Create knowledge
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(rate this)
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Yes
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1
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4
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No
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Sachin Jadhav
| Argues in support of
"No"
| 2 years ago
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Cisco - one of the organisations which have successfully implemented the concept of Digital Signage in retails in US. Reference link http://www.cisco.com/web/ strategy/retail/index.html . Video is a must watch to understand how exactly digital...
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Parth Singh
| Argues in support of
| 2 years ago
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Digital signage, as to my perception, will not gain expected attention majorly because people these days doesn't gaze at things. They prefer a word of mouth kind of advertising wherein they search for affordable oppurtunities to get things. It is also...
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Sampanna Shastry
| Argues in support of
"No"
| 2 years ago
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I dont agree to the Concept that Technology can lead to a success of any Businessl as it cant Increase the Purchasing cycle of customers... What Rather makes sense for a retailer is Number of Customers You are reaching with your Promotional...
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Debate: "Digital Signage – Will it be a success? " deleted from your view.
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(rate this)
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Yes
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4
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2
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No
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Parth Singh
| Argues in support of
"Yes"
| 3 years ago
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even i do agree with ragahavan, i have seen so many times, people just avoid places which are not really appealling to them , and even as a common man one wants to visit places or do business who has his office and other things which are in...
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Venugopal K
| Argues in support of
"No"
| 3 years ago
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This can have both positive and negative effects. The recognition of a brand image is half the battle for a business.. If a customer has ever had a bad experience, he or she will avoid your brand product or service and convince others to do the...
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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A brand image of a company or service start right at the doorstep. From the security gaurd or the parking attendent who greets the customers through to the receptionist and finally to the person whom you have come to meet - all count. Imagine a...
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Debate: "Does business image and branding perspective directly impacts customer service?" deleted from your view.
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(rate this)
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1
Forego of Market Activity
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Target Customer
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AMISH
| Added idea
"Right projection of idea for Promotion of Brand"
| 11 months ago
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In view of the economic depression, products that have value are sought after most. So here the brand promotion comes into play, projecting the product or the brand as most value adding one and giving you the most effective return on your...
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Parth Singh
| Added idea
| 3 years ago
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In spite of targeting the new customers target only the potential customers in tough times. Because it is management rule which says that 80% of you revenue comes from 20% of your customers.
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solomon prabakar
| Supported idea
"Forego of Market Activity"
| 3 years ago
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The mandra for brand management during recessionare:Â generate trial, increase usage, look for newer opportunities and increase market coverage all these things should be done without increasing the existing resources Â
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Ideate: "Brand Management in Recession" deleted from your view.
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(rate this)
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Brand
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7
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4
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Value
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Biranchi Narayan Acharya
| Argues in support of
"Value"
| 2 years ago
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For me it always value. But anlysing value its evalution is itself a science without proper technology, tools knowledge it is always difficult to ascertain the value. Thus for a quick decision barnd sometimes get preference due to acknowledgement...
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Parth Singh
| Argues in support of
| 3 years ago
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Sometimes brands are created to show the standard of living of the people. And hence they create the brands.
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Jaygopal Raghavan
| Argues in support of
"Brand "
| 3 years ago
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nope i dont agree with Arvinds argument on this because Xerox didnt fail for lack of values. Xerox failed because of its pricing and perceived brand value. Because it was an innovator in the category, it took the liberty of taking the customer...
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Debate: "Brand or value" deleted from your view.
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(rate this)
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Yes
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5
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1
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No
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BEENA AGARWAL
| Argues in support of
"Yes"
| 3 years ago
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Yes of course it will be a well known slogan throughout the world as the awarness among people is coming agaist polluting things.Now a days maximum countries avoid to use plastic.Many big houses started manufacturing degradable plastics through...
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Arvind Shastry
| Argues in support of
"No"
| 3 years ago
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I do not think go-green is the slogan, in my opinion it is blogs that is creating a hike, though it was started after Go-Green but bolgs have captured fast pace in comparison to others.
