Partha Mazumder's Profile
 | DELL Analytics |
Partha Mazumder | |
Head/VP/GM-Operations, DELL Analytics | |
confidential Bangalore, India | |
 | |
Professional summary
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Current Experience:
Head/VP/GM-Operations, DELL Analytics
Previous: Manager, DELL Analytics ,
Manager, DELL Analytics ,
Team Manager, Hewlett Packard ,
Team Manager, Hewlett Packard ,
Manager, Vendio Technologies India Pvt. Ltd
Manager, Vendio Technologies India Pvt. Ltd
Technical Consultant, White House Business Solutions Pvt. Ltd
Technical Consultant, White House Business Solutions Pvt. Ltd
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Institute of Engineering and Management, Kolkata, WestBengal
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9.0 Years
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operations, e-commerce, customer relationship management, web development and design,Project Manage ...
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Contribution score:(52 points)
- Contacts: 1 following, 1 followers
Partha Mazumder's Experience
| Current : |
Head/VP/GM-Operations, DELL Analytics |
|
| IT Services | ||
| India, Bangalore | ||
Working from 2006 | ||
| Previous : |
Manager, DELL Analytics , |
|
| Bangalore | ||
Worked from 2006 to 2008 | ||
Brief summary :
PPC campaigns on Google, Yahoo and MSN ad programs generated a demand of 7 million per week and email channel generated a demand of 5 million (per week) Web Design and Development .Managed day-to-day site maintenance and designed, formatted and quickly implemented concise, effective web pages where needed Creating and optimizing web images for download efficiency and clean design .Led the planning and implementation of Web content and design including the development and oversight of the teams project management methodology. .Assisted in the development and implementation of the editorial calendar for the home pages and other areas of the site Online Fraud Analytics .Lead tactical and strategic Fraud Analytics projects for Tesco.com which led to reduction in overall cost of fraud. June 06- September `08 with DELL Analytics, Bangalore, www.dell.com as Manager, Analytics (Global e-commerce operations) As part of DELL Global online, support the Global Relationship (REL) segment analyzing online marketing and merchandising tactics as well as website user behavior using quantitative and qualitative methodologies to provide succinct recommendations to improve website performance and meet business objectives. Key Accomplishments: | ||
| Previous : |
Manager, DELL Analytics , |
|
| Bangalore | ||
Worked from 2006 to 2008 | ||
Brief summary :
PPC campaigns on Google, Yahoo and MSN ad programs generated a demand of 7 million per week and email channel generated a demand of 5 million (per week) Web Design and Development .Managed day-to-day site maintenance and designed, formatted and quickly implemented concise, effective web pages where needed Creating and optimizing web images for download efficiency and clean design .Led the planning and implementation of Web content and design including the development and oversight of the teams project management methodology. .Assisted in the development and implementation of the editorial calendar for the home pages and other areas of the site Online Fraud Analytics .Lead tactical and strategic Fraud Analytics projects for Tesco.com which led to reduction in overall cost of fraud. June 06- September `08 with DELL Analytics, Bangalore, www.dell.com as Manager, Analytics (Global e-commerce operations) As part of DELL Global online, support the Global Relationship (REL) segment analyzing online marketing and merchandising tactics as well as website user behavior using quantitative and qualitative methodologies to provide succinct recommendations to improve website performance and meet business objectives. Key Accomplishments: | ||
| Previous : |
Team Manager, Hewlett Packard , |
|
| Bangalore | ||
Worked from 2004 to 2006 | ||
Brief summary :
Project/Program Management .Created and executed project work plans and do revisions as appropriate to meet changing needs and requirements. .Managed day-to-day operational aspects of e-Commerce project/s and scope. .Reviewed deliverables prepared by team before passing to client. .Analyzed project profitability, revenue, margins, and utilization. Web Analytics and Business Modeling . Defined and analyzed critical KPIs, extrapolated customer lifetime value, average sale by product line, segmented website traffic by products, keywords, and market potential, and determined cost-per-lead (CPL) and cost-per-acquisition (CPA) targets. .Developed and implemented complete search marketing and web presence strategy, including analysis of target audience and online behavior, keyword research to identify best keywords and their potential impact, messaging analysis/development, and CRM. .Produced over $10 million in professional-services revenue in 12-month period by managing six implementation projects (Premier for 23 countries in Europe, Relationship Site Simplification Program) for satisfied clients. People Management and Teamwork .Attracted outstanding technical staff and catalyzed strong, eager performance with enticing challenges and responsibilities. . Encouraged cross-training and peer mentoring, and created team cohesion by involving staff in rollouts and strategic planning. . Established clear-cut job