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Pradeep Bhargava CEO/MD/Director, Beyond Blue
 
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From satellite communications to cell phones, to keyless entry in cars, wireless is rapidly becoming the most profound technology of our age. However, unlike other prominent new developments such as plasma-screen televisions and iPODs, wireless is a background technology. It is a basic fabric for how electronic devices work together and, by freeing us from cables and wires, it is changing the way we use these devices. Try to imagine for a moment the television-viewing experience without that ubiquitous wireless device which we all take for granted — the remote control. Whether we notice it or not, wireless technology is everywhere and is changing the way we live, work and play. One such wir...
Nayan Patel  |  Commented  |  2 years ago
Zigbee will change the way we live.........It will add value to each device and its applications lying at our home.
bhavana mahendrakar  |  Commented  |  2 years ago
what about Zigbee? isn't it more advance then Bluetooth?
Pradeep Bhargava  |  Commented  |  3 years ago
I guess the future is here. Mobiles can be connected over bluetooth. They can be used to authenticate, certify the identity or the payment. Data storae is an issue specially when we have to look at the dataprivacy guidelines globally. Hence...
 
 
Trends: "Future Applications for Bluetooth Wireless Technology" deleted from your view.
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1 Mobile Coupon
2 Multimedia messaging
Jambu Iyer  |  Supported idea  "Multimedia messaging"  |  3 years ago
i feel blatant Messaging will not be of any help............it becomes too intrusive and a nuisance.......
Arvind Shastry  |  Added idea  "Multimedia messaging"  |  3 years ago
Multimedia messages can also help brands to convey information in an interactive way. Mobile content  push should be done where banners, music and video content is pushed to phones depending upon the time place customers are into.
Pradeep Bhargava  |  Supported idea  "Mobile Coupon"  |  3 years ago
There are a couple of new products in the market     a) which support barcode in mobile     b) Autheticate communication from mobile, including sms without storing in the data. The development in this space  shall   now move fast including the...
 
 
Ideate: "How brands can utilize mobile as a mean to connect with customers." deleted from your view.
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How can the innovation efforts continue to have a focus with the revenue lines? Do defining time bound results look more appealing at times.Should it have an operational approach or should it have R ...
 
 
Answer: "Should innovation be tied with the revenue lines ?" deleted from your view.
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Do you think Intellectual property ownership then becomes a matter of dispute?Without a collaborative approach, the benefits of innovation cannot be realised. The participation of partners can help e...
Chaitanya Srinivaspura  |  Answered  |  3 years ago
Yes it is helpful to influence partners and get their participation and involvement in the innovation thinking process. Previously innovation was thought of as a technological breakthrough. Thanks to people like Michael Dell who have shown the...
 
 
Answer: "Is it helpful to influence partners in the innovation thinking process?" deleted from your view.
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Whose responsibility is it to innovate? How can the entire organization be involved in the efforts to innovate? Who sets the goals and to what end ? How can the efforts be sustainable?
 
 
Answer: "Is it necessary to integrate innovation across the functions for innovation to be incorporated within a company?" deleted from your view.
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Yes 
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Pradeep Bhargava  |  Argues in support of  "Yes"  |  3 years ago
Entrepreneurs have led business disruptions, which has changed the way we aspire, consume and interact. The conviction to see the idea through has also been led by the entreprenuers. It is thier credibility signature. 
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Debate: "Do entrepreneurs innovate more than the corporates?" deleted from your view.
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Is it just an idea that leads to important or breakthrough concepts or is a clear need that leads the stake holders to pursue innovation?
Sunil Kumar Shrivastava  |  Answered  |  3 years ago
Offcourse where there is a way there is a will. untill unless you desire something you are not going to get it. Even a newly born baby need to cry when hungry.
Md Abubucker AlAthick J  |  Answered  |  3 years ago
Attitude is the mother of invention/innovation.Several people feel the same need but not all of them innovate. It is those with an attitude to alter status quo/bring betterment that step further to solve the problem and bring about innovation....
Makrand Bhave  |  Answered  |  3 years ago
It is need based. It has to do with where the company is placed in the given scenario. Where is the company going with the current product bouquet and also where is the brand placed vis a vis local and global market!! Innovation will be thought...
 
 
Answer: "Does innovation begin with a need?" deleted from your view.
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vivek  |  Answered  |  3 years ago
Well.... basics.. Differentiate, Allow your product to be categorized in any category except COMMODITY  Define your Primary Target Market - It should be well defined descriptive, and precise. No global terms should be used. Discover what...
Pradeep Bhargava  |  Answered  |  3 years ago
Discount scheme is just one way for the sales promotion. There are more ways to get around in helping customer make the choice for you customer. Hence we go back to the fundamentals of addressing the customer needs. This said, there are around 21...
 
 
Answer: "How would a brand survive without throwing discount schemes in the market when we are surrounded by brands like KOUTONS?" deleted from your view.
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