hi priyanka ,can u summrize me about social networking site are grooming path for middle class generation & how?

Excellent answer Priyanka..........

Hello sir,

Generation Y, also known as Gen Y, or the Millennial Generation, consists of people born between 1985 and 2003. This cohort is just beginning to impact the workplace. With numbers that rival the Baby Boomer generation (73.5 million Millennials in the United States, compared to 49.1 million Generation X and 76.7 million Baby Boomers), their social and economic impact will be significant.

Gen Y approaches work and communication much differently from their predecessors, placing a greater emphasis on networking via social media. Social media are primarily Internet and mobile-based tools for sharing and discussing information that place an emphasis on collaboration and user-generated content. Today, both personal and business usage of social media and collaborative Web sites are growing significantly. Facebook, for example, has more than 200 million active users. Twitter has been ranked by the Nielsen Company as the fastest growing social media site, with a monthly growth of 1,382 percent. The total number of updates posted on Twitter is approaching 2.5 billion.

Each change alone is significant, but together they have compounding effects. Younger generations have an understanding and level of comfort with technology that make them more likely to use and participate in social media, both personally and professionally. As the number of workers from Gen Y grows, so too will the use of social media in the workplace.