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Research conducted by MORI, amongst 187 senior board directors of the UK's leading companies, concluded that '94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand'. There are three reasons for this: Confidence - Loyal customers retain confidence in a strong brand even when the going gets tough. Confident customers are less likely to switch brand. Risk - potential customers, staff and shareholders are more risk averse during a recession. Strong brand mitigates risk in the mind of the stakeholder. Value - Company value is more likely to remain buoyant in an economic downturn when it is supported by a strong and profitable brand. Don’t be ...
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Mittal Shah
| Commented
| 2 years ago
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When we are talking about branding during tough time. One thing we should keep in our mind is to implement our commitment. Because in todays trend every real estate organisation has to prove themself as why they are the best as compare to others....
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James Masih
| Commented
| 3 years ago
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Syed, I have understood your point and i also strongly believe that in times of recession,one should not cut down his investment in the brand.The brand must remain visible to the customers. If the customers become oblivious to the brand, then they...
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Syed Muddasar Moin
| Commented
| 3 years ago
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I strongly agree with this informaton becuase when we are speaking about the slowdown and at the same time speculating the growth rate and keeping our finger cross to see the market regaining its charm then we are speaking only because we are in...
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Insight: "3 Reasons not to cut investment in Brand during a recession" deleted from your view.
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If a brand is best represented through a physical manifestation of emotional and rational elements brought to life, why aren't more experience marketing agencies selected as the lead strategic brandin...
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Kujnish Vashisht
| Answered
| 3 years ago
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Firstly, one can't see Branding and Marketing as two different things. Even if you don't accept Branding as a part of Marketing (which I personally feel is a part of Marketing), the basis of both remains the same. Advertising agencies take...
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Phil Parr
| Answered
| 3 years ago
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The reason is that many organisations make the fundamental mistake of believing that branding is a function of marketing. In fact the reverse is true - Marketing activity should be driven from a comprehensive brand strategy - but then so should...
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Answer: "Who should define (or consult on) brand strategy?" deleted from your view.
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