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WiMAX - Taking Wireless to The Max June 2006, CRC Press, Series: Informa Telecoms Media, ISBN: 9780849371868 An increasing demand for access to information anytime, anywhere has led to explosive growth in access and wireless technologies. The trend has created new competitive threats as well as new opportunities in every walk of life. The task, then, is to turn possibilities into realities and provide solutions that enable anywhere, anytime access to information and applications at low cost and with a small investment. Taking a coherent and fact-based approach, this book explores the space between what is known and available and what industry needs.WiMAX: Taking Wireless to the MAX examines...
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Radha Sundaram
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| 3 years ago
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According to me India is a prime strategic market for broadband technologies in the world, especially wireless technologies like WiMAX that can enable a variety of technology applications aimed at the domestic market catering to the business, IT,...
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Nasir Hussain
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| 3 years ago
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According to me low broadband penetration is a clear opportunity for Broadband Wireless Access (BWA)/WiMAX in India. The market take off requires sufficient spectrum, very low cost Customer Premises Equipement (CPE) and affordable end-to-end...
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Insight: "WiMAX - Taking Wireless to The Max; Released: June 2006; Published by: CRC Press - Series: Informa Telecoms & Media; ISBN:..." deleted from your view.
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Who has the best rent-a-car service? The best cola? The best ketchup? If you are thinking Hertz, Coca-Cola and Heinz, you are in agreement with most customers who make these three companies the leaders in their fields. As a matter of fact, there is a strong axiom, or belief, in the minds of consumers that “the best product or service wins in the marketplace.” After all, this is so logical and so obvious that who could disagree? We could, that’s who. There’s a paradox in marketing. While everyone believes that the better product will win in the marketplace, the worst possible strategy for any company is to try to produce a “better product.” Why is this so? Because the leader in your field al...
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Karamjeet Singh Saluja
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| 3 years ago
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definitely , i agree with Mr.Prateek. but actually Marketing is a battle of perceptions. And to win the battle of perceptions you have to become the leader in a category..........thats all . i want to say and nice article and thanks for sharing...
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varsha
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| 3 years ago
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yes the scenario is changed now no matter ......the race to be the first always but to be best is still in focus and in demand,,.. wonderfull article
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Sudeep Tarafdar
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| 3 years ago
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I agree with you Mr.Pareek that being first is better than actually being better, its like the Product which registers first in the mind of the consumer is what is important for any product and nothing much, that's why all of those products that...
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Insight: "The Importance of Being First. “It is better to be first than it is to be better.”" deleted from your view.
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