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Topic : Innovative Ideas and Creativity
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Business Innovation

 
Functional Area : Innovation
Keywords : Innovation Need Begin
Activity: Question posted: 09 03 2008 21:05:24 +0000, 15 answers, 567 views, last activity 07 06 2010 20:18:08 +0000
 
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Is it just an idea that leads to important or breakthrough concepts or is a clear need that leads the stake holders to pursue innovation?

 
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It is need based. It has to do with where the company is placed in the given scenario. Where is the company going with the current product bouquet and also where is the brand placed vis a vis local and global market!! Innovation will be thought of only when there is a sharp recognition of the fact that the brand can do 'more'. Thats the need. The need to do 'more'; the need to let the brand communicte 'more' and the need of the brand to be different from the crop in the market and stand out!!

The thought of going a different route has to stem from the hard results of the above questions!!

 



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by   Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 04 17 2009 11:39:03 +0000
  Answered by     Sunil Kumar Shrivastava, OVERSEAS BUSINESS MANAGER, LIFTECH EXPORTS  | 05 12 2009 07:51:54 +0000
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Offcourse where there is a way there is a will.

untill & unless you desire something you are not going to get it.

Even a newly born baby need to cry when hungry.

  Answered by     Md Abubucker AlAthick J, Function Point Software Estimation, Accenture Services  | 05 10 2009 11:24:10 +0000
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Attitude is the mother of invention/innovation.Several people feel the same need but not all of them innovate. It is those with an attitude to alter status quo/bring betterment that step further to solve the problem and bring about innovation. Necessity may be a trigger but not always the cause for innovation.

  Answer modified by     aditya ghare, Multimedia Designer & Developer, Final Edit  | 05 10 2009 11:00:47 +0000
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I rather believe that innovation is the product of a concept visualized to fill in a vacuum, and the recognized need is motivation. Modifying, altering or updating a product is no innovation.

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Yes necessity is mother of all invention.But to let the invention ideate and flourish and there after get marketed is where in lies the skill,persistance,patience & geniusness of that inventor.

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Hi Guys

We all agree that needs plus business competition leads to innovation in today's world. But there two key types of  innovatations - Strategic Innovation and Systematic Innovation.

And today(past couple of years) most of the big leaders are talking about " Disruptive Innovation"

 

  Answered by     Navneet Chandra, Consultant  | 05 01 2009 05:48:48 +0000
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I absolutely agree that Innovation stems from NEED but the question is whose? Is the need "external" like  market driven or is it an "internal" need like need to achieve, to prove. If you think about it, Innovation will always be internal need driven. It's Invention that's external need based. Most of the time we confuse innovation and invention. Innovation comes from the need to do the same thing differently rather than to do a different thing algother. It is stimulated with the need to create an edge over others, the need to succeed, the need to achieve and the need to value add.

 Cheers

Navneet Chandra

  Answered by     Akhilesh Majumdar, Logistics Manager, Tesco  | 04 30 2009 14:32:35 +0000
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Rating : +1 

‘Every organization has to prepare for the abandonment of everything it does.’ Peter Drucker

There are various reasons why we need innovation...

  • For business survival
  • For better returns
  • To take advantage of opportunity
  • Desire for higher business revenues
  • For competitive advantage

These are all the need of the organisation to bring in innovation....

Yes Innovation begins with need

  Answered by     Mangala Shetty, Project coordinator  | 04 30 2009 10:36:01 +0000
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Yes pradeep its a fact that every one will agree, when we required some thing that time we start to find out way.

  Answered by     sachin , Team Leader -(NonTechnical), Infor Global Solutions  | 04 30 2009 10:07:52 +0000
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There is a saying in Hindi, "Aavyashakta aavishkar ki janji hai" "Need is the mother of Inention".. if men has not thought to made a bullock cart to go faster, and was not using fire as he can have better food...so aaj hum yahan nahin hote.

 

 

 

  Answered by     Alan Walsh, CEO, Walsh Enterprises, Business Advisors  | 04 29 2009 16:30:58 +0000
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Ultimately there must be a need for an innovation to take hold, but many innovations have been stumbled upon, or realized inadvertently, before a need was actually established.  Think tanks, labs, and research centers routinely make new discoveries that may "sit on the shelf" for a long time until a need, and a practical, economical application, is determined.  For instance, many energy "innovations" are in the developmental stage - waiting for new discoveries to make them practical.

 
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