Can Insurance sector drive Indian CRM market ?

I think it is most important to retain all customers who have once bought our product.  For this what we require most is to stop sending 'boys' to do the 'man's ' job.

There still many Insurance companies who have not yet realized the importance of 'customer satisfaction'. 

Just 5 days back I received a call from one of the private companies call center.  The lady asked if I was interested in their product.  I replied in negative.  She told me that their company was offering an Insurance policy which gives an assured 250% returns on the investment.  I asked her whether I could see some documentary evidence of this.  She told me that she would send over one of her executives who will bring the evidence and will also explain.  I told her that such a fantastic scheme was non-existing even in LIC and that I was ready to buy (if provided with the proof).

Tha appointment was fixed for the following Saturday.  On the appointed day, an executive approached me on time.  I asked him to produce the evidence which the call center girl had promised to send.  The guy was shocked to hear this.  I asked him whether he was aware that I was from LIC.  He replied in negative.

Now, I would like to ask whether there is any sense in making such a kind of approach?  What kind of impression will the customer carry about the company?  Dont you think a lot of time and money is being wasted here in the name of acquisition ?
Please wake up before its too late.

There are many people up there who are not yet awake to the need of the hour.  It could be very late by the time people realize that the ground beneath their very feet has vanished.  The companies are spending a lot of money out there for customer acquisition, but there is a lot to be done at grass root level to check whether proper control is maintained.

Let us have a healthy competition.

Yes  it is very much benefecial to build customer relationship & also it is  very essential to pay attention to after sales service so that the customers remain loyal & to renew their faith in the insurance sector. For that we should lay emphasis on CRM technologies

thanks and brief knowledge

In today’s Indian market, while the insurance sector is seeking to maintain a balance between acquiring customers and developing existing ones, customer acquisition is vital, as no retention strategy will entirely stem customer defection. The Insurance companies are experiencing unacceptable levels of customer churn, thanks to which they are focusing on keeping the customers they already have in a bid to ensure a net growth in their customer base. Today, the focus is on selling more products to existing customers to improve profitability.

CRM technologies such as sales force automation, contact centre segmentation and campaign management tools are maturing and finding wider adoption with large insurance companies. Today, the focus is on selling more products to existing customers to improve profitability. Customer-focused strategies require CRM to help acquire customers thorough various touch points and translate operational data into actionable insights for proactively serving customers. So, the opportunity of CRM in Insurance business is huge. Indeed, Insurance sector can drive Indian CRM market