definitions, filled positions through internal promotion whenever possible, and trained and managed top-notch e-commerce team of sixty. Dec 04- June 06 with Hewlett Packard, Bangalore, www.hp.com as a Team Manager, Web Operations Key Accomplishments: .Worked on internal site search strategy, customized search engine that works via a CMS based system to serve out relevant content, articles and product recommendations based on keyword query, search intent, and past user behavior. Performed code audit on current site search engine and had team implement analytics tracking tags. .Defined Key Performance Indicators (KPIs) across lead generation channels, customer acquisition, and online merchandizing groups. Monitored site traffic and quality of traffic generated through repeat traffic, email marketing / remarketing efforts, and search marketing initiatives. .Manage a targeted corporate Web presence dedicated to supporting clients, marketing products, increasing sales, and expanding services. .Provide project leadership to 15 team members for web site production, including: | ||
| Previous : |
Team Manager, Hewlett Packard , |
|
| Bangalore | ||
Worked from 2004 to 2006 | ||
Brief summary :
Project/Program Management .Created and executed project work plans and do revisions as appropriate to meet changing needs and requirements. .Managed day-to-day operational aspects of e-Commerce project/s and scope. .Reviewed deliverables prepared by team before passing to client. .Analyzed project profitability, revenue, margins, and utilization. Web Analytics and Business Modeling . Defined and analyzed critical KPIs, extrapolated customer lifetime value, average sale by product line, segmented website traffic by products, keywords, and market potential, and determined cost-per-lead (CPL) and cost-per-acquisition (CPA) targets. .Developed and implemented complete search marketing and web presence strategy, including analysis of target audience and online behavior, keyword research to identify best keywords and their potential impact, messaging analysis/development, and CRM. .Produced over $10 million in professional-services revenue in 12-month period by managing six implementation projects (Premier for 23 countries in Europe, Relationship Site Simplification Program) for satisfied clients. People Management and Teamwork .Attracted outstanding technical staff and catalyzed strong, eager performance with enticing challenges and responsibilities. . Encouraged cross-training and peer mentoring, and created team cohesion by involving staff in rollouts and strategic planning. . Established clear-cut job definitions, filled positions through internal promotion whenever possible, and trained and managed top-notch e-commerce team of sixty. Dec 04- June 06 with Hewlett Packard, Bangalore, www.hp.com as a Team Manager, Web Operations Key Accomplishments: .Worked on internal site search strategy, customized search engine that works via a CMS based system to serve out relevant content, articles and product recommendations based on keyword query, search intent, and past user behavior. Performed code audit on current site search engine and had team implement analytics tracking tags. .Defined Key Performance Indicators (KPIs) across lead generation channels, customer acquisition, and online merchandizing groups. Monitored site traffic and quality of traffic generated through repeat traffic, email marketing / remarketing efforts, and search marketing initiatives. .Manage a targeted corporate Web presence dedicated to supporting clients, marketing products, increasing sales, and expanding services. .Provide project leadership to 15 team members for web site production, including: | ||
| Previous : |
Manager, Vendio Technologies India Pvt. Ltd |
|
| Bangalore | ||
Worked from 2002 to 2004 | ||
Brief summary :
budget control, production timetable, status reporting; client/project team coordination, and quality assurance March 02- Dec 04 with Vendio Technologies India Pvt. Ltd (Formerly Andale Information Technologies Pvt. Ltd, Bangalore, www.vendio.com as a Manager, Enterprise Account Management (eBay) Key Accomplishments: | ||
| Previous : |
Manager, Vendio Technologies India Pvt. Ltd |
|
| Bangalore | ||
Worked from 2002 to 2004 | ||
Brief summary :
budget control, production timetable, status reporting; client/project team coordination, and quality assurance March 02- Dec 04 with Vendio Technologies India Pvt. Ltd (Formerly Andale Information Technologies Pvt. Ltd, Bangalore, www.vendio.com as a Manager, Enterprise Account Management (eBay) Key Accomplishments: | ||
| Previous : |
Technical Consultant, White House Business Solutions Pvt. Ltd |
|
Worked from 2000 to 2002 | ||
Brief summary :
