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Posted in Job Site : SalesCult
 
Industry : IT Products
Functional Area : B2B Sales
Activity: Question posted: 03 12 2010 05:16:59 +0000, 1 answers, 56 views, last activity 07 06 2010 20:18:08 +0000
 
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NOTE: Ideas needed as i am researching in social media tactics and its usage.

All kind of company want to employ social media tactics in their marketing strategies but no one has the data of proving,that doing so will give a positive result in ROI. However no one has the ammunition to prove the profitability of using social media as a part of their marketing campaigns. So is it really benefiting the marketers or the social media networks.

 

P.S:  Give in your views as it would help me in my research methodology. 

 
  Answered by     ankur jain, Associate/Senior Associate, NJ INDIA INVEST  | 03 12 2010 06:57:23 +0000
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Look Shakun...there are a few things u should understand first.

when you understand the online analytics then you build up the 1st step in establishing a B2B social media pipeline. You can at-least have a pipeline of Companies & individuals that can be understood online and you could start benefiting to build a business development. So a social media is profitable when B2B marketers has to invest.

 
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