Director & Corporate Strategist at Indo Western Tradelinks Ltd (Web: www.indowestern.com) under its Logistics division Green Logistics is providing Total Logistics solutions - Transportation, Clearing, Warehousing, Packing and Distribution- all over India and especially to all the star hotel groups in India. With its recent tie-up with One Stop Shop it has extended its reach to the hotels, restaurants, spas, projects and hospitality sector with sourcing of all kinds of hospitality products like Room Equipments, Building materials, Tablewares, Furnitures, Glasswares, Housekeeping, Kitchenwares, Barware, F & B and Banqueting requirements. Pharmaceuticals and trading under its division Green Lifesciences and other business and social initiatives to be launched soon are its other business activities.

The entrepreneur in me motivated me to go for a start-up in Export-Import in form of Shipra Impex, which as founded by me. Started with lighting business - importing fibre optic wires and LED from countries like USA, Italy Japan and later on from China and fitting them in light fittings as per the architect's designs in prestigious projects in Mumbai and subsequently other parts of India and also to various respected individual clients through word-of mouth publicity and also through architects and interior designers. I was also deeply involved in sourcing of miscellaneous items like commodities, iron ore, scraps and semi finished steel from international and domestic market. I was also engaged in documentation for exports of pharmaceuticals to East Asian and African countries.

Rajat Pharmachem Ltd.(A Govt. of India recognized One Star Export House) is a Mumbai based pharmaceutical company exporting pharmaceutical formulations and bulk drugs to various countries in Africa, Middle East , C.I.S countries and East Asian countries.

As Marketing Manager, I, along with the Director Marketing (Exports), was responsible for setting up inquiries for formulations and bulk drugs; Following up the orders in Production, Exports and various departments for Post-Exports like D.G.F.T, FIRC, Customs & Excise, Banking & Legal. I was instrumental in setting the premises for Marketing communication, Target marketing and penetration, Broker / Vendor relations, Account development / Acquisition, Profit maximization, Competitive sales analysis in Rajat’s exports and marketing initiatives. Later on I was also given additional responsibility of looking after corporate communications and legal affairs.

Corporate Stationery Pvt Ltd (A Kalpataru group company which is famous for their real estate and power projects in the country and Middle East) are manufacturers and marketers of CORPORATE brand of Poly Propylene (P.P) stationery products like files, folders, Card holders, stationeries, etc.

I was among the first batch of sales officers recruited for the launch of their stationery business starting from Mumbai and then to other parts of the country. I was responsible for achieving budgeted targets, establishing Distributors and retail networks, Leading a team of Sales people, Sales presentation & closing, Target marketing & penetration, Competitive sales analysis.

Twinings Pvt Ltd (Formerly Bush Marketing Pvt Ltd) are manufacturers & marketers of world famous "TWININGS Speciality teas", a Brand leader in 90 countries -India being 91st country where the Assam, Darjeeling and Flavored teas are marketed in Tea Bags and CTC in loose packs. As Senior Marketing Executive, I was instrumental in penetrating the Twinings teas into deep retail markets in Mumbai which was earlier just marketed in Exclusive stores and malls and sold to institutions like Star hotels and top corporate canteens. I was involved in establishing and managing distributors and retail network and also maintaining good rapport with our top institutional clients. Later on I was also given additional responsibility of independently handling Exports of Bulk Brown Basmati Rice from Kandla Port and Mango Pulp from ICD, Pune, which was successfully handled by me - all under strict shipping schedules.