| Topic : Measuring Marketing ROI |
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Marketing & Branding
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Activity:
Question posted: 10 13 2010 09:09:56 +0000,
3 answers, 139 views, last activity
10 14 2010 06:13:03 +0000
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My project is related to 4As. I want to know how can measure each of factors. Thanks
I refer to this composite measure as '4As' which directly correlates to marketplace success: market value coverage = acceptability x affordability x accessibility x awareness. Could you please help me, how can measure each of the factors.
Thanks
I am not a marketing guy. I hope your 4A means analyze,attention,accept and action. Common sense tells me that you can measure these things using the same tools/methods that you usually use in marketing, like sales trends, sales reports, surveys, questionnaire etc etc and then do a statistical analysis on the data that you have collected. As I said I am not a marketing guy and hence I cannot guide you with any specific measurement tools .
please elaborate....
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I refer to this composite measure as '4As' which directly correlates to marketplace success: market value coverage = acceptability x affordability x accessibility x awareness. Could you please help me, how can measure each of the factors. Thanks |
How can measure 4As? |