales manager, Hyderabad, AP May93-Mar94 as Asst. Area Sales Manager, (Coastal AP and Rayalseema) Apr90-Apr93 as Product Executive, Hyderabad, AP. Jul88-Mar90 as Management Trainee Responsibilities: Spearheading the sales for FMCG- Biscuits and Confectionary Distribution Operation across the regions assigned at varied tenure through sales team, Agencies and key clients locally. Potentiating the Distribution network by recruiting, training and developing the sales staff to push volumes and meet business expectations. Managing total Number of 700 distributors and sales staff to drive volumes. Responsible for studying market trends, sourcing cost effective products, setting the price matrix viz-a-viz competition and effective positioning and branding of the products. Organizing promotional activities like sampling drives, in-store promotions, trade fairs etc to maintain high brand value in the market. Leveraging product development, market stimulation activities, BTL campaigns, buying trend mapping, area analysis and contributing to value add products and new launches through market intelligence. Exposed to the brand positioning, driving product launch, mapping competition and market research in the initial 3 years. Achievements: As the Zonal Manager moved up the Northern Region productivity by 9%. During the Regional Manager stint won many accolades as Founders Trophy, Directors trophy, Best Key Town. Awarded Hall of Fame during the Area Sales Manager term (For Individual All-round performance) Hyderabad. Attained highest level with year to year remarkable performance and volume generation. Generated Business volumes worth Rs. 36 crores per annum. | ||
Pakerla Prasad Raju's Education
Institue of Business Management and Rural Development, Ahmednagar |
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| MBA/PGDM | |
| India | |
| From 1986 to 1988 | |
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Pakerla's communities
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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13156 members, 54 jobs, 255 articles, 114 questions, 438 debates, 179 idea contests.
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12915 members, 153 jobs, 405 articles, 184 questions, 274 debates, 155 idea contests.
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Pakerla's
contributions
The current standards of ads definitely have a hint of shakeable future. There is clear indication of lack of positive creativeness in the ads and the present generation would not like the show to continue in this manner. Quality info is becoming more... |
Apart from perseverence and patience one should have lot of enthusiusm and zeal never letting down the spirits. I have personally come across numerous people who have often come to me to sell something and sounded apologtic and defeated for no fault... |
Yes, Strangely its true, what with our IIMs churning out people selling soaps,colas and giving expert ideas to people how to invest in stocks and bonds. These institutions are turning out to be exclusive abode of the elite. I think there should be... |
Many in the state are echoing the sentiment that YSR's son to be made the next chief minister.The same is conveyed by the politicians in the state. The congres high command has decided to have the CLP meeting after 7 days of mourning are over,but... |
For Retailing, both the push and the pull strategy has been adopted in a mix by the companies but with the recent trend of super/hyper/dept stores in the urban and semi urban areas, the pull strategy seems to be the ideal one to attract the consumers.... |
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2 debates
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