I develop key business & marketing communication strategies for small and medium sized businesses that enable them to achieve new market share and revenue growth. Projects include message and communication development, integrated marketing programs and brand awareness for clients in Israel, Germany and Middle East.

Achievements:

• Successfully developed and implemented a messaging strategy for a new technology company in Israel.
• Developed for a client in the Middle East a marketing strategy to position and strengthen its appeal within the regions competitive technology market.
• Developed a branding strategy for a new high fashion accessory company in Germany

Tri BSD promotes registered clients and their product portfolio by pro-active distribution of information to Tri BSD's numerous business partners around the world.

We use a unique business process!

Tri BSD offers experts in business and sales development as a service to your company. Whether you are looking to increase your market share or revenue in your local market, or break into the international arena, Tri BSD can make it a reality.

We provide a unique combination of diverse skills, knowledge and experience to serve our clients. Our associates possess extensive experience in their fields where they have worked in business, public and international agencies. They have also worked in multiple countries, and in diverse cultures.

Responsible for developing integrated marketing programs for the Nordics, Middle East, South Africa, Rest of Africa, Russia & CIS and CEE. These programs significantly increased Informaticas’ market lead and visibility in the competitive technology sector.

Achievements:

• Successfully developed strategic marketing initiatives for Data Integration solutions that contributed 35% year-on-year revenue growth for the region. Revenues reached record levels in 2008.
• Introduced a closed loop marketing process to achieve annual marketing sourced pipeline of $10m.
• Company spokesperson at conferences; liaising with the media and industry analysts.
• Reengineered operations planning process to achieve better assessment of business opportunities and track results, leading to greater alignment with our partners.
• Developed a strategy to implement on-line marketing campaigns across the region.

Developed and implemented the EMEA Marketing Services Group, central to the marketing strategy of the EMEA region.

Achievements:

• Successfully merged 2 teams for interdisciplinary teamwork – resulting in productivity increases of 21% over two years and an increase in customer satisfaction from 7 to 9 of 10 points.
• Identified logistics cost reductions and redefined organisational relationships to ensure goals were achieved.
• Implemented integrated marketing strategy, which were responsible for the increase in brand awareness; achieved significant exposure to the FTSE 100 companies and enhanced relationships at Partner and CEO levels.
• Directed the design, development and implementation of SAS Forum International; the largest Business Intelligence Conference outside of the US. 2,600 attendees from 43 countries; increasing  the sales pipeline impact of the annual conference by 21% to $170m

Developed and implemented the Global Solutions Centres, central to the marketing strategy of the Financial Solutions Group (FSG). The centres in London, Dundee, Dayton (US) and Waterloo (Canada) provided senior management with a dedicated capability to showcase NCR’s world class integrated solutions and thought leadership to CEO’s and IT Directors from existing and potential financial customers.

Managed the business functions of the newly created Marketing & Communications unit. Regional responsibility for the development and implementation of all internal and external communication programs.

Achievements:

• Reengineered operations planning and logistics processes; which achieved improved customer segmentation and defined target contacts.
• Identified and developed new business processes to improve quality and customer satisfaction. Resulted in revenue increase from £100K to £1m in 2 years.
  
  • Led the Formula 1 and World Championship of Golf sponsorship programmes which were critical elements in the overall integrated marketing strategy. The programmes were responsible for the increase in brand awareness; achieved significant exposure to the FTSE 100 companies and enhanced relationships at Partner and CEO levels.