Piyush Jain | |
Associate Research Manager, IMRB International | |
 | IMRB International  |
I am a recent MBA graduate from IMT Ghaziabad (India). I also studied at Euromed Management- Business School (France) as part of an international student exchange program. Along with an MBA, I also hold a degree in Engineering from GBPEC, Pauri (India). I am currently enrolled in the CFA program offered by the CFA Institute (USA).
I have worked as a Business Analyst at TCS (India) for my MBA sandwich placement. I have also worked on a profile in scientific research in the Ministry of Defence (India) as a part of my summer internship during Engineering.
After my MBA, I have worked for a short time in a sales and marketing role in a telecom company called Matrix Cellular Services (India).
In due course of time, I got bored with the mundane sales job and I decided to start my own venture. I started a food chain with two of my college friends, but the business plan somehow collapsed and we had to quit.
From that, I moved on to be a market research manager at IMRB International.
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Current Experience:
Associate Research Manager, IMRB International
Previous: Co-Owner, Maia Foods Pvt. Ltd.
Sales & Marketing Management, Matrix Cellular Services Pvt Ltd
Business Analyst - Summer Intern, Tata Consultancy Services (TCS)
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Euromed Management-Business School, Marseilles (France)
CFA Institute USA
Institute Of Management Technology (IMT), Ghaziabad
G B Pant Engineering College
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2.0 Years
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market research, business analytics, IT sales & marketing
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Contribution score:(117 points)
- Contacts: 15 connections, 16 following, 9 followers
| Current : |
Associate Research Manager, IMRB International |
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| Management & Strategy Consulting | ||
Working from 2010 | ||
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Brief summary :
Working @ IMRB is a great experience.. though I am very new to the organization, but I still have gained hands-on experience on some interesting projects. I have done projects like brand strategy studies (packaging researches, dip-sticks, brand awareness evaluation, product evaluation, concepts tests etc) in the FMCG sector. IMRB provides me a stimulating environment to look out for more... | ||
| Previous : |
Co-Owner, Maia Foods Pvt. Ltd. |
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| FMCG/Foods/Beverage | ||
Worked from 2009 to 2009 | ||
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Brief summary :
its a company under which I and my two friends tried to create a new brand..... | ||
| Previous : |
Sales & Marketing Management, Matrix Cellular Services Pvt Ltd |
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| Telecom/ISP | ||
Worked from 2009 to 2009 | ||
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Brief summary :
Was involved in cultivating a sales channel for the International sim cards division, by signing corporate tie-ups and executing incentives schemes for the channel players. Was also involved in managing key accounts for the company. | ||
| Previous : |
Business Analyst - Summer Intern, Tata Consultancy Services (TCS) |
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| IT Services | ||
Worked from 2008 to 2008 | ||
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Brief summary :
Was involved in framing the go-to-market startegy of one of the banking products in the APAC region. Designed the functional framefork for a banking solution, and looked after the prototype development of the same. | ||
Euromed Management-Business School, Marseilles (France) |
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| MBA/PGDM | |
| France | |
| From 2009 to 2010 | |
Brief summary :
Attended Euromed Management in Marseilles (France) on an International Student Exchange Program for 6 months, during my MBA at IMT Ghaziabad (India) | |
CFA Institute USA |
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| CFA L1 | |
| India | |
| From 2009 to 2009 | |
Brief summary :
Appearing for the next level | |
Institute Of Management Technology (IMT), Ghaziabad |
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| MBA/PGDM | |
| India | |
| From 2007 to 2009 | |
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Brief summary :
I graduated in Information Systems & Marketing Management. Had a great time at IMT :) | |
G B Pant Engineering College |
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| B.Tech/B.E. | |
| India | |
| From 2003 to 2007 | |
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Brief summary :
Graduated in Electronics and Communication Engineering. GBPEC is a great place to be. Its a govt funded college in the heart of Himalayas. | |
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No offences intended, but I seriously feel that the buzz about the statistics of younger Indian age in the world demography was coined by helpless Indian politicians who wanted to hide the inabilities of the govt to the curb the population growth... |
Population a BOON...u must be kidding. There are a number of ways to prove it, Lets take infrastructure for instance. How many flyovers do Delhi have...over 50 I guess...but still we all know the traffic situation......Paris has 5...and the average... |
The diversity of Indian culture has been vividly mentioned by Mr. Reddy. I fully support his views. The only addition I want to make is that, "it is impossible to make a genuine research report of so many diverse nations, if we take a single (uniform)... |
This debate has to be set in context of a particular country. I am assuming it to be India. Indian consumers are price conscious. I remember my sales management teacher pointing it that the 4 P's of an Indian market are Price, Price, Price and Price. ... |
I support your thought when you move from being channel-centric to customer-centric in your approach. But it would be a gross mistake by the brand manager, if he stops there and does not think more. This is because no consumer today would like to be... |
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Piyush Jain, Associate Research Manager, IMRB International
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Piyush Jain, Associate Research Manager, IMRB International
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