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Brief summary :
JK White Cement Works 1989 - present India Sr. VP-Sales and Marketing 1998 - present Delhi Domestic Marketing team of 103 personnel, spread throughout the country, and two officers in Kathmandu Universe of 120 thousand retailers, and about 1100 institutional buyers, spread throughout the country, being serviced by network of depots, handling agents and about 2100 authorized stockists Direct consumers developed, with leading consumers being Snowcem India, NITCO Tiles, etc. Strategize and decide pricing of the entire bouquet of offering Indian White Cement Volume increased from 193837 MT to 197821 MT, an increase of 2.1% as against an Industry Growth of 2.94%. Nepal volume up by 9.2% from 6054 MT to 6611 MT. Putty Volume up by 88% from 13, 728 MT to 25, 817 MT in 06-07 Achieved sales turnover of Rs. 230 Crore, an increase of 20.5% as compared to f.y. 05-06, while Divisional EBITDA increased by 15.8% as compared to 05-06 5 General Managers, managers and front line officers constitute the marketing team Restructured marketing set up to differentiate sales and marketing in White Cement. Appointed separate Brand Managers for White Cement and Wall Putty. Introduced Product Management team in Wall Putty. Outsourced front line manpower requirement to contract companies Aggressive Brand Promotion budget of Rs. 9 Crores in 06-07 Increased market share, at 38%, under fierce competition from AV Birla group unit Birla White Cement Responsible for identification of new applications of the product, development of the same, and introduction in the market Responsible for the logistics supports to the factory, including liaison with CONCOR and Railways Initiated, and implemented CRM activity in the division Initiated ERP in the division Vice President-Sales and Marketing 1998-2003 Delhi GM - Marketing 1995- 98 Delhi Dy. GM (M) - North 1993 - 95 Delhi Regional Manager (South) 1991 - 93 Bangalore Area Manager-Maharashtra 1989 - 91 Pune PERTECH COMPUTERS LIMITED 1988 - 89 Guwahati Area Sales Manager, Guwahati branch, I was involved in direct selling by handling the sales of PCL PCs in the seven northeastern states. EICHER TRACTORS LIMITED 1984 - 88 Faridabad Responsible for the sales of Eicher Tractors and Diesel Engines in Haryana from 4th of June 1984 till 31st of July 1986. Haryana team achieved record market shares of 48.3% (46.2% in 1984-85) during 1985-86 under tough competition from established manufacturers like Escorts, HMT, and International (M and M). Elevated to the level of Area Sales Manager w.e.f. 1st of August 1986 to look after the sales in Eastern U.P. located at Lucknow. The dealer network was strengthened, and marketing efforts were intensified with road shows, and practical demonstrations. SUMMER ASSIGNMENTS METAL BOX INDIA Ltd. 1983 Calcutta METAL BOX INDIA Ltd. 1981 Calcutta Shriram Pistons and Rings Ltd. 1980 Ghaziabad
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