.Created the strategic vision for merchant growth and service excellence that can be adopted, endorsed, and translated into the product roadmaps of key stakeholders supporting the merchant community. .Operationalized the strategic vision to achieve optimal merchant service and support experience, balanced appropriately against the relationships ROI or strategic impact. .Combined in-depth knowledge of the Online Comparison Site and Distributed Commerce industries to ensure that merchant feedback is channeled effectively into the appropriate business and product teams. Oct 00- May 02 with White House Business Solutions Pvt. Ltd, www.whitehouseit.com as a Technical Consultant (e-commerce solutions) [includes assignment with Cybertech Dubai, Dubai, U.A.E (on project assignment) and Nov 96- Feb 98 with CAT Computer Center as a Programmer Key Accomplishments: .Development of website architecture, target audience analysis, coding, database design, project management, and team lead to create web sites from the ground up. .Led successful server-side gateway integrations with two large universities and oversaw gateway software integration with over 50 commercial websites. .Upgraded product with new features, opening code to accommodate customer language and platform preferences, improving interface, and increasing security. .Implemented LMS (Learning Management Systems) solution (.NET technology) for two universities in Gulf. .Implemented CSM (Customer Spend Management - J2EE technology) solution for WHBS Inc. TECHNICAL AND ANALYTICAL SKILLS Web analytics toolsOmniture, Hit wise, Web trends, Google Analytics, Site Intelligence Statistical PackagesSAS, SPSS, R DatabaseMS-Access, SQL Server 2000, MySQL, Teradata 6.2 Applied MathematicsMathematical Modeling using Statistical Analysis, Regression Methods using Linear, Logistic, Generalized Linear Modeling, Poisson and Negative Binomial Regression, Advanced clustering techniques, Factor Analysis, Time Series Analysis Project Management toolsMS-Project 2007, Project 360 Internet Technologies HTML, Java , Java Script, JSP, ASP, EJB, XML, ASP.NET, VB.NET, PERL, PHP 5.0 Designing, Testing and Content Development ToolsAdobe Photoshop, Flash, Fireworks, Dream weaver, Frame maker, Rob Help, Concentra, X-Metal, Adobe Acrobat, FrontPage, Corel Draw, XML-Spy, Win runner, Test Director CMSDocumentum; MOSS 2007, Teamsite CERTIFICATIONS .Project Management Professional (PMP .Google Ad words certified professional .Six Sigma Yellow Belt Certified (DELL BPI) .Brain Bench Java1.2 GUI Certification. .Participated in Symantec certified course on client security. .Participated in RHCE training from Red Hat. .Higher Diploma in Software Engineering (2 years) from APTECH Limited, Calcutta, West Bengal. .E-Commerce certificate from PENTASOFT and ER and DCI, Calcutta, West Bengal. | ||
| Previous : |
Technical Consultant, White House Business Solutions Pvt. Ltd |
|
Worked from 2000 to 2002 | ||
Brief summary :
.Created the strategic vision for merchant growth and service excellence that can be adopted, endorsed, and translated into the product roadmaps of key stakeholders supporting the merchant community. .Operationalized the strategic vision to achieve optimal merchant service and support experience, balanced appropriately against the relationships ROI or strategic impact. .Combined in-depth knowledge of the Online Comparison Site and Distributed Commerce industries to ensure that merchant feedback is channeled effectively into the appropriate business and product teams. Oct 00- May 02 with White House Business Solutions Pvt. Ltd, www.whitehouseit.com as a Technical Consultant (e-commerce solutions) [ includes assignment with Cybertech Dubai, Dubai, U.A.E (on project assignment) and Nov 96- Feb 98 with CAT Computer Center as a Programmer Key Accomplishments: .Development of website architecture, target audience analysis, coding, database design, project management, and team lead to create web sites from the ground up. .Led successful server-side gateway integrations with two large universities and oversaw gateway software integration with over 50 commercial websites. .Upgraded product with new features, opening code to accommodate customer language and platform preferences, improving interface, and increasing security. .Implemented LMS (Learning Management Systems) solution (.NET technology) for two universities in Gulf. .Implemented CSM (Customer Spend Management - J2EE technology) solution for WHBS Inc. TECHNICAL AND ANALYTICAL SKILLS - Web analytics tools: Omniture, Hit wise, Web trends, Google Analytics, Site Intelligence, Core Metrics, Radian 6 - Usability: HFI - Statistical Packages: SAS, SPSS, R - Database: MS-Access, SQL Server 2000, MySQL, Teradata 6.2 - Applied Mathematics: Mathematical Modeling using Statistical Analysis, Regression Methods using Linear, Logistic, Generalized Linear Modeling, Poisson and Negative Binomial Regression, Advanced clustering techniques, Factor Analysis, Time Series Analysis - Project Management tools: MS-Project 2007, Project 360 - Internet Technologies: HTML, Java , Java Script, JSP, ASP, EJB, XML, ASP.NET, VB.NET, PERL, PHP 5.0 - Designing, Testing and Content Development Tools: Adobe Photoshop, Flash, Fireworks, Dream weaver, Frame maker, Rob Help, Concentra, X-Metal, Adobe Acrobat, FrontPage, Corel Draw, XML-Spy, Win runner, Test Director - CMS: Documentum; MOSS 2007, Teamsite CERTIFICATIONS .Project Management Professional (PMP) .Google Ad words certified professional .Web Usability Training- Human Factors International (HFI) .Six Sigma Yellow Belt Certified (DELL BPI) .Brain Bench Java1.2 GUI Certification. .Participated in Symantec certified course on client security. .Participated in RHCE training from Red Hat. .Higher Diploma in Software Engineering (2 years) from APTECH Limited, Calcutta, West Bengal. .E-Commerce certificate from PENTASOFT and ER and DCI, Calcutta, West Bengal. | ||
Partha Mazumder's Education
Institute of Engineering and Management, Kolkata, WestBengal |
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| MBA/PGDM | |
| India | |
| From 1998 to 2000 | |
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