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Activity:
Question posted: 08 01 2008 02:25:33 +0000,
0 answers, 344 views, last activity
07 06 2010 20:18:08 +0000
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Considering the current scenario in the telecom industry, wherein competition is increasing exponentially while ARPU’s are sharply declining & the same trend is likely to continue:
- Does it make sense to increase/maintain cost (Marketing) per acquisition.
- If not, what are the other FOC / negligible options available (Apart from PR) for increasing overall SOV.
- ATL v/s BTL what is more effective.
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