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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Definitely as the world gets hit and recovers from this recession, Go Green will be the future mantra for some time to come. But one has to take care to avoid its misuse and abuse. Companies should not just claim their products to be green...
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Debate: "Go-Green in 21st Century" deleted from your view.
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(rate this)
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Yes
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1
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2
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No
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Parth Singh
| Argues in support of
"No"
| 3 years ago
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I am person of having a negative impression in this because if a person get attached with some problems or if he/she needs some after sales service then this would not probably a better option to go on with it.
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Chanakant Chougule
| Argues in support of
"Yes"
| 3 years ago
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I would rather agree to this kind of marketing specially in skin care section because this section is mostly concerned with women and for such products they rely on someone who already had an experience of the product.
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Debate: "Network maketing and its products" deleted from your view.
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(rate this)
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ad agencies
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4
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3
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consultancies
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Rajesh Kanwar
| Argues in support of
"ad agencies "
| 3 years ago
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As a long-time consumer of these services, I think this debate illustrates a classic positioning problem. Whether right or wrong - I'm not going to go to an advertising agency for strategic work on my brand. Similarly, I'm not going to go to a...
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Parth Singh
| Argues in support of
"consultancies "
| 3 years ago
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I think consultancies may have the brand know-how of advertising agencies but it is not necessary that one of them be replaced by the other. My experience indicates that the opposition betwen ad agencies and consultancies is a false dichotomy. I'm...
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Debate: "Adagencies Vs Consultancies : weighing the difference ?" deleted from your view.
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(rate this)
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Yes
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3
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1
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No
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Parth Singh
| Argues in support of
| 3 years ago
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The most vulnerable brands are those that rely on internet activities for legitimate business - experience with eBAy and spam leaves me very dubious about ever using the legitmate service, for fear of having personal/financial details swiped: thus the...
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Vaibhav Gaikwad
| Argues in support of
"No"
| 3 years ago
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The Internet world is full of slimy tactics to attract consumers. It seems virtually impossible to regulate spam. The few companies who have proven successful in doing so are those that specialize in such. With the Internet being so wide-open,...
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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I agree that Spam can damage a lot of brands -- purely through the ever-developing negative associations. I also feel that too many claims are being made for the sales and promotional efficacy of the Internet (by vested interests mainly) whilst...
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Debate: "Phising and spam : Is it damaging o the brand? " deleted from your view.
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(rate this)
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1
Nervous Advertising
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Clients Analyse more carefully where to invest
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Akhilesh S Joshi
| Added idea
"Advertising industry never faces 'RECESSION'"
| 2 years ago
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They advertise for 'NEW ARRIVALS', they advertise for 'HAPPY BIRTHDAY', they advertise for 'PASSED EXAMS', they advertise for 'APPOINTMENTS', they advertise for 'SEEKS APPOINTMENT', they advertise for 'PROMOTION', they advertise for...
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Parth Singh
| Added idea
| 3 years ago
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I feel that with more and more people cutting budget on advertisement, the advertisement industry may increase the cost of lot (time alloted for an advertisment) to maintain with the cost of operation and all.
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K Satish Kumar
| Supported idea
"Clients Analyse more carefully where to invest"
| 3 years ago
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The word ROI is key for every spending. Choice of communication medium is very important in this bad time. Spending s will happen but, they are bound to go through various filters. The basic questions What, When, How will haunt clients.
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Ideate: "Recession : What now for Advertisement?" deleted from your view.
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(rate this)
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consumer will admire
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2
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3
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consumer will tire of the endless,
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Rajesh Kanwar
| Argues in support of
"consumer will tire of the endless, "
| 3 years ago
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I think consumers already admire businesses that attempt to go "green." I don't think they will tire of the endless claims of "green", but will tire of endless use of the word "green." I believe that in the long run most consumers will resonate...
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Parth Singh
| Argues in support of
| 3 years ago
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The genuineness of the attempts by companies to go green are already being questioned. The consumers will continue to doubt the sustainability and long term effects of the efforts and will view them largely as a marketing gimmick. The companies will...
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Debate: "What will ''green'' mean in 2008?" deleted from your view.
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