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Topic : Impact of recession on IT sales
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IT Sales and Business Development

 
Asked by : Mrigena Ray, Sales/BD Manager, IBM
Industry : IT Products
Functional Area : B2B Sales
Activity: Question posted: 04 09 2009 11:19:14 +0000, 2 answers, 504 views, last activity 09 10 2011 11:45:39 +0000
 
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Yes it will help to win from recession rather than across-the-board price cutting--which can wreak havoc with your bottom line we can go for special promotions i.e, Market Special Promotion to draw in customers looking for savings. These can be short-term promotions on everyday items, or we can create a new, special bundle of products or services that will appeal to your target audience and offer that at a tempting price point. Once in your store or on your website, customers may make additional purchase.

I think you have got your answer.



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by   Mohit Aggarwal, Sales/BD Manager, Oracle  | 04 09 2009 11:37:03 +0000
  Answered by     AMISH , Writer - Administrator  | 09 10 2011 11:45:39 +0000
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Special promotion is similar to a special discount or rebate. You need a stimulus for the market and create an artificial demand or pull effect so that the customer frenzy can pull the product out of its recessionary trend.

 
JOBEESTAN
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