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Topic : promotion & branding
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Marketing & Branding

 
Activity: Question posted: 04 09 2011 12:56:45 +0000, 14 answers, 328 views, last activity 04 16 2011 15:40:17 +0000
 
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At Delhi Jantar Mandar while Anna Hazare discontinued his valiant fight against corruption - PEPSI must be very happy - because it was their brand Nimbooz which was distributed for the people to break the strike who were on strike along with Anna - - was it a conscious brand building exercise???

 
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Rating : +5 

REally sad but this whole thing did not turn out the right way they should have used a simple lemonade or water. These people just cannot keep off the profit making part anywhere. What a shame...



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by   Sarika Singh, Assistant Professor, BIT  | 04 11 2011 11:30:56 +0000
  Answered by     ayushman , Marketing Manager, Bank of Baroda  | 04 14 2011 15:14:13 +0000
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It doesnt matter whether the lime juice was home made or branded product since the issue of strike is big, although Pepsi got the opportunity to rebuild his image. 

  Answered by     Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 04 13 2011 06:27:17 +0000
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Thanks,Manish. To the company,'yes' and to the striker 'no'. Let me make it clear  whether  Mr Deeso has consciously or subconsciously broached this subject on this platform. The lime juice pales in significance. 

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thats the best way to ad n make your product popular.

  Answered by     Nilesh Jain, Project Manager, A Leading Media/Telecom Co.  | 04 13 2011 06:03:32 +0000
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Opportunists will b everywhere.  What we need to see the right side of the coin.  When somebody starts/initiates revolutionary changes these small pitfalls (or may be mistakes) may need to ignore.

The substance should remain intact to achieve the objectives.

So forget non-issues and concentrate/talk about more changes which will be disciplinary/cleansing kind of.

NJ'oy

  Answered by     Dr.Narendra Bahadur Singh, Sr REPORTER, TRIGUT HINDI DANIK NEWS PAPER  | 04 12 2011 17:41:35 +0000
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i agree to sarika ji

  Answered by     SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 04 12 2011 11:34:21 +0000
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I support the views of Sarikaji & Mr. Danish.

Thanks for referral, Manish, & Sarikaji.

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Rating : +1 

Mr. Anna Hajare also become a Brand now

With his protest everyone earn money.... wat about common how much he earn from that.

in maharashtra whatever the procession occurs the follower were from poor community and lower community. This downtrodden people  facing problem like "racial discrimination". why mr. hazare not yelling for them. 

Can anyone tell me how this "lokpall bill" will benefit the poorer.

Giving rights to one person or group of person will  not give the confidence to eradicate corruption.

Dont u think that ..... Giving NImbooz as lemonade Marketing Manager of Pepsi must have done some exercise (u know what kinda exercise required)

 

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ha ha ha , i don;t believe on Anna also, its all about honey and money.I BET HE WILL GET THE NEXT BHARAT RATNA!  (BHARAT RATNA NOW STANDS FOR THE JEWEL OF FRAUDSTERS!)

PlZ don't Mind

yes we need Anna right now, but there is politics in that. I am sorry.everybody like anna's ideology but how many want seriously to impose non-corrupt practice on our own.? anna's mission will succeed if we do self anlaysing!!!!

  Answered by     Raju V P, Senior Manager, an International Bank  | 04 11 2011 20:02:14 +0000
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Rating : +3 

What is wrong with it?  Ok Pepsi is trying to build its image.  Everybody knew that Anna is going to break his fast.  But nobody cared to prepare a glass of lemonade for him.  And they went to the nearest store and brought what was available.  For heaven's sake, dont magnify small things so that the focus remains on the big things.

  Answer modified by     S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 04 11 2011 17:46:58 +0000
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Rating : +1 

Corruption is a "cancerous growth"! Anna Hazare is applying Chemotherapy and Radiotherapy! Instead of giving resuscitation, why choke this issue with secondary information! Anna refused ORS when he was fasting, and to end his hunger whatever the liquid that was required and available at that point in time was served! We are having myopia and always see everything with microscopic angle!

 
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