Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
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Activity:
Question posted: 10 02 2009 06:47:25 +0000,
3 answers, 150 views, last activity
07 06 2010 20:18:08 +0000
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The use of bollywood or cricket stars would definitely help to sell the brand. In India people not only adore but they worship their stars. They would do anything that their stars do. First of all i realized this when i was in school & 'Tere Naam' released. Most of my friends were following Salman Khan's hairstyle (didn't knew at that time that he used a wig). On a lighter note had he been advertising a shampoo brand then, the sales of that brand would have exponentially increased.
Yes using bollywood stars will help in selling brand.
Using Bollywood personality in the advertisements it help company to push sales. The people who are brand loyal or Bollywood Personality loyal will definitely go for the products promoted by Bollywood Personality. Up to certain extend it also promote the Brand Name of a particular company otherwise its costs tremendously for company to acquire bollywood personality.
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Does the use of Bollywood personality help to sell the brand or its just the temptation ? |
to close the deal , its important to know whether its a one time customer or a repeated customer . for a fresh cutomer start the deal with the quality u offer and end the deal with the profit he is gonna earn by the deal . never enter in conversation... |