Create knowledge
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(rate this)
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Ad campaign
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A 360 degree approach
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JOGINDER SINGH CHANDNANI
| Supported idea
"A 360 degree approach"
| 6 months ago
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A good MR can do wonders if executed properly. A research where a company will know what went wrong on part of product quality, service quality or on distribution part. And relaunch it with more of a true marketing advertising, where a brand can...
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R.Saseenthren
| Supported idea
"Try to find where you lost"
| 10 months ago
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Here question is why the Brand is got stagnate?where we went wrong?is it quality issue,service part,How this happened?sudden perceived value dropping, specially F.M.C.G.products we noticed in a Region the Brand is well popular among the target...
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Seema
| Supported idea
"Ad campaign "
| 1 year ago
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Advertising is one of the most important factors behind the success of any product today. The quality of a product may be superb, but if it fails to create a buzz in the market in terms of visibility and covetability, it is more or less written off.
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Ideate: "Relaunching a brand" deleted from your view.
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(rate this)
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Mohammad Bakhsh
| Answered
| 1 year ago
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Thanks,Purvi for referral. I agree with your answer. The regular interaction in form of workshops,brainstorming, obtaining feedback, and self assessment will help one to build a good team. This provides an opportunity to identify talents and...
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Sairam. M
| Answered
| 1 year ago
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EVERY FORTNIGHT CONDUCT SPECIAL CLASSES TO HONE MARKETING SKILLS AND EACH MEMBER SHOULD BE MONITORED WHETHER HE/SHE IS FOLLOWING UP THE CLASSES OR NOT.
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Purvi Ghosh
| Answered
| 1 year ago
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You can try team building exercises, some workshops and leadership programs which will help your team to perform better.
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Answer: "How Can I Develope My Team In my Area in Field of Marketing" deleted from your view.
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(rate this)
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Online market should evolve
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28
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19
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Go to the market concept
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MANISHA MANSATA
| Argues in support of
"Online market should evolve"
| 6 months ago
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Most of the time Online shopping is convenient,time saving and money saving method. In India, its not much popular but I hope once people cm across with it they start online shopping.
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Eng. Aziz Tariq
| Argues in support of
"Go to the market concept "
| 1 year ago
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Prefer Go to Market anyday
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Purvi Ghosh
| Argues in support of
"Online market should evolve"
| 1 year ago
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Sometimes it good to order online and if we ahve sufficient and easily available options we would definitely look it. Like I love to go to the market and find the book I want to read and buy it hen but I was happy to find few books on flickart...
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Debate: "Online shopping in India " deleted from your view.
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(rate this)
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Now, deodorant brand is also using free promotional strategy. Uptill we are facing free promotional strategy in 'Personal care, skin care, snack.Food, beverages, (FMCG sector)... Now deodorant brand have started use 33% free .. No. of brand in Deodorant:- Set wet, Axe, Addiction, Zatak, Kustody. Rexona, park Avenue etc. These are major players in deodorant market and these are also leading brands. Strategy part:- Now brand 'Set wet' has started 33% free promotional strategy in deo. Yet no any other brands have started. But others may be start near in future.We are facing frequently many deo dorant brand ad in tv and many time we called surrogate ad, even also govt. executed some policy ,b...
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Nilesh Jain
| Commented
| 1 year ago
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Good insights by many of you. Looking at the ads I feel there is a competition to make ad more-n-more erotic one. But what kind of links they want to establish by such ads? How many of the users experienced the things shown in ads after applying...
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SHRIKANT MANOHAR DANKE
| Commented
| 1 year ago
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Powder & appreal perfume are the best form to feel fresh than deodrant, & are the ultimate choices over deodrant for me. Thanks for sharing it, Virag & thanks for referral, Purvi & Ajay.
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Purvi Ghosh
| Commented
| 1 year ago
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One should not use Deo on clothes. It decolourized them. It is harmful only when used in excess. Right method is to keep it 15 inch away from body. If you are allergic one of the ingredient used in a particular deo figure out which deo is better...
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Insight: "Free Free Free 33% in Deo dorant now" deleted from your view.
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(rate this)
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Yes
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4
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9
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No
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Jaygopal Raghavan
| Argues in support of
"No"
| 1 year ago
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It doenst make much difference whether they hand out badges or not ! When you need information, u just need to get it quick. Thats all matters.
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Yes"
| 1 year ago
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It's a good idea, as one can choose it's preference . Thanks for referral, Purvi.
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Purvi Ghosh
| Argues in support of
"No"
| 1 year ago
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There is nothing new in this. Google is know for innovations and it should have come out with something new instead of this. Using existing things is not the Google way is it.. Again I am not sure that people will read news from google for badges.
