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Posted in Community :

Mobile Marketing

 
Industry : Advertising/PR/MR/Events
Functional Area : Digital marketing
Activity: Question posted: 05 26 2008 23:52:04 +0000, 1 answers, 103 views, last activity 07 06 2010 20:18:08 +0000
 
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  Answered by     Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 05 26 2008 23:55:15 +0000
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Since the mobile phone has become the primary technological interface between individuals and their social and personal interaction, the government at large has recognized that access to this interface has to be regulated and protected from abuse, to some degree.

Imagine how angry you would be if your cell phone screen showed an ad you had to wait through before you could take/male a call.

 
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