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Debate: "Badges from google for reading news " deleted from your view.
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(rate this)
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Yes
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14
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9
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No
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sanjay dey
| Argues in support of
"Yes"
| 8 months ago
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success is a teamwork. without the team's support nobody can be successful. There is always someone with the enterpreneur for support.
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Jaygopal Raghavan
| Argues in support of
"No"
| 1 year ago
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I agree with Purvi, an entrepreneurs success lies in an individuals hardwork. Unsung heroes are unseen and hence their contribution cannot be gauged. It is usually the entrepreneurs idea which kickstarts a concept in the first place.
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Purvi Ghosh
| Argues in support of
"No"
| 1 year ago
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Not always. We cannot say that always there is someone else behind the success. unsung heroes cannot afford the courses but if they bring success they are not unsung heroes anymore. Even is there is someone's hand behind the success there is a...
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Debate: "Unsung heroes are there behind every entrepreneur's success" deleted from your view.
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(rate this)
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Show off and feel good
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Gives the feel of having made it.
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Vinoy Scaria James
| Supported idea
"Gives the feel of having made it. "
| 11 months ago
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Yes! I for once agree entirely with you on this on Shamenaji. It is representative of the sudden convergence of a middle class that today has more money to spare than their earlier generation. Also tastes and priorities too have changed in the...
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Shameena W.
| Added idea
"Gives the feel of having made it. "
| 11 months ago
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We are a fast developing economy with a upper midlle class that is increasingly growing at a rate few countries can boast of. Many of the Indians have reached the financial stage where they can afford to use branded gadgets, clothing, accessories...
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Ideate: "Indian are most brand conscious : why?" deleted from your view.
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(rate this)
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Yes
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15
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26
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No
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Anna George
| Argues in support of
"Yes"
| 5 months ago
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Depends on how you script for your ad. Sometimes the ad would give a negative impact. I have seen the ads of IDEA cellular network giving negative impact on people..Most of the time viewers get a feeling that there is nothing in the ad otherthan...
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Bir Singh
| Argues in support of
"No"
| 11 months ago
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Advertising has a positive role in modern society which help the consumer to choose between the best and good products.
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Purvi Ghosh
| Argues in support of
"No"
| 1 year ago
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It purely depends on the type of advertisement.. Good ads always do good..
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Debate: "Advertisements Do More Harm Than Good ?????" deleted from your view.
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(rate this)
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Yes
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3
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23
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No
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AJAY KUMAR KHAITAN
| Argues in support of
"No"
| 1 year ago
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People buy TV first then they buy ACs, so those who are not buying ACs, already have TVs
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Durgarao.T
| Argues in support of
"Yes"
| 1 year ago
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As per ur Opinion AC and Refrigerators sales will be low in this year. But TV and other Home Appliances ll not compensate them. Because, AC & Fridges are saesonly requirement but TV is not like that. It ll not vary as per saesonal effeect.
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Purvi Ghosh
| Argues in support of
"No"
| 1 year ago
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TV sale might rise but still I do not see a way that it will fill in for the lower sales of other products. This is just a kind of self assurance whichi can be given to feel better.
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Debate: "Unsuccessful year for ACs and refrigerators will TVs and home appliances fill in for them?" deleted from your view.
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(rate this)
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In today's scenario brand comparison is increasing day by day , you are facing many advertisement in Television, hoarding, radio (Some level) and many place direct or indirectly comparison. Last 5 months 34 complained received from consumers complain council against Advertising standard council of india.Especially complaints are like brand comparison, comparative benefit. And always this advertisements are coming from personal care, health or nutrition, household or home care, cosmetics or beauty sectors almost cover F.M.C.G sectors. For e.g shampoo brand, toothpaste brand, hair oil brand, nutrition brand, cosmetic brand , detergent brand (Controversy RIN v/s TIDE). Ad film character are...
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puneet
| Commented
| 1 year ago
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it's a market strategy, one has to go up by another by showing comparison or whatever, gd point purvi
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Purvi Ghosh
| Commented
| 1 year ago
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A person does not want to grow and look bigger but he wants to make others smaller and thus look big himself. This attitude ends into this type of comparing!! Please check this link on Toostep it says the same thing ..http://toostep.com/idea/why-do-peo...
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Kadal Amutham
| Commented
| 1 year ago
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When the manufacturer is not sure of his quality, are knows that his product is not all that good, then he has to resort to advertisement of all sorts. Quality product can be sold with minimal advertisemwnt
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Insight: "Different Brand And Its Comparision" deleted from your view.
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